{"title":"Full Frame Camera","description":null,"products":[{"product_id":"sony-alpha-7-iii-24-2mp-full-frame-camera-ilce-7m3","title":"Sony Alpha 7 III 24.2MP Full-Frame Camera","description":"\u003ch1\u003eSony Alpha 7 III with 35 mm Full-Frame Image Sensor (ILCE-7M3)\u003c\/h1\u003e\n\u003cp\u003eThe α7 III features a newly developed back-illuminated full-frame CMOS sensor with advanced imaging innovations and high-speed response.\u003cbr\u003eIt combines reliable AF\/AE tracking with continuous shooting at up to 10 fps for capturing decisive moments.\u003cbr\u003eThe camera also provides 5-axis optical in-body image stabilisation and high-resolution 4K movie recording.\u003cbr\u003eIts compact body is designed for smooth, confident shooting across various shooting needs.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP full-frame back-illuminated CMOS sensor\u003c\/li\u003e\n\u003cli\u003eStandard ISO range from 100 to 51200\u003c\/li\u003e\n\u003cli\u003e15-stop dynamic range at low-sensitivity settings\u003c\/li\u003e\n\u003cli\u003e14-bit RAW output\u003c\/li\u003e\n\u003cli\u003e5-axis optical in-body image stabilisation\u003c\/li\u003e\n\u003cli\u003e4D FOCUS AF performance inherited from α9\u003c\/li\u003e\n\u003cli\u003eContinuous shooting at up to 10 fps with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003eUp to 8 fps in live view mode\u003c\/li\u003e\n\u003cli\u003e4K HDR with high resolution, wide dynamic range and wide colour gamut\u003c\/li\u003e\n\u003cli\u003eFull pixel readout without binning for high-resolution 4K movies\u003c\/li\u003e\n\u003cli\u003eCompact body with reliable features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eStandard ISO range from 100 to 51200\u003c\/h3\u003e\n\u003cp\u003eThe α7 III provides a standard ISO range from 100 to 51200 for shooting across various settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01_desktop-1.png?v=1787393460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e15-stop dynamic range at low-sensitivity settings\u003c\/h3\u003e\n\u003cp\u003eThe camera offers a 15-stop dynamic range at low-sensitivity settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01_desktop-2.png?v=1787393461\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e14-bit RAW Output for natural gradations.\u003c\/h3\u003e\n\u003cp\u003e14-bit RAW output provides natural gradations for image recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_02-2.webp?v=1787393457\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e5-axis optical in-body image stabilization\u003c\/h3\u003e\n\u003cp\u003eThe α7 III features 5-axis optical in-body image stabilisation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_01-2.webp?v=1787393457\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K HDR with high resolution, wide dynamic range, and a wide color gamut approaches reality\u003c\/h3\u003e\n\u003cp\u003e4K HDR recording combines high resolution, wide dynamic range and a wide colour gamut for detailed movie recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01_desktop-3.png?v=1787393459\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39636494811223,"sku":"ILCE-7M3","price":122490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M3-01_1024x1024_2x_c06ac2af-814a-48fb-b8aa-d37f0cb26375.jpg?v=1787392059"},{"product_id":"sony-alpha-ilce-7m4-full-frame-hybrid-camera","title":"Sony Alpha 7 IV 33MP Full-Frame Hybrid Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha 7 IV Full-Frame Hybrid Camera (ILCE-7M4)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7 IV combines a 33.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR image processing engine for advanced still and movie performance.\u003cbr\u003eIt supports 4K 60p recording, internal 10-bit 4:2:2 recording and S-Cinetone for flexible movie production.\u003cbr\u003eAI-based Real-time Eye AF and Real-time Tracking provide improved subject recognition and tracking performance.\u003cbr\u003eWith 10 fps shooting, wide AF coverage and flexible connectivity, the α7 IV is designed for hybrid imaging.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33MP full-frame Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processor with up to 8x processing speed\u003c\/li\u003e\n\u003cli\u003e4K 60p video recording\u003c\/li\u003e\n\u003cli\u003e10-bit 4:2:2 internal recording\u003c\/li\u003e\n\u003cli\u003eUp to 10 fps shooting\u003c\/li\u003e\n\u003cli\u003eISO 100-51200\u003c\/li\u003e\n\u003cli\u003e759 AF points with wide AF coverage\u003c\/li\u003e\n\u003cli\u003eS-Cinetone\u003c\/li\u003e\n\u003cli\u003e15-stop dynamic range on stills\u003c\/li\u003e\n\u003cli\u003eCreative Look with 10 presets\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect with four level settings\u003c\/li\u003e\n\u003cli\u003eAI-based Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eFlexible connectivity for on-the-spot image transmission\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eNewly developed 33.0-MP back-illuminated CMOS image sensor\u003c\/h3\u003e\n\u003cp\u003eThe full-frame Exmor R CMOS sensor delivers high image quality and speed, with improved colour reproduction, low-noise performance, 15-stop dynamic range on stills and enhanced AF precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-01.jpg?v=1787402641\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR engine provides up to 8x increased processing speed, handling AF, image recognition, image quality adjustment, user interface, network and file management processing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-02.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h3\u003e\n\u003cp\u003eFull pixel readout without binning enables 4K 60p recording, while 7K oversampling produces high-resolution 4K at 30p. Internal 10-bit 4:2:2 recording provides natural gradations and greater editing freedom.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-03.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful colour expression made simple, with S-Cinetone™\u003c\/h3\u003e\n\u003cp\u003eS-Cinetone provides natural mid-tones, healthy-looking skin colour, soft colours and highlights, allowing expressive movie imagery without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-04.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful image rendering with low noise\u003c\/h3\u003e\n\u003cp\u003eThe 33.0MP sensor and processing engine provide detailed rendering, natural-looking skin textures, improved colour reproduction and low-noise performance across the sensitivity range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-05.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSet the mood, in-camera, with Creative Look\u003c\/h3\u003e\n\u003cp\u003eCreative Look provides ten presets that can add different moods to still images, movies and live streaming directly in-camera without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-06.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h3\u003e\n\u003cp\u003eThe built-in Soft Skin Effect softens wrinkles, blemishes and dull patches while preserving detail around the eyes and mouth. Four level settings allow adjustment of the effect.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-07.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eImproved face detection provides better eye-detection accuracy, while Real-time Tracking uses subject recognition and spatial data analysis to maintain focus on the selected subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-08.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39639608754263,"sku":"ILCE-7M4","price":185990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/z1.jpg?v=1646039339"},{"product_id":"sony-alpha-7s-iii-ilce-7sm3","title":"Sony Alpha 7S III 12.1MP 4K 120p Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha 7S III Full-Frame Camera (ILCE-7SM3)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha 7S III is a full-frame mirrorless camera designed for professional movie makers and demanding creators. It combines a 12.1MP sensor with extreme high sensitivity, 15-stop dynamic range and 4K 120p recording. Fast autofocus and strong image stabilisation help deliver reliable performance for cinematic video creation.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e12.1MP full-frame image sensor\u003c\/li\u003e\n\u003cli\u003eExtreme high sensitivity with expanded ISO up to 409600\u003c\/li\u003e\n\u003cli\u003e15-stop wide dynamic range\u003c\/li\u003e\n\u003cli\u003e4K 120p movie recording\u003c\/li\u003e\n\u003cli\u003eFast and dependable autofocus\u003c\/li\u003e\n\u003cli\u003eExtra-strong image stabilisation\u003c\/li\u003e\n\u003cli\u003eFull-frame movie performance for professional creators\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003eLarge pixels deliver high sensitivity and low noise\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eThe new full-frame 12.1-megapixel back-illuminated Exmor R™ CMOS image sensor incorporates innovations in light-gathering, wiring and output optimisation. It delivers doubled readout speeds, high image quality throughout the sensitivity range, a 15-stop wide dynamic range, reduced rolling shutter and focal-plane phase-detection AF.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/05_Feature1_2_M_Desktop.webp?v=1787553521\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eOur renowned sensitivity delivers expanded ISO 409600\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe series delivers an expanded movie ISO range from 80 to 409600, with a standard range of 80–102400. The 12.1-megapixel full-frame sensor provides low noise throughout the sensitivity range and captures usable images in near total darkness through advanced light-gathering and output optimisation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/06_Feature2_3_M_Desktop.webp?v=1787553521\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eFast Hybrid AF for accuracy and tenacity\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe wide-area AF uses intelligent tracking and on-sensor phase-detection covering most of the frame. It provides accurate and tenacious autofocus performance with high-quality E-mount lenses, including when shooting moving subjects at shallow depths-of-field in 4K and at 120p frame rates.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/07_Feature3_2_M_Desktop.webp?v=1787553521\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eHigh ISO sensitivity\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α7S III offers a standard ISO range of 80–102400, expandable to 40–409600 for stills. Its newly developed image sensor and image processing algorithms produce cleaner images and more natural textures, including when shooting in near total darkness.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/08_Feature4_2_M_Desktop.webp?v=1787553521\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eSony's Custom Grid Line6 (Paid licence)7\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eSony's Custom Grid Line allows users to display their own grid lines on the electronic viewfinder (EVF) or LCD screen. Users can register up to four different grid lines for personalised compositional guidance suited to different photographic scenarios.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_20241010_01.webp?v=1787553521\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40089930727511,"sku":"ILCE-7SM3","price":307990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_bbba41d6-4062-4ea7-98bf-96c0d58e6d60.jpg?v=1674094217"},{"product_id":"sony-alpha-ilce-7rm5-61mp-full-frame-camera","title":"Sony Alpha ILCE-7RM5 61MP Full-Frame Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7RM5 Full-Frame High-Resolution 61MP Camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7R V features a 61.0-megapixel back-illuminated Exmor R CMOS sensor and BIONZ XR image processing engine for high-resolution imaging.\u003cbr\u003eIts dedicated AI processing unit provides accurate subject recognition and supports a wide range of subjects including humans, animals, birds, insects, cars, trains and aeroplanes.\u003cbr\u003eAdvanced image stabilisation provides up to 8-stop compensation for handheld shooting.\u003cbr\u003eThe camera also supports 8K 24\/25p and 4K 50\/60p movie recording with 4:2:2 10-bit recording.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e61.0MP back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eDedicated AI processing unit\u003c\/li\u003e\n\u003cli\u003eAdvanced subject recognition\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF for humans, animals, birds, insects, cars, trains and aeroplanes\u003c\/li\u003e\n\u003cli\u003eUp to 8-stop image stabilisation\u003c\/li\u003e\n\u003cli\u003eUp to 693 phase-detection AF points\u003c\/li\u003e\n\u003cli\u003eApproximately 79% image-area AF coverage\u003c\/li\u003e\n\u003cli\u003e8K 24\/25p movie recording\u003c\/li\u003e\n\u003cli\u003e4K 50\/60p movie recording\u003c\/li\u003e\n\u003cli\u003e4:2:2 10-bit recording\u003c\/li\u003e\n\u003cli\u003e3.2-type high-detail LCD panel\u003c\/li\u003e\n\u003cli\u003e2.1-million-dot LCD monitor\u003c\/li\u003e\n\u003cli\u003e2.4 GHz and 5 GHz Wi-Fi\u003c\/li\u003e\n\u003cli\u003e2x2 MIMO support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eAI processing unit for advanced subject recognition\u003c\/h3\u003e\n\u003cp\u003eThe dedicated AI processing unit processes significant amounts of data to provide more accurate subject recognition and recognise a wider range of subject types.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_desktop-17.webp?v=1787406216\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe latest BIONZ XR image processing engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR image processing engine provides up to eight times the processing power of its predecessor, processing large volumes of image data while minimising latency.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-02.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFaster, more precise wide-area AF\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR engine and updated algorithms improve autofocus performance, with up to 693 phase-detection points covering approximately 79% of the image area.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01-12.webp?v=1787406216\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e3.2 type high-detail LCD panel\u003c\/h3\u003e\n\u003cp\u003eThe α7R V features a 3:2 aspect ratio LCD monitor with 2.1 million dots, touch operation and a wide colour gamut. An outdoor mode provides visibility in bright outdoor settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01-13.webp?v=1787406329\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast Wi-Fi for PC tethering, FTP and smartphone transfers\u003c\/h3\u003e\n\u003cp\u003eBuilt-in Wi-Fi supports 2.4 GHz and 5 GHz communication with 2x2 MIMO for fast and stable data transfer and reliable communication.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01-9.webp?v=1787406215\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40138872029271,"sku":"ILCE-7RM5","price":293990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_d2ffae9c-45c6-4c73-a790-8132838b108e.jpg?v=1678759235"},{"product_id":"sony-alpha-zv-e1-full-frame-vlog-camera","title":"Sony Alpha ZV-E1 Full-Frame Vlog Camera 12.1MP","description":"\u003ch1\u003eSony Alpha ZV-E1 Full-Frame Interchangeable-Lens Mirrorless Vlog Camera\u003c\/h1\u003e\n\u003cp\u003eThe ZV-E1 features a 12.1MP full-frame back-illuminated Exmor R CMOS sensor and advanced BIONZ XR image processing engine.\u003cbr\u003eIts AI processing unit provides enhanced subject recognition, autofocus and Real-time Tracking for creators.\u003cbr\u003eAdvanced stabilisation features, Auto Framing and Framing Stabiliser help create smooth and consistent vlog footage.\u003cbr\u003eThe camera also includes Cinematic Vlog Setting, Product Showcase Setting and an intelligent 3-Capsule Microphone.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e12.1MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eAI processing unit for enhanced subject recognition\u003c\/li\u003e\n\u003cli\u003eDynamic Active Mode image stabilisation\u003c\/li\u003e\n\u003cli\u003eAI-based Auto Framing for movies\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF and subject recognition\u003c\/li\u003e\n\u003cli\u003eCinematic Vlog Setting\u003c\/li\u003e\n\u003cli\u003eProduct Showcase Setting\u003c\/li\u003e\n\u003cli\u003eMultiple Face Recognition\u003c\/li\u003e\n\u003cli\u003eBreathing Compensation\u003c\/li\u003e\n\u003cli\u003eSlow and Quick Motion\u003c\/li\u003e\n\u003cli\u003eIntelligent 3-Capsule Microphone\u003c\/li\u003e\n\u003cli\u003eCreative zoom control\u003c\/li\u003e\n\u003cli\u003eIntuitive touch operations\u003c\/li\u003e\n\u003cli\u003eEasy smartphone connectivity\u003c\/li\u003e\n\u003cli\u003eE-mount compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eExpressive imagery that emphasises your subject\u003c\/h3\u003e\n\u003cp\u003eThe full-frame Exmor R CMOS sensor provides wide latitude, low noise, full-frame bokeh and high sensitivity. The BIONZ XR image processing engine supports fast real-time processing and 4K recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/b756c55495df15ad0e6cd5bab03cbe6d?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man sitting on a rooftop\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eChoose from a variety of lenses to express yourself\u003c\/h3\u003e\n\u003cp\u003eThe ZV-E1 features Sony's E-mount, allowing it to be used with E-mount lenses, including the G Master series. A wide range of focal lengths provides creative control.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/98fac03baa2ea123e3f4e34b1a54551c?fmt=png-alpha\u0026amp;wid=378\" class=\"iq-img\" alt=\"Image of a man exchanging a camera lens\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/h3\u003e\n\u003cp\u003eThe camera renders human skin and foliage with consistent colours and textures. Soft Skin Effect smooths small wrinkles and blemishes, while the Bokeh Switch creates full-frame background bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/d4b91ac073ef3c7a486bc83d31616afb?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Close-up shot of a woman's face\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFraming Stabiliser maintains a constant subject position\u003c\/h3\u003e\n\u003cp\u003eFraming Stabiliser automatically keeps the subject's position in the frame consistent. AI-based subject recognition works with Dynamic Active Mode image stabilisation during handheld shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/39af54780beff79b66e9f7ccfc46be68?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"A display image showing a man and a white square of AF around him\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/h3\u003e\n\u003cp\u003eCinematic Vlog Setting provides Look, Mood and AF transition speed options for creating cinematic vlog footage. It also supports a 24 fps frame rate and widescreen Cinemascope aspect ratio.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/501f5d9fcb233a51f6107fd1e71f6f0b?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man with a nighttime city view in the background\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDynamic active Mode stabilisation\u003c\/h3\u003e\n\u003cp\u003eDynamic Active Mode combines the camera's stabilisation unit, gyro sensors and image stabilisation algorithms with 5-axis optical in-body image stabilisation for smoother vlog footage while moving.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/873bb99ce7c4ad88c0d5aedd060d9711?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man holding a camera, shooting a woman on a beach\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI-based Auto Framing for movies\u003c\/h3\u003e\n\u003cp\u003eAI-based Auto Framing automatically crops the frame to keep the subject in a prominent position during movie recording. Subjects can also be selected for tracking through the camera monitor or Creators' App.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/c0a90ff5eb0977a9c4200a98cae633a8?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a camera set on a tripod, shooting a woman\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTenacious Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eAI-based Real-time Tracking recognises and tracks subjects in real time. It can detect and track people, animals and other specified subjects in a range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/90eb86cb2f609409e9dffa386a573aeb?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man in a dimly lit room\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI plus leading technology achieves precision focus\u003c\/h3\u003e\n\u003cp\u003eThe AI processing unit recognises subjects including people, animals, birds, insects, cars, trains and aeroplanes, supporting precise autofocus and Real-time Tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/04e8d9833c616cffc6f5953f9b3aaaff?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man and a woman setting up a tent\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eMultiple Face Recognition\u003c\/h3\u003e\n\u003cp\u003eMultiple Face Recognition automatically adjusts bokeh and focus for multiple recognised faces in group shots, helping maintain focus on faces positioned at different distances.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/21a1519c94ef4895755bf3192bd7e0c6?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man and a woman taking a selfie together\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProduct Showcase Setting for product review videos\u003c\/h3\u003e\n\u003cp\u003eProduct Showcase Setting smoothly switches focus between your face and a product held in front of the lens, making it suitable for product review videos.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/65462b207c855e1d635daa11cdfde15f?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a woman holding a makeup item in her hand, reviewing it\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuppress image shifts while focusing\u003c\/h3\u003e\n\u003cp\u003eBreathing Compensation minimises changes in angle of view caused by focus changes during movie recording. Clear Image Zoom helps maintain a consistent angle of view while focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/d3af4b264801d01c624d75ba14f146b0?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a woman walking in the woods\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSlow and Quick Motion\u003c\/h3\u003e\n\u003cp\u003eS\u0026amp;Q modes allow slow-motion and quick-motion recording, including up to 240fps capture in Full HD for slower playback.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/1477980c41baa228d576780b9a656f0f?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a woman in motion\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntelligent 3-Capsule Microphone\u003c\/h3\u003e\n\u003cp\u003eThe high-performance 3-capsule microphone features variable directivity and is designed to capture clear audio in outdoor situations. Directivity can be set to Front, Rear, All Directions or Auto.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/6487cc6ae7184823e135432bd4b7fb0e?fmt=png-alpha\u0026amp;wid=378\" class=\"iq-img\" alt=\"Illustration of 3-Capsule Microphone\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCreative zoom control\u003c\/h3\u003e\n\u003cp\u003eThe zoom lever controls compatible powered zoom lenses and supports Clear Image Zoom with unpowered zoom and prime lenses. Real-time Recognition AF and Real-time Tracking remain active while zooming.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/cabe6ebbc25250eecbad72f47c57cf11?fmt=png-alpha\u0026amp;wid=378\" class=\"iq-img\" alt=\"Close-up image of the zoom lever on the camera body\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntuitive touch operations\u003c\/h3\u003e\n\u003cp\u003eTouch operations provide access to shooting mode, Cinematic Vlog Setting and other functions. The Fn menu can also be displayed by swiping up on the monitor.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/793b9994bac3dd8d8dbc4f2254e4ab4d?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a finger touching the camera's touch screen\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eEasy, stable smartphone connectivity\u003c\/h3\u003e\n\u003cp\u003eThe Creators' App supports improved connection stability when transferring images from the camera to a smartphone, including background transfers while the smartphone display is asleep or another app is being used.\u003c\/p\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003cp class=\"p3\"\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/1764aa914d196d82b3f5e04ee8fee340?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"A person pairing a smartphone with a camera\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40223160598615,"sku":"ZV-E1","price":179990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1_1024x1024_2x_0f87a2a8-edc3-4bd9-af6c-7723a7313bdd.jpg?v=1787399818"},{"product_id":"sony-alpha-zv-e1l-full-frame-vlog-camera-28-60mm-lens","title":"Sony Alpha ZV-E1L Full-Frame Vlog Camera with 28-60mm Lens","description":"\u003ch1\u003eSony Alpha ZV-E1L Full-Frame Interchangeable-Lens Mirrorless Vlog Camera with 28-60mm Zoom Lens\u003c\/h1\u003e\n\u003cp\u003eThe ZV-E1L combines a 12.1MP full-frame back-illuminated Exmor R CMOS sensor with the advanced BIONZ XR image processing engine.\u003cbr\u003eIts AI processing unit provides wider and more accurate subject recognition for vlog creators.\u003cbr\u003eThe interchangeable-lens design is paired with a 28-60mm zoom lens for added shooting flexibility.\u003cbr\u003eIt also features an intelligent 3-Capsule Microphone and supports 4K 120p recording.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e12.1MP full-frame back-illuminated Exmor R CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e28-60mm zoom lens\u003c\/li\u003e\n\u003cli\u003eAdvanced BIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eAI processing unit for wider and more accurate subject recognition\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight full-frame interchangeable-lens camera\u003c\/li\u003e\n\u003cli\u003eIntelligent 3-Capsule Microphone\u003c\/li\u003e\n\u003cli\u003e4K 120p recording\u003c\/li\u003e\n\u003cli\u003eDesigned for creators and vloggers\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eExpressive imagery that emphasises your subject\u003c\/h3\u003e\n\u003cp\u003eThe full-frame Exmor R CMOS sensor provides wide latitude, low noise, full-frame bokeh and high sensitivity. The BIONZ XR image processing engine supports fast real-time processing and 4K recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/b756c55495df15ad0e6cd5bab03cbe6d?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man sitting on a rooftop\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eChoose from a variety of lenses to express yourself\u003c\/h3\u003e\n\u003cp\u003eThe ZV-E1 features Sony's E-mount, allowing it to be used with E-mount lenses, including the G Master series. A wide range of focal lengths provides creative control.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/98fac03baa2ea123e3f4e34b1a54551c?fmt=png-alpha\u0026amp;wid=378\" class=\"iq-img\" alt=\"Image of a man exchanging a camera lens\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNatural skin tones, Soft Skin Effect and background bokeh\u003c\/h3\u003e\n\u003cp\u003eThe camera renders human skin and foliage with consistent colours and textures. Soft Skin Effect smooths small wrinkles and blemishes, while the Bokeh Switch creates full-frame background bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/d4b91ac073ef3c7a486bc83d31616afb?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Close-up shot of a woman's face\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFraming Stabiliser maintains a constant subject position\u003c\/h3\u003e\n\u003cp\u003eFraming Stabiliser automatically keeps the subject's position in the frame consistent. AI-based subject recognition works with Dynamic Active Mode image stabilisation during handheld shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/39af54780beff79b66e9f7ccfc46be68?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"A display image showing a man and a white square of AF around him\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCreate memorable imagery with Cinematic Vlog Setting\u003c\/h3\u003e\n\u003cp\u003eCinematic Vlog Setting provides Look, Mood and AF transition speed options for creating cinematic vlog footage. It also supports a 24 fps frame rate and widescreen Cinemascope aspect ratio.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/501f5d9fcb233a51f6107fd1e71f6f0b?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man with a nighttime city view in the background\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDynamic active Mode stabilisation\u003c\/h3\u003e\n\u003cp\u003eDynamic Active Mode combines the camera's stabilisation unit, gyro sensors and image stabilisation algorithms with 5-axis optical in-body image stabilisation for smoother vlog footage while moving.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/873bb99ce7c4ad88c0d5aedd060d9711?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man holding a camera, shooting a woman on a beach\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI-based Auto Framing for movies\u003c\/h3\u003e\n\u003cp\u003eAI-based Auto Framing automatically crops the frame to keep the subject in a prominent position during movie recording. Subjects can also be selected for tracking through the camera monitor or Creators' App.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/c0a90ff5eb0977a9c4200a98cae633a8?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a camera set on a tripod, shooting a woman\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTenacious Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eAI-based Real-time Tracking recognises and tracks subjects in real time. It can detect and track people, animals and other specified subjects in a range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/90eb86cb2f609409e9dffa386a573aeb?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man in a dimly lit room\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI plus leading technology achieves precision focus\u003c\/h3\u003e\n\u003cp\u003eThe AI processing unit recognises subjects including people, animals, birds, insects, cars, trains and aeroplanes, supporting precise autofocus and Real-time Tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/04e8d9833c616cffc6f5953f9b3aaaff?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man and a woman setting up a tent\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eMultiple Face Recognition\u003c\/h3\u003e\n\u003cp\u003eMultiple Face Recognition automatically adjusts bokeh and focus for multiple recognised faces in group shots, helping maintain focus on faces positioned at different distances.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/21a1519c94ef4895755bf3192bd7e0c6?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a man and a woman taking a selfie together\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProduct Showcase Setting for product review videos\u003c\/h3\u003e\n\u003cp\u003eProduct Showcase Setting smoothly switches focus between your face and a product held in front of the lens, making it suitable for product review videos.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/65462b207c855e1d635daa11cdfde15f?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a woman holding a makeup item in her hand, reviewing it\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuppress image shifts while focusing\u003c\/h3\u003e\n\u003cp\u003eBreathing Compensation minimises changes in angle of view caused by focus changes during movie recording. Clear Image Zoom helps maintain a consistent angle of view while focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/d3af4b264801d01c624d75ba14f146b0?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a woman walking in the woods\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSlow and Quick Motion\u003c\/h3\u003e\n\u003cp\u003eS\u0026amp;Q modes allow slow-motion and quick-motion recording, including up to 240fps capture in Full HD for slower playback.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/1477980c41baa228d576780b9a656f0f?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a woman in motion\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntelligent 3-Capsule Microphone\u003c\/h3\u003e\n\u003cp\u003eThe high-performance 3-capsule microphone features variable directivity and is designed to capture clear audio in outdoor situations. Directivity can be set to Front, Rear, All Directions or Auto.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/6487cc6ae7184823e135432bd4b7fb0e?fmt=png-alpha\u0026amp;wid=378\" class=\"iq-img\" alt=\"Illustration of 3-Capsule Microphone\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCreative zoom control\u003c\/h3\u003e\n\u003cp\u003eThe zoom lever controls compatible powered zoom lenses and supports Clear Image Zoom with unpowered zoom and prime lenses. Real-time Recognition AF and Real-time Tracking remain active while zooming.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/cabe6ebbc25250eecbad72f47c57cf11?fmt=png-alpha\u0026amp;wid=378\" class=\"iq-img\" alt=\"Close-up image of the zoom lever on the camera body\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntuitive touch operations\u003c\/h3\u003e\n\u003cp\u003eTouch operations provide access to shooting mode, Cinematic Vlog Setting and other functions. The Fn menu can also be displayed by swiping up on the monitor.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/793b9994bac3dd8d8dbc4f2254e4ab4d?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"Image of a finger touching the camera's touch screen\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eEasy, stable smartphone connectivity\u003c\/h3\u003e\n\u003cp\u003eThe Creators' App supports improved connection stability when transferring images from the camera to a smartphone, including background transfers while the smartphone display is asleep or another app is being used.\u003c\/p\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003cp class=\"p3\"\u003e\u003cimg src=\"https:\/\/www.sony.co.in\/image\/1764aa914d196d82b3f5e04ee8fee340?fmt=jpeg\u0026amp;wid=378\u0026amp;qlt=85\" class=\"iq-img\" alt=\"A person pairing a smartphone with a camera\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40223162007639,"sku":"ZV-E1L","price":206990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1_1024x1024_2x_0f87a2a8-edc3-4bd9-af6c-7723a7313bdd.jpg?v=1787399818"},{"product_id":"sony-alpha-ilce-7cm2l-33mp-full-frame-camera-28-60mm-lens","title":"Sony Alpha ILCE-7CM2L Full-Frame Camera with 28-60mm Lens","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7CM2L Full-Frame Interchangeable-Lens Mirrorless Vlog Camera with 28-60mm Zoom Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7C II combines a 33.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR processing engine in a compact and lightweight body.\u003cbr\u003eIts innovative AI processing unit provides more accurate subject recognition for creators.\u003cbr\u003eThe camera features 4K 60p recording, S-Log and advanced optical 5-axis in-body image stabilisation with 7.0-stop performance.\u003cbr\u003eThis kit includes the 28-60mm zoom lens and a vari-angle monitor for flexible shooting\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame back-illuminated Exmor R CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e28-60mm zoom lens\u003c\/li\u003e\n\u003cli\u003eBIONZ XR processing engine\u003c\/li\u003e\n\u003cli\u003eAI processing unit for more accurate subject recognition\u003c\/li\u003e\n\u003cli\u003e4K 60p movie recording\u003c\/li\u003e\n\u003cli\u003eS-Log\u003c\/li\u003e\n\u003cli\u003eAdvanced optical 5-axis in-body image stabilisation with 7.0-stop performance\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body\u003c\/li\u003e\n\u003cli\u003eVari-angle monitor\u003c\/li\u003e\n\u003cli\u003eDesigned for stills and movies\u003c\/li\u003e\n\u003cli\u003eSilver finish\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eConsistently accurate exposure and colour\u003c\/h3\u003e\n\u003cp\u003eThe α7C II uses the latest processing engine and an advanced AE algorithm to detect facial skin areas and adjust exposure for both stills and movies. It provides consistent exposure control in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_desktop-30.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eOutstanding 4K movie recording up to 60p\/50p23\u003c\/h3\u003e\n\u003cp\u003eThe α7C II supports 4K 60p\/50p movie capture with full pixel readout and no pixel binning. At 30p, full-frame 7K oversampling delivers 4K recording with enhanced clarity and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01-13.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI processing unit for advanced subject recognition\u003c\/h3\u003e\n\u003cp\u003eThe dedicated AI processing unit handles significant amounts of data to provide more accurate subject recognition and recognise a wider range of subject types.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_desktop-32.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntuitive touch control menus\u003c\/h3\u003e\n\u003cp\u003eTouch icons can be accessed by swiping from the left or right edge of the shooting display, allowing quick changes to shooting modes and other settings. Menu items can also be registered to My Menu.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02-15.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStream top-quality live content\u003c\/h3\u003e\n\u003cp\u003eConnected to a computer or smartphone via USB, the α7C II can function as a 4K webcam. Advanced AF functions such as Eye AF support online meetings and live streaming.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02-14.webp?v=1787401858\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRecycled materials in cameras and digital camera products\u003c\/h3\u003e\n\u003cp\u003eSORPLAS and other recyclable materials are used in camera bodies as much as possible, helping reduce environmental impact while maintaining performance and functionality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_desktop-32.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40360507834455,"sku":"ILCE-7CM2L\/SQ IN5","price":206990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A7CM2L-Silver-condition-Parameter-1_1024x10242x.png?v=1700569548"},{"product_id":"sony-alpha-9-iii-24-6mp-full-frame-camera","title":"Sony Alpha 9 III 24.6MP Full-Frame Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha 9 III Full-Frame Interchangeable-Lens Mirrorless Camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha 9 III features the world's first full-frame stacked 24.6MP CMOS sensor with a global shutter system. Designed for demanding sports and wildlife photography, it captures fast-moving subjects with reduced distortion and blackout-free shooting. With up to 120fps continuous shooting with full AF\/AE tracking and 4K 120p recording, it delivers exceptional speed for both stills and movies.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eFull-frame stacked 24.6MP Exmor RS CMOS sensor\u003c\/li\u003e\n\u003cli\u003eGlobal shutter system\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eUp to 8x more processing power\u003c\/li\u003e\n\u003cli\u003eBlackout-free shooting at up to 120fps\u003c\/li\u003e\n\u003cli\u003eFull AF\/AE tracking at 120fps\u003c\/li\u003e\n\u003cli\u003eMaximum shutter speed of 1\/80000 second\u003c\/li\u003e\n\u003cli\u003eFlash sync at up to 1\/80000 second\u003c\/li\u003e\n\u003cli\u003e4K 120p movie recording without cropping\u003c\/li\u003e\n\u003cli\u003eAdvanced AI-based subject recognition\u003c\/li\u003e\n\u003cli\u003eHigh-speed autofocus performance\u003c\/li\u003e\n\u003cli\u003eDesigned for sports and wildlife photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eA new movement\u003c\/h3\u003e\n\u003cp\u003eThe global shutter system allows the Alpha 9 III to capture fast-moving subjects with minimal distortion. It is designed to handle demanding action scenes where speed and precision are essential.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2_Medium_Desktop-8.webp?v=1787553034\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePure full-frame potential\u003c\/h3\u003e\n\u003cp\u003eThe full-frame stacked 24.6MP Exmor RS CMOS sensor delivers high-quality images while combining high-speed readout with the advantages of a full-frame sensor.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0_Feature2_Mobile-1.webp?v=1787553035\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI recognition meets advanced AF\u003c\/h3\u003e\n\u003cp\u003eAdvanced AI-based subject recognition works with the camera's autofocus system to accurately identify and track subjects. This helps maintain reliable focus when photographing fast and unpredictable movement.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2_2_Columns-4.webp?v=1787553034\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eEndless expression\u003c\/h3\u003e\n\u003cp\u003eWith blackout-free shooting at up to 120fps and full AF\/AE tracking, the Alpha 9 III gives photographers the speed needed to capture decisive moments in sports, wildlife and other fast-action situations.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1_Medium_Desktop-9.webp?v=1787553035\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFull-quality, full-frame movies\u003c\/h3\u003e\n\u003cp\u003eRecord 4K video at up to 120p without cropping for detailed and smooth footage. The high-speed sensor and processing system provide greater flexibility for capturing fast-moving subjects in movie production.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1_1_Columns-3.webp?v=1787553033\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41175018143831,"sku":"ILCE-9M3","price":471990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/13_f040baa5-01d8-493a-afae-7f22863e9a48.png?v=1722944985"},{"product_id":"sony-alpha-1-ii-ilce-1m2-full-frame-camera","title":"Sony Alpha 1 II 50.1MP Full-Frame Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha 1 II 50.1MP Full-Frame Mirrorless Camera\u003c\/h1\u003e\n\u003cp\u003eThe Sony Alpha 1 II combines a 50.1MP full-frame stacked sensor, AI-based subject recognition, up to 30fps continuous shooting, advanced autofocus, 8.5-step image stabilisation and 8K 30p and 4K 120p movie recording.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e50.1 megapixel 35 mm full-frame stacked Exmor RS CMOS image sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eBlackout-free viewing with full AF\/AE tracking at up to 30fps\u003c\/li\u003e\n\u003cli\u003eReal-time Recognition AF for a wide variety of subjects\u003c\/li\u003e\n\u003cli\u003eOptical five-axis image stabilisation with up to 8.5-step central effect\u003c\/li\u003e\n\u003cli\u003eMovie recording up to 8K 30p and 4K 120p\u003c\/li\u003e\n\u003cli\u003eAdvanced AI processing unit for subject recognition\u003c\/li\u003e\n\u003cli\u003e759 phase-detection AF points\u003c\/li\u003e\n\u003cli\u003eFlexible XL, XS, L, M and S focus area settings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003eFeatures\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eAdvanced AI processing unit for high-level subject recognition\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α1 II features a dedicated AI processing unit that helps recognise people more accurately using human pose estimation. It also supports recognition of subjects such as animals, vehicles and insects with high accuracy, improving Real-time Recognition AF, Real-time Tracking and overall AF performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/fb0e02a4cd1264e28e1f781439ba95ee.avif?v=1787552651\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eEnhanced human recognition with Real-time Recognition AF+13\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe α1 II uses its AI processing unit and human pose estimation to improve recognition of subjects facing away from the camera, wearing sunglasses or with the face obscured. Version 4.0 and beyond offers more stable recognition of people in complex situations such as crowds or team sports, precise and consistent tracking, and persistent focus when subjects are temporarily obstructed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1d333280c2044269fbc71dd7a89f86e3.avif?v=1787552651\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eA wide variety of subjects accurately recognised1214\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eA wider variety of subjects is recognised for stills and movies, with a new [Auto] mode allowing the camera to select. Recognition of animals overall is improved by approximately 30%, with eyes of some small animals added, while the eyes, heads and faces of animals such as dogs and cats are recognised. Recognition of birds is improved by 50%.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/c451b380812f7cd8732ef50b873eca39.avif?v=1787552651\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eAF tracking response settable to match subject speed changes\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eFast Hybrid AF provides 759 phase-detection points for tenacious tracking and pinpoint focusing. Adjustable tracking response speed is useful for situations such as bird photography, with focusing available in light levels down to EV-4.0 in AF-S mode.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/eb46a5b656f5d5939c197dc6ee1cb109.avif?v=1787552651\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eFlexible focus area settings\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eXL and XS focus area spot sizes are available alongside L, M and S. XS can help avoid focusing on foreground objects such as branches. A custom focus area with a specified size and aspect ratio can also be created.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/722931249e1de5ef29bb6b4ba4a66d85.avif?v=1787552651\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42092353716311,"sku":"ILCE- 1M2","price":534990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/layer_1_99e9480b-fb3a-44cc-8108-8e44c9462568_1024x10242x_1.png?v=1762496754"},{"product_id":"sony-alpha-ilce-7cr-61mp-full-frame-camera","title":"Sony Alpha ILCE-7CR 61MP Full-Frame Mirrorless Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7CR Full-Frame Interchangeable-Lens Mirrorless Camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7CR combines a 61.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR image processing engine in a compact body.\u003cbr\u003eIts AI processing unit supports advanced subject recognition and precise Real-time Recognition AF and Real-time Tracking.\u003cbr\u003eAdvanced optical 5-axis image stabilisation provides 7.0-stop performance for handheld shooting.\u003cbr\u003eThe camera also supports 4K movie recording up to 60p\/50p, Creative Look and flexible RAW image options.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e61.0MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eAI processing unit for advanced subject recognition\u003c\/li\u003e\n\u003cli\u003eAdvanced subject recognition for humans, animals, insects and vehicles\u003c\/li\u003e\n\u003cli\u003eReal-time Recognition AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eAdvanced optical 5-axis image stabilisation with 7.0-stop performance\u003c\/li\u003e\n\u003cli\u003eUp to 15 stops of dynamic range\u003c\/li\u003e\n\u003cli\u003eISO 100–32000 for stills and movies\u003c\/li\u003e\n\u003cli\u003ePixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting\u003c\/li\u003e\n\u003cli\u003eSelectable RAW image sizes and HEIF\u003c\/li\u003e\n\u003cli\u003eCreative Look with 10 presets\u003c\/li\u003e\n\u003cli\u003e4K movie recording up to 60p\/50p\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eFull-frame 61.0-megapixel Exmor R image sensor\u003c\/h3\u003e\n\u003cp\u003eThe back-illuminated 61.0-megapixel sensor combines noise reduction, gapless on-chip lenses and anti-reflection optical coating to provide high resolution, high sensitivity, low noise and wide dynamic range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-01.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR image processing engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR image processing engine minimises processing latency while enhancing movie and still image processing power, delivering natural gradations, realistic colour, low noise and fast menu response.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-02.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh sensitivity and high dynamic range with low noise\u003c\/h3\u003e\n\u003cp\u003eThe α7CR supports ISO 100 to ISO 32000 for stills and movies, with a wide 15-stop dynamic range at lower sensitivities for smooth gradations from shadows to highlights.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-03.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eConsistently accurate exposure and colour reproduction\u003c\/h3\u003e\n\u003cp\u003eThe AI processing unit supports accurate white balance and natural colour reproduction for skin tones, foliage and other materials across different lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-04.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced optical 5-axis image stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe high-precision image stabilisation unit, gyro sensors and optimised algorithms detect and correct camera shake, providing 7.0-stop performance for handheld shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-05.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/h3\u003e\n\u003cp\u003ePixel Shift Multi Shooting uses the in-body image stabilisation system to capture multiple pixel-shifted images that can be composited on a PC for high-resolution images.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-06.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAnti-flicker shooting*\u003c\/h3\u003e\n\u003cp\u003eThe camera automatically detects flicker from artificial lighting and controls shutter timing and speed to minimise its effects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-07.jpg?v=1787405726\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSelectable RAW image sizes and HEIF\u003c\/h3\u003e\n\u003cp\u003eThree sizes of lossless RAW compression are available, including M and S outputs for full-frame and APS-C, while JPEG and HEIF light modes provide easy-to-share images.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-08.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42096287547479,"sku":null,"price":267990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A7CRConditionParameter1_1024x10242x.png?v=1762585585"},{"product_id":"sony-alpha-7r-iv-ilce-7rm4a-61mp-full-frame-camera","title":"Sony α7R IV 61MP Full-Frame Mirrorless Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony α7R IV 35 mm Full-Frame Mirrorless Camera (ILCE-7RM4a)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7R IV features a 61.0-megapixel full-frame Exmor R CMOS sensor combined with the BIONZ X image processing engine.\u003cbr\u003eIts back-illuminated sensor delivers high resolution, sensitivity and low noise for detailed imagery.\u003cbr\u003eFast Hybrid AF and improved subject tracking provide responsive focusing even with complex or sudden movements.\u003cbr\u003eThe camera also features dual UHS-II-compatible media slots and a high-capacity NP-FZ100 battery for extended shooting.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e61.0MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X image processing engine\u003c\/li\u003e\n\u003cli\u003eUp to 15-stop dynamic range at low ISO sensitivity\u003c\/li\u003e\n\u003cli\u003eStandard ISO range of 100-32000\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF\u003c\/li\u003e\n\u003cli\u003eImproved subject-tracking performance\u003c\/li\u003e\n\u003cli\u003eDual media slots with UHS-II compatibility\u003c\/li\u003e\n\u003cli\u003eSimultaneous or relay recording\u003c\/li\u003e\n\u003cli\u003eHigh-capacity NP-FZ100 battery\u003c\/li\u003e\n\u003cli\u003eOptional VG-C4EM Vertical Grip support\u003c\/li\u003e\n\u003cli\u003e10fps continuous shooting\u003c\/li\u003e\n\u003cli\u003e4K\/30p recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003e61.0-MP11 full-frame back-illuminated CMOS sensor\u003c\/h3\u003e\n\u003cp\u003eThe newly developed Exmor R CMOS image sensor delivers 61.0MP resolution with a back-illuminated design for high sensitivity and low noise despite its high pixel count.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/76a422c2083a78ba2aa812d1146a277b.avif?v=1787401192\" alt=\"\" width=\"556\" height=\"232\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe latest image processing engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ X image processing engine works with the front-end LSI to maximise the performance of the high-resolution sensor while achieving up to 15-stop dynamic range at low ISO sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/067b66841723513dcaf965d5d948adcb.avif?v=1787401192\" alt=\"\" width=\"556\" height=\"232\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eWide standard ISO 100-32000 range\u003c\/h3\u003e\n\u003cp\u003eThe α7R IV provides a standard ISO range of 100-32000 and reduces noise in low- and mid-sensitivity ranges for high-quality imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/e4fe711908c03ed820ad0d21e6d4b13d.avif?v=1787401192\" alt=\"\" width=\"558\" height=\"233\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast AF despite higher resolution\u003c\/h3\u003e\n\u003cp\u003eFast Hybrid AF provides responsive autofocus despite the large amount of data handled by the high-resolution sensor, including focusing performance under dim lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/fa95193ac09c261f149edfda7d5c6cdd.avif?v=1787401192\" alt=\"\" width=\"560\" height=\"374\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSteadfast AF tracking further improved\u003c\/h3\u003e\n\u003cp\u003eIncreased AF points, wider AF sensor coverage and an improved AF algorithm enhance subject-tracking performance for consistent shooting of complex or sudden movements.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2b37d24fcaeb70b8c00af6c2b6dacb02.avif?v=1787401192\" alt=\"\" width=\"561\" height=\"375\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDual media slots, both supporting UHS-II\u003c\/h3\u003e\n\u003cp\u003eBoth SLOT 1 and SLOT 2 support UHS-I and UHS-II for fast data writing. The camera can simultaneously or relay record, separate RAW\/JPEG and stills\/movies, and copy data between cards.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2eeca9ba29465e686ec8f64b908304d2.avif?v=1787401192\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtend shooting to professional length\u003c\/h3\u003e\n\u003cp\u003eThe α7R IV uses a high-capacity NP-FZ100 battery. The optional VG-C4EM Vertical Grip can hold up to two NP-FZ100 batteries for extended shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/e6c74ec88d52056aa061879f0cbc2f11.avif?v=1787401193\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42096296001623,"sku":"ILCE-7RM4A","price":240990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A7RIV_front-Large-_1_1024x10242x.png?v=1762587328"},{"product_id":"sony-alpha-7c-24-2mp-full-frame-camera-ilce-7c","title":"Sony Alpha 7C 24.2MP Compact Full-Frame Camera","description":"\u003ch1\u003eSony Alpha 7C Compact Full-Frame Camera (ILCE-7C)\u003c\/h1\u003e\n\u003cp\u003eThe α7C combines full-frame image quality with a compact and lightweight interchangeable-lens camera design.\u003cbr\u003eIts full-frame sensor provides detailed images with improved signal-to-noise performance in different shooting conditions.\u003cbr\u003eThe camera features 4D FOCUS with 693 phase-detection AF points covering approximately 93% of the image area.\u003cbr\u003eIt also supports optical in-body image stabilisation, digital audio connectivity and quick wireless data transfer.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP full-frame sensor\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight full-frame interchangeable-lens camera\u003c\/li\u003e\n\u003cli\u003eOptical in-body image stabilisation\u003c\/li\u003e\n\u003cli\u003eStandard ISO 100-51200, extendable to ISO 50-204800\u003c\/li\u003e\n\u003cli\u003e4D FOCUS\u003c\/li\u003e\n\u003cli\u003e693 phase-detection AF points covering approximately 93% of the image area\u003c\/li\u003e\n\u003cli\u003eDigital audio interface through the Multi Interface shoe\u003c\/li\u003e\n\u003cli\u003e2.4GHz and 5GHz Wi-Fi connectivity\u003c\/li\u003e\n\u003cli\u003eDirect transfer to smartphones and tablets\u003c\/li\u003e\n\u003cli\u003eQR-code connections for supported devices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eUncompromising quality for stills and movies\u003c\/h3\u003e\n\u003cp\u003eThe α7C delivers full-frame image quality in a compact interchangeable-lens camera design for still and movie content creation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02_desktop.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStunning images, even at fast shutter speeds and in dim light\u003c\/h3\u003e\n\u003cp\u003eThe larger pixel sizes on the sensor support an increased signal-to-noise ratio for detailed textures and shadow areas. Noise reduction is particularly effective at medium- and high-ISO sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003cp\u003eThe α7C uses 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. Its 693 phase-detection AF points cover approximately 93% of the image area.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01-1.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDigital audio interface for clear sound recording\u003c\/h3\u003e\n\u003cp\u003eWhen used with the Sony ECM-B1M Shotgun Microphone or XLR-K3M Adaptor Kit via the Multi Interface shoe, audio is transmitted as a digital signal for high-quality sound recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_03.webp?v=1787396703\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eQuick data transfer to mobile devices for social-media sharing\u003c\/h3\u003e\n\u003cp\u003ePhotos and videos can be transferred directly to smartphones and tablets using 2.4GHz or 5GHz Wi-Fi. One-touch transfer is available for certain devices, while QR-code connections can be used with others.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_02-1.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Black","offer_id":44184593760343,"sku":"ILCE-7C\/BQ  IN5","price":129990.0,"currency_code":"INR","in_stock":true},{"title":"Silver","offer_id":44184593793111,"sku":"ILCE-7C\/SQ  IN5","price":129990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Alpha-7C-Image-2_ee9e6d9b-1f74-4508-b591-5e9588e36d3e_1024x10242x.png?v=1762592352"},{"product_id":"sony-alpha-ilce-7cm2-33mp-full-frame-camera","title":"Sony Alpha ILCE-7CM2 33MP Full-Frame Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7CM2 Full-Frame Interchangeable-Lens Mirrorless Vlog Camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7C II combines a 33.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR processing engine in a compact, lightweight body.\u003cbr\u003eIts AI processing unit provides accurate subject recognition and supports advanced autofocus performance for creators.\u003cbr\u003eThe camera offers 4K 60p recording, S-Log and advanced 5-axis in-body image stabilisation with 7.0-stop performance.\u003cbr\u003eA vari-angle monitor and intuitive touch controls provide additional flexibility for stills, movies and live content.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eAI processing unit for accurate subject recognition\u003c\/li\u003e\n\u003cli\u003e4K 60p\/50p movie recording\u003c\/li\u003e\n\u003cli\u003eS-Log\u003c\/li\u003e\n\u003cli\u003eAdvanced optical 5-axis in-body image stabilisation with 7.0-stop performance\u003c\/li\u003e\n\u003cli\u003eLightweight body\u003c\/li\u003e\n\u003cli\u003eVari-angle monitor\u003c\/li\u003e\n\u003cli\u003eFull-frame 7K oversampling for 4K recording at 30p\u003c\/li\u003e\n\u003cli\u003eIntuitive touch control menus\u003c\/li\u003e\n\u003cli\u003e4K webcam functionality via USB\u003c\/li\u003e\n\u003cli\u003eEye AF for online meetings and live streaming\u003c\/li\u003e\n\u003cli\u003eSORPLAS and recyclable materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eConsistently accurate exposure and colour\u003c\/h3\u003e\n\u003cp\u003eThe α7C II uses the latest processing engine and an advanced AE algorithm to detect facial skin areas and adjust exposure for both stills and movies. It provides consistent exposure control in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_desktop-30.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eOutstanding 4K movie recording up to 60p\/50p23\u003c\/h3\u003e\n\u003cp\u003eThe α7C II supports 4K 60p\/50p movie capture with full pixel readout and no pixel binning. At 30p, full-frame 7K oversampling delivers 4K recording with enhanced clarity and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01-13.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI processing unit for advanced subject recognition\u003c\/h3\u003e\n\u003cp\u003eThe dedicated AI processing unit handles significant amounts of data to provide more accurate subject recognition and recognise a wider range of subject types.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_desktop-32.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntuitive touch control menus\u003c\/h3\u003e\n\u003cp\u003eTouch icons can be accessed by swiping from the left or right edge of the shooting display, allowing quick changes to shooting modes and other settings. Menu items can also be registered to My Menu.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02-15.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStream top-quality live content\u003c\/h3\u003e\n\u003cp\u003eConnected to a computer or smartphone via USB, the α7C II can function as a 4K webcam. Advanced AF functions such as Eye AF support online meetings and live streaming.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02-14.webp?v=1787401858\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRecycled materials in cameras and digital camera products\u003c\/h3\u003e\n\u003cp\u003eSORPLAS and other recyclable materials are used in camera bodies as much as possible, helping reduce environmental impact while maintaining performance and functionality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_desktop-32.webp?v=1787401859\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Black","offer_id":44184610177111,"sku":"ILCE-7CM2\/BQ IN5","price":179990.0,"currency_code":"INR","in_stock":true},{"title":"Silver","offer_id":44184610209879,"sku":"ILCE-7CM2\/SQ IN5","price":179990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A7CM2-Black-condition-parameter-1_1024x10242x_1e6981c2-ca2b-4e53-86a8-4d7af3ce4ab5.png?v=1762759185"},{"product_id":"sony-alpha-ilce-7m4m-full-frame-camera-28-70mm-lens","title":"Sony Alpha 7 IV Full-Frame Camera with 28-70mm Lens","description":"\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7M4M Full-Frame Hybrid Camera with FE 28-70mm Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7 IV combines a 33.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR image processing engine for advanced still and movie performance.\u003cbr\u003eThis kit includes the FE 28-70mm F3.5-5.6 OSS II lens for flexible shooting with the full-frame camera body.\u003cbr\u003eReliable autofocus includes Real-time Eye AF for humans, animals and birds, supporting accurate subject focus.\u003cbr\u003eFor movie creation, the camera supports 4K 60p, 10-bit 4:2:2 recording, Active Mode, Breathing Compensation and AF Assist.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame back-illuminated Exmor R CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm F3.5-5.6 OSS II lens\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine with up to 8x processing performance\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003e4K 60p recording\u003c\/li\u003e\n\u003cli\u003e10-bit 4:2:2 recording\u003c\/li\u003e\n\u003cli\u003eActive Mode\u003c\/li\u003e\n\u003cli\u003eBreathing Compensation\u003c\/li\u003e\n\u003cli\u003eAF Assist\u003c\/li\u003e\n\u003cli\u003eFull-frame hybrid camera design\u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eNewly developed 33.0-MP back-illuminated CMOS image sensor\u003c\/h3\u003e\n\u003cp\u003eThe full-frame Exmor R CMOS sensor delivers high image quality and speed, with improved colour reproduction, low-noise performance, 15-stop dynamic range on stills and enhanced AF precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-01.jpg?v=1787402641\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR engine provides up to 8x increased processing speed, handling AF, image recognition, image quality adjustment, user interface, network and file management processing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-02.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h3\u003e\n\u003cp\u003eFull pixel readout without binning enables 4K 60p recording, while 7K oversampling produces high-resolution 4K at 30p. Internal 10-bit 4:2:2 recording provides natural gradations and greater editing freedom.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-03.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful colour expression made simple, with S-Cinetone™\u003c\/h3\u003e\n\u003cp\u003eS-Cinetone provides natural mid-tones, healthy-looking skin colour, soft colours and highlights, allowing expressive movie imagery without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-04.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful image rendering with low noise\u003c\/h3\u003e\n\u003cp\u003eThe 33.0MP sensor and processing engine provide detailed rendering, natural-looking skin textures, improved colour reproduction and low-noise performance across the sensitivity range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-05.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSet the mood, in-camera, with Creative Look\u003c\/h3\u003e\n\u003cp\u003eCreative Look provides ten presets that can add different moods to still images, movies and live streaming directly in-camera without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-06.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h3\u003e\n\u003cp\u003eThe built-in Soft Skin Effect softens wrinkles, blemishes and dull patches while preserving detail around the eyes and mouth. Four level settings allow adjustment of the effect.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-07.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eImproved face detection provides better eye-detection accuracy, while Real-time Tracking uses subject recognition and spatial data analysis to maintain focus on the selected subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-08.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42101621489751,"sku":"ILCE-7M4M","price":198990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-2500-x-2500_1024x1024_2x_c5fc825c-c134-4be7-a2eb-31ee3494d4b5.jpg?v=1787403318"},{"product_id":"sony-alpha-ilce-7m5-33mp-full-frame-camera","title":"Sony Alpha ILCE-7M5 33MP Full-Frame Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7M5 Full-Frame High Resolution 33MP Camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7 V features a 33.0-megapixel full-frame partially stacked Exmor RS CMOS sensor and BIONZ XR2 processing with an integrated AI processing unit.\u003cbr\u003eIts advanced AI subject recognition provides accurate recognition and tracking across a wide variety of subjects.\u003cbr\u003eBlackout-free continuous shooting reaches up to 30fps with full AF\/AE tracking for capturing critical moments.\u003cbr\u003eThe camera also supports 7K oversampled 4K 60p recording, 4K 120p recording and up to 16 stops of dynamic range.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame partially stacked Exmor RS CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR2 with integrated AI processing unit\u003c\/li\u003e\n\u003cli\u003eAdvanced AI subject recognition\u003c\/li\u003e\n\u003cli\u003eReal-time Recognition AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eBlackout-free continuous shooting up to 30fps\u003c\/li\u003e\n\u003cli\u003eFull AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e7K oversampled 4K 60p recording\u003c\/li\u003e\n\u003cli\u003e4K 120p video recording\u003c\/li\u003e\n\u003cli\u003eUp to 16 stops of dynamic range\u003c\/li\u003e\n\u003cli\u003eISO 100–51200 for stills and movies\u003c\/li\u003e\n\u003cli\u003eDeep learning-based light source estimation\u003c\/li\u003e\n\u003cli\u003eHuman pose estimation\u003c\/li\u003e\n\u003cli\u003eOne-button Continuous Shooting Speed Boost\u003c\/li\u003e\n\u003cli\u003eMaximum shutter speed of 1\/16000 sec.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/h3\u003e\n\u003cp\u003eThe enhanced partially stacked Exmor RS CMOS sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Its approximately 4.5x faster readout enables blackout-free bursts up to 30fps with full AF\/AE tracking and 4K 120p video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0cd4ae1d7ffbec46441ac7a5bc205774.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR2 processing engine integrates an AI processing unit to support Real-time Recognition AF, Real-time Tracking, image and sound quality, colour reproduction and overall camera operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0e9ac409e9d784f80c00edaad0dc9622.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExcellent image quality\u003c\/h3\u003e\n\u003cp\u003eThe 33.0-megapixel sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations and noise reduction support high-resolution imagery across the ISO 100–51200 still and movie range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4e84bd4a1e074039943f00f14aae67ad.avif?v=1787403895\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDeep learning-based light source estimation\u003c\/h3\u003e\n\u003cp\u003eDeep learning technology improves automatic white balance performance by estimating light source colour, helping provide more accurate and stable white balance in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4dc140cff93347f650af264b50af954c.avif?v=1787403897\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eReal-time Recognition AF:17 Human pose estimation\u003c\/h3\u003e\n\u003cp\u003eAI processing improves recognition performance, while human pose estimation uses form and pose data to recognise eyes, body and head positions. The camera can also recognise multiple subjects and track the desired subject in a group.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/8132fef65440045feced420cf1361ca4.avif?v=1787403896\" alt=\"\" width=\"557\" height=\"372\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSpeed boost for critical action shots\u003c\/h3\u003e\n\u003cp\u003eOne-button Continuous Shooting Speed Boost allows the continuous shooting speed to be temporarily changed while shooting a continuous burst, helping capture important moments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/690f73f7fd14c0193e98f605e3e33218.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44125276176471,"sku":"ILCE-7M5","price":239990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A75-Condition-Parameter-1_1024x1024_2x_ec92e802-9338-42ea-abb9-4a8803cc1b5f.jpg?v=1786346875"},{"product_id":"sony-a7r-iiia-ilce-7rm3a-full-frame-camera","title":"Sony α7R IIIA 42.4MP Full-Frame Camera","description":"\u003ch1\u003eSony α7R IIIA 42.4MP Full-Frame Mirrorless Camera\u003c\/h1\u003e\n\u003cp\u003eCapture decisive moments with the Sony α7R IIIA featuring a 35mm full-frame Exmor R CMOS sensor, enhanced BIONZ X processing, up to 10fps continuous shooting, advanced autofocus and 5-axis image stabilization.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003eProduct Highlights\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e35mm full-frame Exmor R CMOS sensor with approximately 42.4 effective megapixels\u003c\/li\u003e\n\u003cli\u003eEnhanced BIONZ X image processing engine with front end LSI\u003c\/li\u003e\n\u003cli\u003eISO sensitivity from 100–32000, expandable to 50–102400\u003c\/li\u003e\n\u003cli\u003e14-bit RAW format (ARW)\u003c\/li\u003e\n\u003cli\u003e5-axis image sensor-shift stabilization with 5.5-stop compensation\u003c\/li\u003e\n\u003cli\u003eNo optical low-pass filter\u003c\/li\u003e\n\u003cli\u003ePixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003eUp to 10fps continuous shooting with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003eSilent and vibration-free electronic shutter\u003c\/li\u003e\n\u003cli\u003e399-point Hybrid Phase Detection AF + 425-point Contrast AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003eFeatures\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e35mm full-frame “Exmor R” CMOS sensor with approx. 42.4 effective megapixels\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe 35mm full-frame Exmor R CMOS sensor features approximately 42.4 effective megapixels for detailed image capture.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eEnhanced BIONZ X image processing engine with front end LSI\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe enhanced BIONZ X image processing engine works with a front end LSI as part of the camera's renewed image processing system.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eISO sensitivity: 100 – 32000 (expandable 50 – 102400)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe camera offers ISO sensitivity from 100 to 32000, expandable from 50 to 102400.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e14bit RAW format (ARW)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture images in 14-bit RAW format (ARW).\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eImage sensor-shift mechanism (5-axis compensation) of a 5.5 stop compensation performance\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe image sensor-shift mechanism provides 5-axis compensation with a 5.5-stop compensation performance.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eNo optical low-pass filter\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe camera is designed without an optical low-pass filter.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003ePixel Shift Multi Shooting\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003ePixel Shift Multi Shooting is available for image capture.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eContinuous shooting at up to 10 fps (with AF\/AE tracking\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eCapture decisive moments with continuous shooting at up to 10fps with AF\/AE tracking.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eSilent and vibration-free shooting (Electronical shutter)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe electronic shutter enables silent and vibration-free shooting.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003e399 points Hybrid Phase Detection AF + 425 Contrast AF\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThe camera features 399-point Hybrid Phase Detection AF combined with 425-point Contrast AF for autofocus performance.\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44182676209751,"sku":"ILCE-7RM3a","price":154990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7RM3-01.jpg?v=1787304437"},{"product_id":"sony-alpha-ilce-7m3m-full-frame-camera-28-70mm-lens","title":"Sony Alpha ILCE-7M3M Full-Frame Camera with 28-70mm Lens","description":"\u003ch1\u003eSony Alpha ILCE-7M3M with FE 28-70mm F3.5-5.6 OSS II Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7 III features a 24.2MP back-illuminated full-frame Exmor R CMOS sensor designed for high sensitivity and dynamic range.\u003cbr\u003eIts Fast Hybrid AF system combines 693 phase-detection and 425 contrast-detection AF points for wide-area coverage.\u003cbr\u003eThe camera supports continuous shooting at up to 10fps with AF\/AE tracking and 4K HDR movie recording.\u003cbr\u003eThis kit includes the camera body with the FE 28-70mm F3.5-5.6 OSS II lens.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP 35mm full-frame Exmor R CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm F3.5-5.6 OSS II lens\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points\u003c\/li\u003e\n\u003cli\u003eEye AF with AF-C support\u003c\/li\u003e\n\u003cli\u003eUp to 10fps continuous shooting with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting\u003c\/li\u003e\n\u003cli\u003eHDR movie production with S-Log3, S-Log2 and HLG\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K movie recording with full-pixel readout\u003c\/li\u003e\n\u003cli\u003e5-axis SteadyShot INSIDE image stabilisation\u003c\/li\u003e\n\u003cli\u003eTouch screen LCD\u003c\/li\u003e\n\u003cli\u003eXGA OLED Tru-Finder\u003c\/li\u003e\n\u003cli\u003eDual media slots with UHS-II compatibility\u003c\/li\u003e\n\u003cli\u003eUSB Type-C and PC tethering\u003c\/li\u003e\n\u003cli\u003eOne-touch remote and one-touch sharing\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eStandard ISO range from 100 to 51200\u003c\/h3\u003e\n\u003cp\u003eThe α7 III provides a standard ISO range from 100 to 51200 for shooting across various settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01_desktop-1.png?v=1787393460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e15-stop dynamic range at low-sensitivity settings\u003c\/h3\u003e\n\u003cp\u003eThe camera offers a 15-stop dynamic range at low-sensitivity settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01_desktop-2.png?v=1787393461\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e14-bit RAW Output for natural gradations.\u003c\/h3\u003e\n\u003cp\u003e14-bit RAW output provides natural gradations for image recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_02-2.webp?v=1787393457\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e5-axis optical in-body image stabilization\u003c\/h3\u003e\n\u003cp\u003eThe α7 III features 5-axis optical in-body image stabilisation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_01-2.webp?v=1787393457\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K HDR with high resolution, wide dynamic range, and a wide color gamut approaches reality\u003c\/h3\u003e\n\u003cp\u003e4K HDR recording combines high resolution, wide dynamic range and a wide colour gamut for detailed movie recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01_desktop-3.png?v=1787393459\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44184580227159,"sku":"ILCE-7M3M","price":136490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M3-2500-x-2500_1024x1024_2x_65c750ac-130d-4608-8544-c73bdb2dcb06.jpg?v=1787393820"},{"product_id":"sony-alpha-7c-ilce-7cl-24-2mp-camera-28-60mm-lens","title":"Sony Alpha 7CL 24.2MP Full-Frame Camera with 28-60mm Lens","description":"\u003ch1\u003eSony Alpha 7CL Compact Full-Frame Camera (ILCE-7CL) with FE 28–60mm F4–5.6 Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7C combines full-frame camera performance with a compact and lightweight design for still and movie content creation.\u003cbr\u003ePaired with the FE 28–60mm F4–5.6 lens, it provides a compact full-frame camera and lens system.\u003cbr\u003eThe camera delivers full-frame image quality while maintaining portability for creative shooting wherever you go.\u003cbr\u003eIt combines image quality, autofocus and speed in an all-round camera system.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP full-frame mirrorless camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eFE 28–60mm F4–5.6 lens\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight full-frame camera and lens system\u003c\/li\u003e\n\u003cli\u003eOptical in-body image stabilisation\u003c\/li\u003e\n\u003cli\u003eUp to 10fps continuous shooting\u003c\/li\u003e\n\u003cli\u003e4K\/30p movie recording\u003c\/li\u003e\n\u003cli\u003eFull-frame image quality\u003c\/li\u003e\n\u003cli\u003eDesigned for still and movie content creation\u003c\/li\u003e\n\u003cli\u003eCompact system for portable shooting\u003c\/li\u003e\n\u003cli\u003eFull-frame image quality, AF and speed\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eUncompromising quality for stills and movies\u003c\/h3\u003e\n\u003cp\u003eThe α7C delivers full-frame image quality in a compact interchangeable-lens camera design for still and movie content creation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02_desktop.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStunning images, even at fast shutter speeds and in dim light\u003c\/h3\u003e\n\u003cp\u003eThe larger pixel sizes on the sensor support an increased signal-to-noise ratio for detailed textures and shadow areas. Noise reduction is particularly effective at medium- and high-ISO sensitivities.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_02.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuper-accurate AF finds the subject quickly and keeps it in steady focus\u003c\/h3\u003e\n\u003cp\u003eThe α7C uses 4D FOCUS for fast subject acquisition and steadfast tracking over a wide area. Its 693 phase-detection AF points cover approximately 93% of the image area.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01-1.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDigital audio interface for clear sound recording\u003c\/h3\u003e\n\u003cp\u003eWhen used with the Sony ECM-B1M Shotgun Microphone or XLR-K3M Adaptor Kit via the Multi Interface shoe, audio is transmitted as a digital signal for high-quality sound recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_03.webp?v=1787396703\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eQuick data transfer to mobile devices for social-media sharing\u003c\/h3\u003e\n\u003cp\u003ePhotos and videos can be transferred directly to smartphones and tablets using 2.4GHz or 5GHz Wi-Fi. One-touch transfer is available for certain devices, while QR-code connections can be used with others.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_02-1.webp?v=1787396702\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44184594251863,"sku":"ILCE-7CL\/SQ IN5","price":156990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Alpha-7C-Image-1_1024x1024_2x_b0629cbb-dfba-42e7-a201-26c4297bd50f.jpg?v=1787397154"},{"product_id":"sony-alpha-ilce-7m5m-full-frame-camera-28-70mm-lens","title":"Sony Alpha ILCE-7M5M Full-Frame Camera with 28-70mm Lens","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7M5M Full-Frame High Resolution 33MP Camera with 28-70mm Zoom Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7 V combines a 33.0-megapixel full-frame partially stacked Exmor RS CMOS sensor with the BIONZ XR2 processing engine and integrated AI processing unit.\u003cbr\u003eThis kit includes a 28-70mm zoom lens for flexible shooting with the full-frame camera.\u003cbr\u003eAdvanced AI subject recognition, Real-time Recognition AF and Real-time Tracking provide accurate subject recognition and tracking.\u003cbr\u003eBlackout-free continuous shooting up to 30fps and 4K 120p recording support both fast-moving subjects and movie creation.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame partially stacked Exmor RS CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e28-70mm zoom lens\u003c\/li\u003e\n\u003cli\u003eBIONZ XR2 with integrated AI processing unit\u003c\/li\u003e\n\u003cli\u003eAdvanced AI subject recognition\u003c\/li\u003e\n\u003cli\u003eReal-time Recognition AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eBlackout-free continuous shooting up to 30fps\u003c\/li\u003e\n\u003cli\u003eFull AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e7K oversampled 4K 60p recording\u003c\/li\u003e\n\u003cli\u003e4K 120p video recording\u003c\/li\u003e\n\u003cli\u003eUp to 16 stops of dynamic range\u003c\/li\u003e\n\u003cli\u003eISO 100–51200 for stills and movies\u003c\/li\u003e\n\u003cli\u003eDeep learning-based light source estimation\u003c\/li\u003e\n\u003cli\u003eHuman pose estimation\u003c\/li\u003e\n\u003cli\u003eOne-button Continuous Shooting Speed Boost\u003c\/li\u003e\n\u003cli\u003eMaximum shutter speed of 1\/16000 sec.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/h3\u003e\n\u003cp\u003eThe enhanced partially stacked Exmor RS CMOS sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Its approximately 4.5x faster readout enables blackout-free bursts up to 30fps with full AF\/AE tracking and 4K 120p video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0cd4ae1d7ffbec46441ac7a5bc205774.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR2 processing engine integrates an AI processing unit to support Real-time Recognition AF, Real-time Tracking, image and sound quality, colour reproduction and overall camera operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0e9ac409e9d784f80c00edaad0dc9622.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExcellent image quality\u003c\/h3\u003e\n\u003cp\u003eThe 33.0-megapixel sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations and noise reduction support high-resolution imagery across the ISO 100–51200 still and movie range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4e84bd4a1e074039943f00f14aae67ad.avif?v=1787403895\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDeep learning-based light source estimation\u003c\/h3\u003e\n\u003cp\u003eDeep learning technology improves automatic white balance performance by estimating light source colour, helping provide more accurate and stable white balance in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4dc140cff93347f650af264b50af954c.avif?v=1787403897\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eReal-time Recognition AF:17 Human pose estimation\u003c\/h3\u003e\n\u003cp\u003eAI processing improves recognition performance, while human pose estimation uses form and pose data to recognise eyes, body and head positions. The camera can also recognise multiple subjects and track the desired subject in a group.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/8132fef65440045feced420cf1361ca4.avif?v=1787403896\" alt=\"\" width=\"557\" height=\"372\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSpeed boost for critical action shots\u003c\/h3\u003e\n\u003cp\u003eOne-button Continuous Shooting Speed Boost allows the continuous shooting speed to be temporarily changed while shooting a continuous burst, helping capture important moments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/690f73f7fd14c0193e98f605e3e33218.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44184635736151,"sku":"ILCE-7M5M","price":250990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A75-Condition-Parameter-1_1024x1024_2x_ec92e802-9338-42ea-abb9-4a8803cc1b5f.jpg?v=1786346875"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/collections\/ILCE-7M3-02_1024x1024_2x_8c5b5531-dda6-42b5-9fa0-136bead42a37.jpg?v=1787554225","url":"https:\/\/www.avitdigital.com\/collections\/full-frame-camera.oembed","provider":"Avit Digital ","version":"1.0","type":"link"}