{"title":"G-Master Lenses","description":null,"products":[{"product_id":"sony-fe-24-70mm-f2-8-gm-sel2470gm-lens","title":"Sony FE 24-70mm F2.8 GM SEL2470GM Lens","description":"\u003ch1\u003eSony FE 24–70mm F2.8 GM (SEL2470GM) E-Mount Full-Frame Standard Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 24–70mm F2.8 GM is a versatile standard zoom lens with a constant F2.8 maximum aperture throughout the zoom range.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eIt combines high-resolution imaging, fast and precise autofocus and professional controls for stills and movies.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24–70mm standard zoom range\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eG Master standard zoom lens\u003c\/li\u003e\n\u003cli\u003eExtraordinary resolution and detail\u003c\/li\u003e\n\u003cli\u003eXA (extreme aspherical) element\u003c\/li\u003e\n\u003cli\u003eED elements for high-quality imaging\u003c\/li\u003e\n\u003cli\u003eHigh-resolution performance for detailed textures\u003c\/li\u003e\n\u003cli\u003eConsistent F2.8 aperture throughout the zoom range\u003c\/li\u003e\n\u003cli\u003eLow-light shooting capability\u003c\/li\u003e\n\u003cli\u003eAction-stopping shutter speeds\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM (DDSSM) autofocus\u003c\/li\u003e\n\u003cli\u003eRefined algorithms for enhanced AF speed\u003c\/li\u003e\n\u003cli\u003eSmooth and quiet autofocus for movies and stills\u003c\/li\u003e\n\u003cli\u003eFocus mode switch\u003c\/li\u003e\n\u003cli\u003eFocus hold button\u003c\/li\u003e\n\u003cli\u003eZoom lock switch\u003c\/li\u003e\n\u003cli\u003eProfessional lens control features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eA new era of standard zoom performance\u003c\/h3\u003e\n\u003cp\u003eThe FE 24–70mm F2.8 GM combines a no-compromise optical and mechanical design with a constant F2.8 aperture. It is designed to utilise the performance potential of current and future high-resolution camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/f390ed057d888f8fbad1865da6743110.avif?v=1787650335\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eUnprecedented resolution and detail\u003c\/h3\u003e\n\u003cp\u003eAn XA (extreme aspherical) element with high surface precision works together with ED elements to provide extraordinary resolution, capturing detailed textures and fine image detail throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ae9f6e834989202c47a61822f852e18e.avif?v=1787650336\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBright, fast F2.8 at any focal length\u003c\/h3\u003e\n\u003cp\u003eThe constant F2.8 maximum aperture maintains consistent exposure settings throughout the 24–70mm zoom range. It provides low-light capability and supports action-stopping shutter speeds while maintaining high image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/453932e8104d25d83a7711a306c1a1e5.avif?v=1787650335\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePrecise focus at blazing speed\u003c\/h3\u003e\n\u003cp\u003eDirect Drive SSM (DDSSM) minimises spurious motion, while refined algorithms enhance autofocus operation speed. The focusing system provides smooth and quiet operation for both still photography and movie shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/6841d69c726f58cd8646011f15ddc965.avif?v=1787650336\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional lens control features\u003c\/h3\u003e\n\u003cp\u003eA focus mode switch, focus hold button and zoom lock switch provide professional control for a wide range of shooting situations, supporting flexible and convenient lens operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/8450414d847068dd5aa1b5daec211f04.avif?v=1787650334\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":12261680054359,"sku":"SEL2470GM","price":131990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/Sony-FE-24-70mm-f-2.8-GM-Lens.jpg?v=1613003143"},{"product_id":"sony-fe-70-200mm-f2-8-gm-sel70200gm-lens","title":"Sony FE 70-200mm F2.8 GM SEL70200GM Lens","description":"\u003ch1\u003eSony FE 70-200mm F2.8 GM (SEL70200GM) E-Mount Full-Frame Telephoto Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 70-200mm F2.8 GM combines G Master rendering, fast autofocus and image stabilisation with professional mobility and operability.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts constant F2.8 aperture, high resolution, smooth bokeh and close-up performance provide creative flexibility across a wide range of professional applications.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConstant F2.8 G Master telephoto zoom design\u003c\/li\u003e\n\u003cli\u003eExtremely high rendering and extraordinary detail\u003c\/li\u003e\n\u003cli\u003eStunning bokeh with XA element technology\u003c\/li\u003e\n\u003cli\u003eFour ED and two Super ED glass elements for natural colour\u003c\/li\u003e\n\u003cli\u003eFast AF optimised for stills and video\u003c\/li\u003e\n\u003cli\u003eAdvanced double-linear and ring SSM actuators\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 0.96 m\u003c\/li\u003e\n\u003cli\u003eUp to 0.25x magnification\u003c\/li\u003e\n\u003cli\u003eFloating focus mechanism for close-up performance\u003c\/li\u003e\n\u003cli\u003eExtraordinary image stabilisation performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eAn F2.8 telephoto zoom like no other\u003c\/h3\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM combines G Master design and technology with a constant F2.8 aperture, delivering unsurpassed rendering, blazing autofocus and extraordinary image stabilisation performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/c2f2b3c60be1232bac97619ea2f82a6a.avif?v=1787653227\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtraordinary detail and bokeh in one lens\u003c\/h3\u003e\n\u003cp\u003eAn XA element with 0.01-micron surface precision contributes to high resolution and stunning bokeh, providing new expressive potential across the 70-200mm zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/00a2591a93c076411827399e754f5497.avif?v=1787653227\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNatural images without spurious colour\u003c\/h3\u003e\n\u003cp\u003eFour ED and two Super ED glass elements suppress chromatic aberration to support maximum resolution and natural colour without bleeding throughout images at all focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/778cf1b5cb82a58843a296d1bc7a5824.avif?v=1787653227\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eClass-leading close-up performance\u003c\/h3\u003e\n\u003cp\u003eWith a minimum focusing distance of 0.96 m and up to 0.25x magnification, the lens provides strong close-up capability. A floating focus mechanism minimises distortion and aberration that can normally limit close-up performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/b2e7ffd4db5ad6baca5b267d4bf5b7d6.avif?v=1787653227\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast AF optimised for stills and video\u003c\/h3\u003e\n\u003cp\u003eAdvanced double-linear and ring SSM actuators provide the precision and power required for autofocus performance in both still photography and video.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/cf35457eaba1bedaf7ab822cf3929676.avif?v=1787653227\" alt=\"\"\u003e\u003c\/p\u003e","brand":"sony","offers":[{"title":"Default Title","offer_id":12261902745687,"sku":"SEL70200GM","price":166490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/sony_sel70200gm_fe_70_200mm_f_2_8_gm_1222776.jpg?v=1613003143"},{"product_id":"sony-fe-400mm-f2-8-gm-oss-sel400f28gm-lens","title":"Sony FE 400mm F2.8 GM OSS SEL400F28GM","description":"\u003csection id=\"editorial_image_439010378779663233031515\" class=\"editorial gwt-module textonly white editorial_image\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"span12 offset0 box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"editorial_image_139014784357389567589718\" class=\"editorial gwt-module full-tout white editorial_image\"\u003e\n\u003cdiv class=\"container m1up-container\"\u003e\n\u003cdiv class=\"grid m1up tout-grid dark-text-trans-box no-grid-at-767\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003ch1 class=\"visuallyhidden moduleTags\"\u003eSony FE 400mm F2.8 GM OSS (SEL400F28GM) Full-Frame Super Telephoto Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 400mm F2.8 GM OSS combines extraordinary speed, outstanding G Master resolution and bokeh with professional control and reliability.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eIts lightweight design, advanced autofocus and optical image stabilisation provide greater freedom for handheld, monopod, sports and wildlife shooting.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e400mm F2.8 G Master super telephoto lens\u003c\/li\u003e\n\u003cli\u003eExtraordinary G Master resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eThree fluorite elements\u003c\/li\u003e\n\u003cli\u003eTwo XD Linear Motors\u003c\/li\u003e\n\u003cli\u003eUp to 5x improvement in moving-subject tracking performance\u003c\/li\u003e\n\u003cli\u003eSupport for 1.4x and 2.0x tele-converters\u003c\/li\u003e\n\u003cli\u003eUp to 800mm focal length with tele-converter\u003c\/li\u003e\n\u003cli\u003e2,895 g lightweight design\u003c\/li\u003e\n\u003cli\u003eDurable magnesium alloy construction\u003c\/li\u003e\n\u003cli\u003eOptical image stabilisation\u003c\/li\u003e\n\u003cli\u003eMode 3 stabilisation for dynamic sports action\u003c\/li\u003e\n\u003cli\u003eFull-time DMF\u003c\/li\u003e\n\u003cli\u003eFour focus-hold buttons\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front lens element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eSpeed that maximises body performance\u003c\/h3\u003e\n\u003cp\u003eTwo newly developed XD (extreme dynamic) Linear Motors and advanced algorithms provide higher thrust and faster, more precise focus drive. Moving-subject tracking performance can improve by up to 5x, supporting dynamic sports and wildlife shooting with advanced camera bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Speed that maximises body performance\" class=\"iq-img\" src=\"https:\/\/www.sony.co.in\/image\/a16a6031e3613daea9dc5ae4587bc947?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStunning G Master resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eThe lens delivers outstanding resolution to the image edges, while three fluorite elements minimise chromatic aberration. Carefully controlled spherical aberration contributes to high-quality G Master bokeh. Optional 1.4x and 2.0x tele-converters provide support for shooting at focal lengths up to 800mm.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Stunning G Master resolution and bokeh\" class=\"iq-img\" src=\"https:\/\/www.sony.co.in\/image\/5034611673bd8e3c064f679d6eb8100e?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRemarkably lightweight at just 2,895 g\u003c\/h3\u003e\n\u003cp\u003eThe optical design uses three fluorite elements to reduce the number of elements near the front of the lens barrel, helping achieve a weight of 2,895 grams. Durable magnesium alloy components further reduce weight while providing excellent balance for handheld or monopod operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"The world’s lightest at just 2,895 grams\" class=\"iq-img\" src=\"https:\/\/www.sony.co.in\/image\/37a6b228f3e884b197e556c30b38e17c?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDurability and reliability for challenging conditions\u003c\/h3\u003e\n\u003cp\u003eThe dust- and moisture-resistant design provides reliability for outdoor shooting in challenging conditions. Magnesium alloy is used for the lens barrel exterior, tripod mount and interior barrel components. The front element features a fluorine coating that helps keep the lens clean and makes dirt and fingerprints easier to remove.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"Durability and reliability for challenging conditions\" class=\"iq-img\" src=\"https:\/\/www.sony.co.in\/image\/df9d5c7339e06615aadb99c1ae731bcf?fmt=jpeg\u0026amp;wid=720\u0026amp;qlt=85\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFeatures for professional shooting needs\u003c\/h3\u003e\n\u003cp\u003eFull-time DMF allows manual focus by rotating the focus ring even during AF-C shooting. Built-in optical image stabilisation includes Mode 3, designed for dynamic sports action and easier framing. Four focus-hold buttons and Linear Response MF further enhance professional shooting control.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/76b1dcfec508c9783de9184f2db60c0b.avif?v=1787646405\" alt=\"\"\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_image_139014812617239067578863\" class=\"editorial gwt-module textonly white editorial_image outerspace-top\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"span8 offset2 box center\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cdiv class=\"center grid m-grid-at-979 no-grid-at-567\"\u003e\n\u003cdiv class=\"specs m-span3 span4\"\u003e\n\u003cdl class=\"\"\u003e\n\u003cdd class=\"p3\"\u003e\u003cbr\u003e\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":12626097504343,"sku":"SEL400F28GM","price":968490.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/400mm.jpeg?v=1613003150"},{"product_id":"sony-fe-135mm-f1-8-gm-sel135f18gm-lens","title":"Sony FE 135mm F1.8 GM SEL135F18GM","description":"\u003ch1\u003eSony FE 135mm F1.8 GM (SEL135F18GM) Full-Frame Telephoto Prime Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 135mm F1.8 GM delivers outstanding corner-to-corner resolution at F1.8 with exquisite G Master bokeh and advanced optical performance.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eWith fast, precise autofocus, close-up capability and professional controls, it offers creative flexibility for stills and movies.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e135mm F1.8 G Master telephoto prime lens\u003c\/li\u003e\n\u003cli\u003eOutstanding corner-to-corner resolution\u003c\/li\u003e\n\u003cli\u003eXA, Super ED and ED glass elements\u003c\/li\u003e\n\u003cli\u003eFloating focus system\u003c\/li\u003e\n\u003cli\u003eExquisite G Master bokeh\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture\u003c\/li\u003e\n\u003cli\u003eDual front and rear XD linear motors\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet autofocus\u003c\/li\u003e\n\u003cli\u003e0.7 m minimum focus distance\u003c\/li\u003e\n\u003cli\u003e0.25x maximum magnification\u003c\/li\u003e\n\u003cli\u003eCustomisable focus hold buttons\u003c\/li\u003e\n\u003cli\u003eFocus range limiter\u003c\/li\u003e\n\u003cli\u003eAperture ring with switchable click stops\u003c\/li\u003e\n\u003cli\u003eDust and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eXA and Super ED elements deliver high resolution\u003c\/h3\u003e\n\u003cp\u003eXA, Super ED and ED glass elements are precisely positioned in an advanced optical design to effectively correct aberrations. The floating focus system works with these technologies to maintain high resolution across the image area throughout the focus range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/9e93ecc911c4f1f68eca397f341350af.avif?v=1787645214\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eThe high surface precision of the XA elements, careful control of spherical aberration and an 11-blade circular aperture combine to produce smooth G Master bokeh. The F1.8 aperture enhances the creative potential of the narrow depth of field available with the 135mm focal length.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/e8ddca542a7085c23ac2d0372303f88b_1.avif?v=1787645238\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/h3\u003e\n\u003cp\u003eDual XD linear motors provide fast, precise and reliable autofocus for moving portrait subjects, performers and other dynamic subjects. The AF system also operates quietly with minimal vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/6976fd900299975b034aa3dd91e64601.avif?v=1787645213\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFloating focus mechanism for improved close-up capability\u003c\/h3\u003e\n\u003cp\u003eThe floating focus system controls aberration across different focusing distances, enabling a minimum focus distance of 0.7 m and maximum magnification of 0.25x. This allows close-up subjects to be captured with high resolution and soft background bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/10abdf5aaf9773e12e55ca56b1ef6829.avif?v=1787645214\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSuperior imaging plus mobility, operability and reliability\u003c\/h3\u003e\n\u003cp\u003eCustomisable focus hold buttons, a focus range limiter and an aperture ring with switchable click stops provide professional control. The dust and moisture-resistant design and fluorine-coated front element add reliability for stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/b02e4a779884d2a0f3a42e86d3a9d753.avif?v=1787645213\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":28406927360087,"sku":"SEL135F18GM","price":164490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/71cd4c863bd5bbcaf4a2e36bad094ed6.jpeg?v=1613003171"},{"product_id":"sony-2x-teleconverter-sel20tc","title":"Sony 2x Teleconverter SEL20TC E-Mount Full-Frame","description":"\u003ch1\u003eSony 2x Teleconverter (SEL20TC) E-Mount Full-Frame\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony 2x Teleconverter SEL20TC multiplies focal length by 2x while maintaining full G Master performance, optical quality and operability.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eIts compact and lightweight design provides outstanding performance for sports and wildlife photography with only a 2-stop light loss.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e2x focal length multiplication\u003c\/li\u003e\n\u003cli\u003eFull G Master performance maintained\u003c\/li\u003e\n\u003cli\u003eFull optical quality and operability retained\u003c\/li\u003e\n\u003cli\u003eOnly 2-stop light loss\u003c\/li\u003e\n\u003cli\u003eSony E-mount\u003c\/li\u003e\n\u003cli\u003e35 mm full-frame format\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design\u003c\/li\u003e\n\u003cli\u003e207 g weight\u003c\/li\u003e\n\u003cli\u003e62.4 x 42.7 mm dimensions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eFull G Master performance\u003c\/h3\u003e\n\u003cp\u003eThe SEL20TC maintains full G Master performance while retaining optical quality and operability, providing outstanding performance for sports and wildlife photography.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e2x focal length multiplication\u003c\/h3\u003e\n\u003cp\u003eThe teleconverter doubles the focal length of compatible lenses by 2x with only a 2-stop light loss.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCompact and lightweight design\u003c\/h3\u003e\n\u003cp\u003eWith dimensions of 62.4 x 42.7 mm and a weight of just 207 g, the SEL20TC provides a compact and lightweight setup.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLens Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMount: Sony E-mount\u003c\/li\u003e\n\u003cli\u003eFormat: 35 mm full-frame\u003c\/li\u003e\n\u003cli\u003eLens Groups \/ Elements: 5\/8\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eSize and Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions (D x L): 62.4 x 42.7 mm\u003c\/li\u003e\n\u003cli\u003eWeight: 207 g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39249167548503,"sku":"SEL20TC","price":44390.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/A_9ab6115b-48a2-49a6-ac4e-23e777fa943e.jpg?v=1614599377"},{"product_id":"sony-fe-600mm-f4-gm-sel600f40gm-lens","title":"Sony FE 600mm F4 GM SEL600F40GM Lens","description":"\u003ch1\u003eSony FE 600mm F4 GM OSS (SEL600F40GM) E-Mount Full-Frame Super Telephoto G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 600mm F4 GM OSS combines fast autofocus, outstanding G Master resolution and gorgeous bokeh in a lightweight, well-balanced design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eWith XD linear motors, Optical SteadyShot image stabilisation and professional features, it is designed for sports, news and nature photography.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e600mm F4 G Master super-telephoto lens\u003c\/li\u003e\n\u003cli\u003eFast, precise and reliable autofocus\u003c\/li\u003e\n\u003cli\u003eTwo XD (extreme dynamic) linear motors\u003c\/li\u003e\n\u003cli\u003eStunning G Master resolution and gorgeous bokeh\u003c\/li\u003e\n\u003cli\u003eThree fluorite elements for chromatic aberration suppression\u003c\/li\u003e\n\u003cli\u003eLarge XA (extreme aspherical) element for superb resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eOptional 1.4x and 2.0x teleconverter support\u003c\/li\u003e\n\u003cli\u003eLightweight 3,040g design including tripod mount\u003c\/li\u003e\n\u003cli\u003eWell-balanced design for handheld or monopod shooting\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front lens element\u003c\/li\u003e\n\u003cli\u003eBuilt-in Optical SteadyShot image stabilisation\u003c\/li\u003e\n\u003cli\u003eMODE 2 for panned shots\u003c\/li\u003e\n\u003cli\u003eMODE 3 for dynamic sports and wildlife action\u003c\/li\u003e\n\u003cli\u003eFULL TIME DMF support\u003c\/li\u003e\n\u003cli\u003eProfessional focus and stabilisation controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eXD Motors for fast, precise, tenacious AF\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) linear motors provide fast, precise autofocus and reliable tracking. A dedicated control algorithm enables fast positioning of the large focus group with minimum delay and vibration, helping maintain accurate focus on fast-moving sports and wildlife subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4586f56dc560921cba5ea152164abcd8.avif?v=1787646880\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNew large XA element delivers superb resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eThe G Master optical design uses three fluorite elements to suppress chromatic aberration in telephoto shooting. A large XA (extreme aspherical) element helps eliminate onion-ring bokeh, while each lens is individually calibrated to achieve an ideal balance between resolution and bokeh. Optional 1.4x and 2.0x high-performance teleconverters are also supported.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/10a7ce6546a3987848936a505de68b07.avif?v=1787646879\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eOutstanding mobility: lightest in its class\u003c\/h3\u003e\n\u003cp\u003eWith a weight of just 3,040 grams including the tripod mount, the lens is designed to balance well with compact, lightweight E-mount camera bodies. Its balanced design supports easy handling and precise panning when shooting handheld or with a monopod.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/933463a062504f4cb1df166a61f5fe21.avif?v=1787646880\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eReliability and durability for challenging conditions\u003c\/h3\u003e\n\u003cp\u003eThe dust- and moisture-resistant design provides reliability for outdoor shooting in challenging conditions. The front lens element features a fluorine coating that helps repel water, oil and other contaminants. A rigid magnesium alloy is used for the lens barrel exterior, tripod mount area and critical interior areas for strength and durability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/41d5f47ef699c74e8087bf85b74b3f88.avif?v=1787646879\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced features support professional needs\u003c\/h3\u003e\n\u003cp\u003eWhen the FULL TIME DMF switch is ON, manual focus can be engaged by operating the focus ring even while shooting in AF-C mode. Built-in Optical SteadyShot image stabilisation includes MODE 2 for panned shots and MODE 3 for dynamic sports or wildlife action, with MODE 3 providing a more stable viewfinder image for easier framing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/10a7ce6546a3987848936a505de68b07.avif?v=1787646879\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082852216919,"sku":"SEL600F40GM","price":1198990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_14576ccd-77d4-4528-bf12-92e769d5114f.jpg?v=1673662743"},{"product_id":"sony-fe-12-24mm-f2-8-gm-sel1224gm-lens","title":"Sony FE 12-24mm F2.8 GM SEL1224GM Lens","description":"\u003ch1\u003eSony FE 12–24mm F2.8 GM (SEL1224GM) E-Mount Full-Frame Ultra-Wide Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 12–24mm F2.8 GM combines an ultra-wide 12mm angle of view with a constant F2.8 maximum aperture.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eIts advanced optical design, fast XD Linear Motors and compact, lightweight construction provide G Master image quality with smooth control and professional reliability.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-wide 12–24mm constant F2.8 zoom lens\u003c\/li\u003e\n\u003cli\u003eUltra-wide 12mm angle of view\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eG Master resolution throughout the image area\u003c\/li\u003e\n\u003cli\u003eThree XA (extreme aspherical) elements\u003c\/li\u003e\n\u003cli\u003eLargest XA element in any α lens\u003c\/li\u003e\n\u003cli\u003eOne additional aspherical element\u003c\/li\u003e\n\u003cli\u003eTwo Super ED and three ED glass elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for reduced flare and ghosting\u003c\/li\u003e\n\u003cli\u003eFour XD Linear Motors for fast, precise autofocus\u003c\/li\u003e\n\u003cli\u003eReliable subject tracking\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight zoom design\u003c\/li\u003e\n\u003cli\u003eFocus hold button and focus mode switch\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eBright F2.8 maximum aperture from 12 mm to 24 mm\u003c\/h3\u003e\n\u003cp\u003eThe 12–24mm focal length range provides an ultra-wide 12mm angle of view for dynamic perspectives that can emphasise distance and create expansive visual imagery. The constant F2.8 maximum aperture provides consistent brightness throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_12mm_feature1.webp?v=1787649034\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eInnovative optics with the largest XA element in any α lens\u003c\/h3\u003e\n\u003cp\u003eThree XA (extreme aspherical) elements, including the largest ever made, work with one aspherical element to deliver stunning G Master resolution throughout the image area. Two Super ED and three ED glass elements help suppress chromatic aberration, while Nano AR Coating II minimises flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_feature1.webp?v=1787649035\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eConstant F2.8 brightness\u003c\/h3\u003e\n\u003cp\u003eThe constant F2.8 maximum aperture makes the 12–24mm zoom suitable for night scenes, starry skies and other low-light subjects. It allows shooting at low sensitivities without requiring extremely slow shutter speeds.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_feature1.webp?v=1787649034\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eUltra-wide angles and large aperture in a small, lightweight zoom\u003c\/h3\u003e\n\u003cp\u003eThe advanced optical and mechanical design combines four aspherical elements, including three XA elements, with Sony XD Linear Motors in a compact and lightweight constant F2.8 zoom. The lens is suited to landscapes, night scenes, architecture and wide-angle sports photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/05_feature1.webp?v=1787649034\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eXD Linear Motors for fast, accurate AF and reliable tracking\u003c\/h3\u003e\n\u003cp\u003eFour XD Linear Motors, with two motors assigned to each focus group, provide fast and precise autofocus and reliable tracking. New control algorithms maximise response while maintaining synchronisation between the focus groups. Operation is also quiet with minimal vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/04_feature1.webp?v=1787649033\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eControl and reliability for professional applications\u003c\/h3\u003e\n\u003cp\u003eThe lens features a focus hold button, focus mode switch, zoom ring and focus ring for smooth operation. Alternative functions can be assigned to the focus hold button through compatible camera body menu settings. A fluorine front element coating and dust- and moisture-resistant design provide reliability in challenging environments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/06_feature1.webp?v=1787649033\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082852347991,"sku":"SEL1224GM","price":260890.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_b40c62a1-1c02-4915-b6da-566b8f79efd0.jpg?v=1673663103"},{"product_id":"sony-fe-50mm-f1-2-gm-sel50f12gm-lens","title":"Sony FE 50mm F1.2 GM SEL50F12GM Lens","description":"\u003ch1\u003eSony FE 50mm F1.2 GM (SEL50F12GM) E-Mount Full-Frame Standard G Master Lens\u003c\/h1\u003e\n\u003cp\u003eThe Sony FE 50mm F1.2 GM combines compact, lightweight design with extraordinary resolution, contrast and G Master bokeh.\u003cbr\u003eWith a maximum F1.2 aperture, fast autofocus and professional controls, it offers creative flexibility for dedicated creators\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCompact and lightweight FE 50mm F1.2 GM design\u003c\/li\u003e\n\u003cli\u003eExtraordinary resolution and contrast from center to edges\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for reduced flare and ghosting\u003c\/li\u003e\n\u003cli\u003eSmooth G Master bokeh with an 11-blade circular aperture\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet autofocus and tracking\u003c\/li\u003e\n\u003cli\u003eFour XD Linear Motors for high-thrust focusing\u003c\/li\u003e\n\u003cli\u003eProfessional mobility with a 778g design\u003c\/li\u003e\n\u003cli\u003eProfessional focus and aperture controls\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistance with fluorine front element coating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eG Master resolution without compromise\u003c\/h3\u003e\n\u003cp\u003eThe compact, lightweight FE 50mm F1.2 GM combines XA elements and advanced technologies to achieve extraordinary resolution and contrast from the image center to the edges. Nano AR Coating II subdues flare and ghosting, while the floating focus mechanism helps maintain optimum sharpness at any focusing distance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature-1.webp?v=1787642283\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSmooth, refined G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eXA elements and carefully controlled spherical aberration contribute to smooth G Master bokeh, helping portraits and other subjects stand out with the shallow depth of field available at the F1.2 aperture. The 11-blade circular aperture mechanism contributes to beautifully circular bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature-2.webp?v=1787642281\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise, quiet AF and tracking\u003c\/h3\u003e\n\u003cp\u003eFast and accurate focusing is supported even with the extremely shallow depth of field of a 50mm F1.2 lens. Four XD Linear Motors provide high thrust to position the focus groups for fast, accurate autofocus, while Sony E-mount lens technology supports performance for stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature-3.webp?v=1787642281\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional mobility\u003c\/h3\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM measures 87 mm in diameter and 108 mm in length, while weighing 778 grams. Its compact design complements high-performance E-mount bodies, providing mobility and handling for serious shooters.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature-4.webp?v=1787642282\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eTwo focus hold buttons, a focus mode switch, focus ring and aperture ring with switchable click stops support smooth operation. Linear Response MF provides a linear manual focus response, while dust and moisture resistance and a fluorine front element coating enhance reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-5_D-1.webp?v=1787641907\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082855133271,"sku":"SEL50F12GM","price":197490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_63e30a0a-8f74-4151-a67d-8d9f218caf43.jpg?v=1673663384"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii-sel2470gm2-lens","title":"Sony FE 24-70mm F2.8 GM II SEL2470GM2 Lens","description":"\u003ch1\u003eSony FE 24–70mm F2.8 GM II (SEL2470GM2) Full-Frame Standard Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 24–70mm F2.8 GM II combines high-resolution imaging, stunning G Master bokeh and fast autofocus in a compact, lightweight design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWeighing just 695 grams, it provides versatile performance for stills and movies with advanced optical and professional control features.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24–70mm standard zoom range\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eHigh resolution even at F2.8\u003c\/li\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements\u003c\/li\u003e\n\u003cli\u003eTwo ED glass elements\u003c\/li\u003e\n\u003cli\u003eTwo Super ED glass elements\u003c\/li\u003e\n\u003cli\u003eFloating focus mechanism\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli\u003eStunning G Master bokeh\u003c\/li\u003e\n\u003cli\u003eNew 11-blade aperture unit\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 0.21m at 24mm\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 0.30m at 70mm\u003c\/li\u003e\n\u003cli\u003eMaximum magnification of 0.32x\u003c\/li\u003e\n\u003cli\u003eSmallest and lightest F2.8 24–70mm zoom in its class\u003c\/li\u003e\n\u003cli\u003eLightweight 695g design\u003c\/li\u003e\n\u003cli\u003eFour XD Linear Motors\u003c\/li\u003e\n\u003cli\u003eApproximately 2x better tracking performance while zooming\u003c\/li\u003e\n\u003cli\u003eContinuous shooting up to 30fps with compatible body\u003c\/li\u003e\n\u003cli\u003eTwo customisable focus hold buttons\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine coating on the front element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eHigh resolution rivals the best primes\u003c\/h3\u003e\n\u003cp\u003eExcellent contrast at high spatial frequencies provides superb resolution even at F2.8. Two high-precision XA elements, two ED elements, two Super ED elements and a floating focus mechanism help control chromatic aberration, astigmatism, distortion and coma throughout the zoom and aperture range. Nano AR Coating II suppresses flare and ghosting for clear imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-1_D.webp?v=1787650695\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStunning G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eThe constant F2.8 aperture provides exquisite bokeh throughout the zoom range, supported by advanced optical design and a new 11-blade aperture unit. Precise spherical aberration control and XA elements with 0.01-micron precision help produce smooth bokeh while suppressing onion-ring effects.\u003c\/p\u003e\n\u003cp\u003eThe minimum focusing distance is 0.21m at 24mm and 0.30m at 70mm, with a maximum magnification of 0.32x.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-2_D.webp?v=1787650694\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe most compact, lightweight, and versatile in its class\u003c\/h3\u003e\n\u003cp\u003eThe FE 24–70mm F2.8 GM II weighs just 695 grams, making it 191 grams lighter than the previous model. Its length is reduced by 16mm and its overall volume is reduced by approximately 18%, providing enhanced portability and mobility for professional and enthusiast still or movie shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-3_D.webp?v=1787650694\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise AF and excellent response\u003c\/h3\u003e\n\u003cp\u003eFour XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control provide high AF precision and approximately 2x better tracking performance while zooming compared with the previous model. With a compatible camera body, continuous shooting up to 30fps is supported.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-4_D.webp?v=1787650694\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExcellent control and reliability in any environment\u003c\/h3\u003e\n\u003cp\u003eThe updated dust- and moisture-resistant design provides reliability for outdoor shooting, while the fluorine coating helps keep the front element clean. The supplied lens hood features an opening for convenient operation of optional circular polarizing and variable ND filters. Two customisable focus hold buttons provide convenient control in different shooting orientations.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-5_D.webp?v=1787650694\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082856018007,"sku":"SEL2470GM2\/Q SYX","price":178890.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_405b681a-f924-466b-808d-ede662b3534d.jpg?v=1673663610"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii-sel70200gm2-lens","title":"Sony FE 70-200mm F2.8 GM OSS II SEL70200GM2","description":"\u003ch1\u003eSony FE 70-200mm F2.8 GM OSS II (SEL70200GM2) E-Mount Full-Frame Telephoto Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 70-200mm F2.8 GM OSS II combines stunning resolution, exquisite G Master bokeh and significantly evolved autofocus performance.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAs the world's lightest large-aperture G Master telephoto zoom lens, it delivers advanced handling and the performance of modern still and movie camera bodies.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWorld's lightest F2.8 70–200mm G Master telephoto zoom\u003c\/li\u003e\n\u003cli\u003eStunning resolution throughout the zoom range\u003c\/li\u003e\n\u003cli\u003eExquisite G Master bokeh with an 11-blade aperture\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for reduced flare and ghosting\u003c\/li\u003e\n\u003cli\u003eFour XD Linear Motors for fast, precise AF\u003c\/li\u003e\n\u003cli\u003eAF speed up to 4x faster than the previous model\u003c\/li\u003e\n\u003cli\u003eApproximately 30% improved tracking while zooming\u003c\/li\u003e\n\u003cli\u003eLightweight 1,045 g design\u003c\/li\u003e\n\u003cli\u003eMODE 1, MODE 2 and MODE 3 optical image stabilisation\u003c\/li\u003e\n\u003cli\u003eFull-time DMF, Linear Response MF and focus-range limiter\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design with fluorine-coated front element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eUnprecedented image quality\u003c\/h3\u003e\n\u003cp\u003eThe FE 70-200mm F2.8 GM OSS II delivers superb image quality throughout the zoom range and at all focusing distances. Two aspherical elements, including one XA type, provide high resolution, while two ED, two Super ED and one ED aspherical element minimise chromatic aberration. Nano AR Coating II suppresses flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_feature_forest_landscape.webp?v=1787653583\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExquisite G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eAdvanced optical design, the F2.8 aperture and a new 11-blade aperture unit create beautiful G Master bokeh. An XA element with 0.01-micron surface precision suppresses onion-ring bokeh, while the new aperture unit helps produce natural circular bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_feature_right_eye.webp?v=1787653583\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise AF supports creative shooting\u003c\/h3\u003e\n\u003cp\u003eFour XD Linear Motors provide high thrust efficiency and boost AF speed by up to 4x compared to the previous model. Tracking while zooming is improved by approximately 30% compared to the previous model, helping capture approaching subjects more reliably.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_feature.webp?v=1787653583\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe lightest in its class\u003c\/h3\u003e\n\u003cp\u003eWeighing just 1,045 g, the FE 70-200mm F2.8 GM OSS II is the world's lightest F2.8 70–200mm zoom. XD Linear Motors and magnesium alloy barrel components contribute to the reduced weight, while advanced design and constant barrel length support easy, agile handling.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/04_feature.webp?v=1787653582\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eFull-time DMF, Linear Response MF and a focus-range limiter provide flexible focus control. An aperture ring with switchable clicks and an iris lock offer additional exposure control. MODE 1, MODE 2 and MODE 3 optical image stabilisation support sharp images, while the dust- and moisture-resistant design and fluorine-coated front element enhance reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/05_feature.webp?v=1787653583\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082856083543,"sku":"SEL70200GM2","price":217490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_efa0d65b-1178-4bd5-8eec-9fe9f0fca3ca.jpg?v=1673663914"},{"product_id":"sony-fe-14mm-f1-8-gm-ultra-wide-angle-lens","title":"Sony FE 14mm F1.8 GM Ultra-Wide Lens (SEL14F18GM)","description":"\u003ch1\u003eSony FE 14mm F1.8 GM Full-Frame Ultra-Wide-Angle Prime Lens\u003c\/h1\u003e\n\u003cp\u003eThe Sony FE 14mm F1.8 GM is an ultra-wide-angle prime lens designed with G Master quality in a remarkably compact body. It delivers high resolution, smooth bokeh, fast and precise autofocus, and creative wide-angle perspectives.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003eProduct Highlights\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eG Master quality with an ultra-wide 14mm focal length\u003c\/li\u003e\n\u003cli\u003eLarge F1.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eOutstanding corner-to-corner resolution\u003c\/li\u003e\n\u003cli\u003eTwo XA elements, one Super ED and two ED glass elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II to minimise flare and ghosting\u003c\/li\u003e\n\u003cli\u003eCompact design weighing just 460 grams\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet autofocus\u003c\/li\u003e\n\u003cli\u003eTwo XD Linear Motors\u003c\/li\u003e\n\u003cli\u003eSmooth bokeh with nine-blade circular aperture\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance of 0.25 m\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front and rear elements\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003eFeatures\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eSpectacular image-wide resolution all the way to F1.8\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in a design that meets stringent G Master standards achieve outstanding corner-to-corner resolution all the way up to the lens’s maximum F1.8 aperture. One Super ED (Extra-low Dispersion) and two ED glass elements thoroughly suppress colour bleeding for outstanding image-wide sharpness and clarity, while Sony’s Nano AR Coating II effectively minimises flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-1.webp?v=1787640986\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eLarge-aperture ultra-wide perspectives in an incredibly compact lens\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003ePrecision aspherical elements including two ultra-precise XA elements in an innovative G Master optical design work with two of Sony's state-of-the-art XD Linear Motors to realise extraordinary overall performance in a remarkably compact lens that weighs just 460 grams. This is one ultra-wide large-aperture lens you carry around anywhere, reshaping the world with creative new perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-2.webp?v=1787640984\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eResolution and compact convenience for impressive night skies\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eAdding to the versatility provided by its large aperture and ultra-wide angle of view, advanced optics with a high-curvature XA front element minimise sagittal flare when shooting starry skies and other night scenes. The large F1.8 maximum aperture allows low-light shooting without having to use extremely slow shutter speeds, while compact dimensions let you shoot anywhere with ease.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-3.webp?v=1787640984\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eExquisitely smooth bokeh in ultra-wide views\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eWith precise XA elements, a nine-blade circular-aperture mechanism, and optimally managed aberration, this unique ultra-wide lens is capable of creating exquisite background bokeh without undesirable onion-ring artefacts. Minimum focus distance is just 0.25 m, so you can move right in to combine dynamic close-ups with beautiful bokeh in expansive backgrounds.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-4.webp?v=1787640985\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eFast, precise, quiet AF supports stills and movies\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors provide the thrust efficiency required to accurately position the lens's focus groups, achieving fast, precise, quiet AF performance that maximises the speed potential of E-mount bodies. Quiet, low-vibration AF is an unprecedented advantage for shooting movies with ultra-wide angles, while mobility and fast response give creators the freedom to work effectively with any subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-5.webp?v=1787640984\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eOutstanding reliability for any application\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eIn addition to a fluorine coating on the front element that repels water, oil, and other contaminants, the rear element is also fluorine coated to keep that surface clean when changing the rear filter. A dust and moisture resistant design maximises reliability when using this large-aperture ultra-wide-angle lens in challenging outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-6.webp?v=1787640985\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cspan role=\"text\"\u003eAdvantages of Sony’s lenses for video shooting\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eLearn the four unique advantages of using Sony's E-mount lens for video shooting. The combination of Sony's lenses and cameras will enhance your video creation experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d-feature1-7.webp?v=1787640984\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082856378455,"sku":"SEL14F18GM","price":137990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_db32022c-ac77-4a64-9aff-38daef5b7d60.jpg?v=1673664097"},{"product_id":"sony-fe-35mm-f1-4-gm-sel35f14gm-lens","title":"Sony FE 35mm F1.4 GM Lens SEL35F14GM","description":"\u003ch1\u003eSony FE 35mm F1.4 GM SEL35F14GM E-Mount Full-Frame Lens\u003c\/h1\u003e\n\u003cp\u003eSony FE 35mm F1.4 GM is a compact full-frame E-mount wide-angle prime lens with G Master resolution and bokeh. It combines a large F1.4 aperture with fast, precise autofocus, professional control and reliable handling. Its lightweight design makes it suitable for a wide range of shooting conditions.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eG Master resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eLarge F1.4 aperture\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight 35mm prime lens\u003c\/li\u003e\n\u003cli\u003eTwo XA elements for high contrast and resolution\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for image clarity\u003c\/li\u003e\n\u003cli\u003e11-blade aperture for smooth bokeh\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet autofocus\u003c\/li\u003e\n\u003cli\u003eTwo XD Linear Motors for AF and tracking\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 27 cm\u003c\/li\u003e\n\u003cli\u003eMaximum magnification of 0.23x\u003c\/li\u003e\n\u003cli\u003eProfessional control and reliability\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eAmazing resolution in a compact 35-mm prime for any situation\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in a G Master design deliver stunning contrast and resolution in a compact lens. An ED glass element helps suppress chromatic aberration, while Sony's Nano AR Coating II maintains image clarity in different lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-1_D-1.webp?v=1787641907\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLightweight and compact for excellent mobility and handling\u003c\/h3\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM combines two precision XA elements with G Master quality in a compact design weighing 524g. Its lightweight construction provides excellent mobility and handling across a wide range of environments and shooting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-2_D-1.webp?v=1787641906\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRefined G Master bokeh and broad versatility\u003c\/h3\u003e\n\u003cp\u003eXA elements suppress onion ring bokeh, while the 11-blade aperture mechanism creates an almost circular aperture when the lens is wide open. Spherical aberration control contributes to smooth bokeh at F1.4. The lens offers a minimum focusing distance of 27 cm and maximum magnification of 0.23x.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-3_D-1.webp?v=1787641906\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eXD Linear Motors ensure fast, precise, quiet AF and tracking\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors provide high thrust efficiency for fast, precise and quiet autofocus and tracking. Control algorithms help minimise vibration and noise, while Linear Response MF provides direct, linear manual focus response.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-4_D-1.webp?v=1787641906\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eA focus hold button, focus ring and other controls support smooth operation. The focus hold button can be assigned to different functions through the camera body menu. A fluorine front element coating and dust- and moisture-resistant design provide reliability in challenging environments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Feature1-5_D-1.webp?v=1787641907\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40082857197655,"sku":"SEL35F14GM","price":140490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/01_20aaa6c8-5291-4556-9f4d-eb151468dd82.jpg?v=1673664442"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii-sel1635gm2-lens","title":"Sony FE 16-35mm F2.8 GM II SEL1635GM2 Lens","description":"\u003ch1\u003eSony FE 16–35mm F2.8 GM II (SEL1635GM2) Full-Frame Wide-Angle Zoom Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 16–35mm F2.8 GM II delivers exceptional resolution, beautiful bokeh and dynamic wide-angle perspectives across its versatile zoom range.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith fast, precise AF, professional controls and a compact 547g design, it is built for both stills and movies.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e16–35mm F2.8 G Master wide-angle zoom lens\u003c\/li\u003e\n\u003cli\u003eHigh resolution throughout the image area\u003c\/li\u003e\n\u003cli\u003eGorgeous bokeh with an 11-blade aperture\u003c\/li\u003e\n\u003cli\u003eFive aspherical elements including three XA elements\u003c\/li\u003e\n\u003cli\u003eSuper ED glass for high-quality optical performance\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II to suppress flare and ghosting\u003c\/li\u003e\n\u003cli\u003eFour XD Linear Motors for fast, precise and quiet AF\u003c\/li\u003e\n\u003cli\u003eFloating focus mechanism\u003c\/li\u003e\n\u003cli\u003eUp to approximately 2x higher AF speed\u003c\/li\u003e\n\u003cli\u003eContinuous shooting up to 30fps with Sony α1\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 0.22m\u003c\/li\u003e\n\u003cli\u003eMaximum magnification of 0.32x\u003c\/li\u003e\n\u003cli\u003eReduced focus breathing and focus shift for movies\u003c\/li\u003e\n\u003cli\u003eSmallest and lightest F2.8 16–35mm zoom in its class\u003c\/li\u003e\n\u003cli\u003eLightweight 547g design\u003c\/li\u003e\n\u003cli\u003eCompact 111.5mm length\u003c\/li\u003e\n\u003cli\u003eProfessional aperture and focus controls\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eBreathtaking G Master resolution\u003c\/h3\u003e\n\u003cp\u003eHigh spatial resolution provides detailed rendering from the centre to the image edges throughout the 16–35mm zoom range, even when shooting wide open. Five aspherical elements, including three XA elements, help control aberrations while delivering an outstanding combination of high resolution and beautiful bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_01-2.webp?v=1787649761\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtraordinary resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eThe large F2.8 maximum aperture, advanced optical design and 11-blade aperture unit produce smooth, beautiful bokeh. The lens also provides a minimum focusing distance of 0.22m throughout the zoom range and maximum magnification of 0.32x for close-up shooting and dynamic perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_02.webp?v=1787649761\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRefined for outstanding movie imagery\u003c\/h3\u003e\n\u003cp\u003eReduced focus breathing, focus shift and axis shift during zooming contribute to smooth movie imagery. XD Linear Motors and the advanced aperture unit help reduce noise and vibration, while the stable centre of gravity supports agile handheld operation and gimbal shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_03.webp?v=1787649760\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAF that is smooth, precise, quiet and lightning-fast\u003c\/h3\u003e\n\u003cp\u003eThe floating focus mechanism uses four XD Linear Motors and precise lens control for up to approximately 2x higher AF speed. With compatible Sony α-series bodies, the lens supports continuous shooting up to 30fps and provides reliable focus acquisition and smooth subject tracking for stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_04.webp?v=1787649761\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe world's smallest and lightest in its class\u003c\/h3\u003e\n\u003cp\u003eThe FE 16–35mm F2.8 GM II combines advanced XA elements and Super ED glass with lightweight, high-thrust XD Linear Motors. At just 547g and 111.5mm in length, it is designed for high mobility while maintaining extraordinary imaging performance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_05.webp?v=1787649761\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eA click ON\/OFF switch and lock switch provide flexible aperture control, while two focus hold buttons offer convenient operation for horizontal and vertical shooting. Structural sealing, silicone rubber gaskets and a rubber lens-mount ring help provide protection against dust and moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_07.webp?v=1787649761\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":40362125230167,"sku":"SEL1635GM2","price":214490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL1635GM2_Condition_Parameter_1_1024x10242x.png?v=1700645961"},{"product_id":"sony-fe-100-400mm-gm-sel100400gm-lens","title":"Sony FE 100-400mm GM SEL100400GM Lens","description":"\u003ch1\u003eSony FE 100-400mm GM (SEL100400GM) E-Mount Full-Frame Super Telephoto Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 100-400mm GM combines a versatile 100–400mm super telephoto zoom range with extraordinary G Master resolution and fast autofocus.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eDesigned for sports, wildlife and professional applications, it offers mobility, reliability and shooting versatility in one lens.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVersatile 100–400mm super telephoto zoom range\u003c\/li\u003e\n\u003cli\u003eG Master optical performance\u003c\/li\u003e\n\u003cli\u003eExtraordinary resolution throughout the zoom range\u003c\/li\u003e\n\u003cli\u003eFast, precise and tenacious autofocus\u003c\/li\u003e\n\u003cli\u003eDouble linear motor and DDSSM drive systems\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner resolution at any focal length\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design\u003c\/li\u003e\n\u003cli\u003eMagnesium components for improved portability\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance of 0.98 metres\u003c\/li\u003e\n\u003cli\u003eFloating focus mechanism for versatile shooting\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eG Master super-telephoto zoom\u003c\/h3\u003e\n\u003cp\u003eThe 100–400mm zoom range provides versatile super telephoto performance for sports, wildlife and similar subjects, with image quality and autofocus performance designed to support professional working needs.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/45336b113227e772d67ca20f7ec54997.avif?v=1787654219\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, tenacious autofocus\u003c\/h3\u003e\n\u003cp\u003eAn optimal combination of double linear motor and DDSSM drive systems provides quick response, high accuracy and tenacious tracking for capturing dynamic subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1e8f4f2ec23986981a25532202bb4f92.avif?v=1787654219\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh resolution and fast AF at any focal length\u003c\/h3\u003e\n\u003cp\u003ePrecision G Master optics deliver consistently high corner-to-corner resolution at any focusing distance throughout the lens's 100–400mm zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/679609f8fef1aac24f35cb86af2296d4.avif?v=1787654217\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCompact, lightweight and mobile\u003c\/h3\u003e\n\u003cp\u003eInnovative modular exterior construction and magnesium components help reduce weight and size, providing improved portability and mobility for professional shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/445eceab013f0a1905a9f9c1f5b677c8.avif?v=1787654219\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eOutstanding shooting versatility\u003c\/h3\u003e\n\u003cp\u003eThe floating focus mechanism achieves a minimum focus distance of just 0.98 metres, allowing you to track and shoot subjects at different distances with one lens.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/1879af9dd11de4b59c022ed412b419c5.avif?v=1787654218\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42096289480791,"sku":"SEL100400GM","price":197490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/VX9145_A-Mid_1024x10242x.png?v=1762586898"},{"product_id":"sony-fe-50-150mm-f2-gm-sel50150gm-lens","title":"Sony FE 50-150mm F2 GM SEL50150GM","description":"\u003ch1\u003eSony FE 50-150mm F2 GM (SEL50150GM) E-Mount Full-Frame Telephoto Zoom Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 50-150mm F2 GM combines a versatile telephoto zoom range with a bright constant F2 aperture and prime-level resolution.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eIts internal zoom design, fast AF and beautiful bokeh provide creative flexibility for portraits, indoor events, stills and movies.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWorld's first telephoto zoom with 150mm maximum focal length and F2 aperture\u003c\/li\u003e\n\u003cli\u003ePrime-level resolution and outstanding clarity\u003c\/li\u003e\n\u003cli\u003eExquisite bokeh for creative portraits and subject separation\u003c\/li\u003e\n\u003cli\u003eInternal zoom design for excellent balance and handling\u003c\/li\u003e\n\u003cli\u003eCompact 1,340 g design for improved mobility\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet AF with four XD Linear Motors\u003c\/li\u003e\n\u003cli\u003eReliable subject tracking while zooming\u003c\/li\u003e\n\u003cli\u003eReduced focus breathing for refined movie imagery\u003c\/li\u003e\n\u003cli\u003eLinear Response MF for precise manual focusing\u003c\/li\u003e\n\u003cli\u003eProfessional aperture, focus and DMF controls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eResolution you'd expect from a high-quality prime lens\u003c\/h3\u003e\n\u003cp\u003eTwo precision XA elements and an advanced optical design deliver breathtaking resolution at all apertures, including F2. Two Super ED and three ED glass elements minimise chromatic aberration, while Nano AR Coating II suppresses flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/be2bf22e4a9c300cea9365e9b8fb7ae6.avif?v=1787651823\" alt=\"\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eOutstanding mobility and handling in an F2 telephoto zoom\u003c\/h3\u003e\n\u003cp\u003eThe lens weighs just 1,340 g without the tripod base and measures 200 mm in length. Its internal zoom design contributes to excellent balance and handling, while the 50–150mm range allows uninterrupted shooting without frequent lens changes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d25cdc1fac6e0f32a60f078f0c93d4fc.avif?v=1787651831\" alt=\"\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise AF and tracking that stays with the subject\u003c\/h3\u003e\n\u003cp\u003eFour precision XD Linear Motors provide fast, accurate and quiet focusing. Reliable tracking continues even while zooming, with support for the 120fps maximum burst speed of the α9 III.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/50c9f2975a420a3c683bbb36448114d2.avif?v=1787651823\" alt=\"\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced expression and operation for movies\u003c\/h3\u003e\n\u003cp\u003eReduced focus breathing helps create smooth movie imagery with minimal angle-of-view instability. Linear Response MF provides precise manual focusing, while F2 depth of field supports rack focus and zoom effects. The system also operates with minimal noise and vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/f45f8539e6e5ae221ed738f15d435ea6.avif?v=1787651823\" alt=\"\" style=\"margin: 0px;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional control and reliability\u003c\/h3\u003e\n\u003cp\u003eAn aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons and a DMF switch provide flexible control. The removable tripod foot includes 6.35 mm and 9.53 mm screw holes, while the dust- and moisture-resistant design supports reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/6a77e44292c9e8ec8846e94d0c8e29a1.avif?v=1787651824\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42101646098519,"sku":null,"price":330990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL50150GM-Main-image_1024x10242x.png?v=1762767287"},{"product_id":"sony-1-4x-teleconverter-sel14tc","title":"Sony 1.4x Teleconverter SEL14TC E-Mount Full-Frame","description":"\u003ch1\u003eSony 1.4x Teleconverter (SEL14TC) E-Mount Full-Frame\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony 1.4x Teleconverter SEL14TC multiplies the focal length of compatible lenses by 1.4x while retaining full optical quality and operability.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts compact and lightweight design makes it suitable for sports and wildlife photography with only a 1-stop light loss.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e1.4x focal length magnification\u003c\/li\u003e\n\u003cli\u003eFull optical quality and operability retained\u003c\/li\u003e\n\u003cli\u003eOnly 1-stop light loss\u003c\/li\u003e\n\u003cli\u003eSony E-mount\u003c\/li\u003e\n\u003cli\u003e35 mm full-frame format\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design\u003c\/li\u003e\n\u003cli\u003e167 g weight\u003c\/li\u003e\n\u003cli\u003e62.4 x 33.6 mm dimensions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eFull optical quality and operability\u003c\/h3\u003e\n\u003cp\u003eThe SEL14TC retains full optical quality and operability while multiplying the focal length by 1.4x, providing outstanding performance for sports and wildlife photography.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e1.4x focal length multiplication\u003c\/h3\u003e\n\u003cp\u003eThe teleconverter increases the focal length of compatible lenses by 1.4x with only a 1-stop light loss.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eCompact and lightweight design\u003c\/h3\u003e\n\u003cp\u003eWith dimensions of 62.4 x 33.6 mm and a weight of just 167 g, the SEL14TC provides a compact and lightweight setup.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLens Specifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMount: Sony E-mount\u003c\/li\u003e\n\u003cli\u003eFormat: 35 mm full-frame\u003c\/li\u003e\n\u003cli\u003eLens Groups \/ Elements: 5\/6\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003eSize and Weight\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions (D x L): 62.4 x 33.6 mm\u003c\/li\u003e\n\u003cli\u003eWeight: 167 g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42101805088855,"sku":"SEL14TC","price":44390.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/VX9148_A-Mid_1024x10242x.png?v=1762767995"},{"product_id":"sony-fe-28-70mm-f2-gm-sel2870gm-lens","title":"Sony FE 28-70mm F2 GM SEL2870GM Lens","description":"\u003ch1\u003eSony FE 28–70mm F2 GM (SEL2870GM) Full-Frame Standard Zoom G Master Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 28–70mm F2 GM combines a constant F2 aperture with high-resolution optics, gorgeous G Master bokeh and fast autofocus.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts compact and lightweight design provides versatile performance for portraits, stills and movies without compromising image quality.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e28–70mm versatile standard zoom range\u003c\/li\u003e\n\u003cli\u003eConstant F2 maximum aperture\u003c\/li\u003e\n\u003cli\u003eG Master standard zoom design\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner resolution at F2\u003c\/li\u003e\n\u003cli\u003eThree XA (extreme aspherical) elements\u003c\/li\u003e\n\u003cli\u003eOne ED element\u003c\/li\u003e\n\u003cli\u003eThree Super ED elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli\u003eFloating focus mechanism\u003c\/li\u003e\n\u003cli\u003eGorgeous G Master bokeh\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight 918g design\u003c\/li\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors\u003c\/li\u003e\n\u003cli\u003ePrecise and reliable AF tracking\u003c\/li\u003e\n\u003cli\u003eCompatible with 120fps burst capability of the α9 III\u003c\/li\u003e\n\u003cli\u003eReduced focus breathing for movies\u003c\/li\u003e\n\u003cli\u003eSupports high frame rate 4K 120p and FHD 240p recording\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eSharp, refined rendering in a unique constant F2 standard zoom\u003c\/h3\u003e\n\u003cp\u003eThe advanced optical design uses three XA elements to provide high corner-to-corner resolution at F2 throughout the zoom range. One ED and three Super ED elements help reduce chromatic aberration, while Nano AR Coating II suppresses flare and ghosting. The floating focus mechanism improves close-focus resolution, while G Master bokeh enhances dimensionality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/8082083171bb5d67cfb4f0b21dfdc778.avif?v=1787651417\" alt=\"\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA compact, mobile lens packed with superb optics and functionality\u003c\/h3\u003e\n\u003cp\u003eThe compact and lightweight design combines advanced standard zoom functionality with image quality that rivals prime lenses. Measuring 92.9 × 139.8mm and weighing 918g, the lens incorporates advanced optics and XD Linear Motors while maintaining a constant F2 aperture.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/3fda0f4979b0a32682f750029180c3f7.avif?v=1787651418\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePrecise, tenacious AF tracking with instant response\u003c\/h3\u003e\n\u003cp\u003eFour XD (extreme dynamic) Linear Motors and an advanced algorithm precisely control the large F2 focus group. The lens provides reliable focus tracking and instant response for demanding situations such as weddings and sports events. It is fully compatible with the 120fps burst capability of the α9 III, with smooth tracking even while zooming.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/788cf2736a50b31d7bfa8eb3083f9a2e.avif?v=1787651418\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDesigned for refined, expressive movie production\u003c\/h3\u003e\n\u003cp\u003eFocus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be combined with F2 depth of field for natural transitions. The lens supports critical focus for high-frame-rate 4K 120p and FHD 240p recording, while XD Linear Motors and the new aperture unit provide quiet operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/a7fef67d415fdeece6a940c3cd25cd93.avif?v=1787651418\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eOperability and reliability that support professional needs\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF provides intuitive focus control, while adjustable zoom ring torque allows customisation. An aperture ring with click ON\/OFF switch provides hands-on aperture control, and two customisable focus hold buttons offer additional flexibility. Dust and moisture resistance supports reliability in challenging outdoor conditions, while the fluorine-coated front element helps repel contaminants.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/bcd76b2d6707d0d57d8ef4108ea5634d.avif?v=1787651419\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42105498173527,"sku":"SEL2870GM","price":266290.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL2870GM1_1024x10242x.png?v=1762858732"},{"product_id":"sony-fe-24mm-f1-4-gm-sel24f14gm-lens","title":"Sony FE 24mm F1.4 GM SEL24F14GM","description":"\u003ch1\u003eSony FE 24mm F1.4 GM (SEL24F14GM) Full-Frame Wide-Angle Prime Lens\u003c\/h1\u003e\n\u003cp\u003eThe Sony FE 24mm F1.4 GM delivers high-resolution G Master performance with natural bokeh at F1.4. Its compact, lightweight design offers outstanding portability, fast autofocus, professional control and reliable performance for stills and movies.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eG Master performance with high resolution at F1.4\u003c\/li\u003e\n\u003cli\u003eTwo XA elements and three ED glass elements\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design weighing 445 grams\u003c\/li\u003e\n\u003cli\u003eNatural bokeh with an 11-blade circular aperture\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 0.24 m\u003c\/li\u003e\n\u003cli\u003eMaximum magnification of 0.17x\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet autofocus\u003c\/li\u003e\n\u003cli\u003eApproximately three times greater thrust from the DDSSM focus drive system\u003c\/li\u003e\n\u003cli\u003eCustomisable focus hold button and aperture ring\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine front-element coating\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eAdvanced optical technology achieves spectacular resolution even at F1.4\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements in an optical design that meets stringent G Master requirements contribute to consistently high resolution throughout the image area. Three ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. The optical design also minimises sagittal flare for detailed reproduction of point light sources.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4278a63fdc3edc13a92b3dd6a89c0201.avif?v=1787641478\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eState-of-the-art optical design faithfully reproduces point sources\u003c\/h3\u003e\n\u003cp\u003eA new optical design incorporating two precision XA elements suppresses sagittal flare, a common aberration in large-aperture lenses. Sagittal flare can cause an unnatural spreading of point light sources that becomes more pronounced towards the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/271451bc66c1882e0e038a4d273da213.avif?v=1787641478\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eInnovative optical design in a compact, lightweight lens\u003c\/h3\u003e\n\u003cp\u003eA new optical design reduces the overall lens diameter by employing two XA elements, including one for the front element that is normally the largest in a lens. Combined with a newly developed DDSSM (Direct Drive SSM) focus drive system, the lens weighs just 445 grams (15.7 oz). Its reduced size and weight make it an ideal match for compact E-mount bodies, providing outstanding mobility.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/21d7b4f3d21f766b308deb1f02a80c7a.avif?v=1787641477\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBreathtaking G Master bokeh\u003c\/h3\u003e\n\u003cp\u003eAn 11-blade circular aperture enhances soft, natural-looking bokeh achieved through advanced design and precise control of spherical aberration. A minimum focusing distance of 0.24 m (0.79 ft) and maximum magnification of 0.17x provide close-up capability that combines with the lens's wide-angle view for dramatic perspectives and deep, lush bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/40435f88c8731544ae766cded1614ac4.avif?v=1787641477\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise, quiet AF for stills and movies\u003c\/h3\u003e\n\u003cp\u003eA newly designed high-power DDSSM optimised for this lens delivers approximately three times greater thrust than the previous focus drive system. The increased power provides faster, more precise and quieter autofocus drive capability for stills and movies.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/d7743bd691445760b599bc61608f3716.avif?v=1787641477\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional control and dependability for stills and movies\u003c\/h3\u003e\n\u003cp\u003eA customisable focus hold button, aperture ring, aperture click switch, Linear Response MF, dust and moisture resistant design, and fluorine front-element coating provide professional control and reliability for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/96dc699ed310279b9b9c29e54fedb417.avif?v=1787641477\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42105615056983,"sku":"SEL24F14GM","price":115490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/VX9120_A-Mid_1024x10242x.png?v=1762864206"},{"product_id":"sony-fe-100mm-f2-8-macro-gm-oss-sel100m28gm-lens","title":"Sony FE 100mm F2.8 Macro GM OSS SEL100M28GM","description":"\u003ch1\u003eSony FE 100mm F2.8 Macro GM OSS (SEL100M28GM) Full-Frame Macro Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 100mm F2.8 Macro GM OSS combines up to 1.4x magnification with G Master resolution, exquisite bokeh and advanced optical stabilisation.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWith macro-optimised operation, fast autofocus and support for up to 2.8x magnification with an optional teleconverter, it offers detailed macro shooting for stills and movies.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 1.4x magnification\u003c\/li\u003e\n\u003cli\u003eUp to 2.8x magnification with an optional teleconverter\u003c\/li\u003e\n\u003cli\u003e0.26 m minimum focus distance\u003c\/li\u003e\n\u003cli\u003eG Master resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eF2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eTwo XA elements\u003c\/li\u003e\n\u003cli\u003eTwo ED elements\u003c\/li\u003e\n\u003cli\u003e11-blade aperture\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli\u003eOptical image stabilisation optimised for macro shooting\u003c\/li\u003e\n\u003cli\u003eFour XD linear motors\u003c\/li\u003e\n\u003cli\u003eUp to 1.9x faster AF in AF-S mode\u003c\/li\u003e\n\u003cli\u003eSupports 120fps maximum speed of the α9 III\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine coating on the front lens element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/h3\u003e\n\u003cp\u003eThe lens provides up to 1.4x magnification with a 0.26 m minimum focus distance, making it suitable for capturing fine macro details. Teleconverter support enables up to 2.8x magnification while maintaining ample working distance.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/8b55c50250ebed8a4a47dabc6c36c757.avif?v=1787644688\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBreathtaking G Master resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eThe advanced optical design and floating focus minimise aberration variations for high resolution during extreme close-ups. Nano AR Coating II suppresses flare and ghosting, while the F2.8 aperture, two XA elements, two ED elements and 11-blade aperture contribute to G Master bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/6052ecfa87ea637c81bd91c09c563b41.avif?v=1787644687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRefined optical image stabilisation minimises macro shake\u003c\/h3\u003e\n\u003cp\u003eOptical image stabilisation is tuned for macro shooting, with a control system designed to provide improved angle, shift and depth control for handheld macro stabilisation. Compatible α bodies can enhance stabilisation for stills and movies with Active Mode.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/b37925e545c4f9b6cd4e7613b4fc9099.avif?v=1787644687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/h3\u003e\n\u003cp\u003eFour XD linear motors drive the floating focus group for up to 1.9x faster AF over a wide range in AF-S mode. Tracking supports fast-moving macro subjects, while quiet focus drive helps minimise focus noise during video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/c0c5fb27eb464b3de370f727142c3631.avif?v=1787644687\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/h3\u003e\n\u003cp\u003eSilicone gaskets around buttons and switches, a rubber ring seal for the lens mount and other refinements provide a dust- and moisture-resistant design. The fluorine coating on the front element helps repel contaminants and makes them easier to wipe away.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/42d219336f496403cf54910e9a609373.avif?v=1787644687\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42115002662999,"sku":null,"price":128990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL100M28GM-Condition-Parameter-1_1024x10242x.png?v=1763023381"},{"product_id":"sony-fe-16-35mm-f2-8-gm-sel1635gm-lens","title":"Sony FE 16-35mm F2.8 GM SEL1635GM Lens","description":"\u003ch1\u003eSony FE 16–35mm F2.8 GM (SEL1635GM) E-Mount Full-Frame Wide-Angle Zoom Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 16–35mm F2.8 GM combines G Master performance with a versatile wide-angle zoom range and constant F2.8 aperture.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt delivers high corner-to-corner resolution, smooth background bokeh and a compact, lightweight design for active shooting.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003eProduct Highlights\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e16–35mm wide-angle zoom range\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eConstant F2.8 maximum aperture\u003c\/li\u003e\n\u003cli\u003eG Master performance\u003c\/li\u003e\n\u003cli\u003eHigh corner-to-corner resolution\u003c\/li\u003e\n\u003cli\u003eHigh contrast for expansive subjects\u003c\/li\u003e\n\u003cli\u003eGorgeous background bokeh\u003c\/li\u003e\n\u003cli\u003eTwo Sony XA (extreme aspherical) elements\u003c\/li\u003e\n\u003cli\u003eOutstanding resolution and low distortion\u003c\/li\u003e\n\u003cli\u003eSmooth and beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design\u003c\/li\u003e\n\u003cli\u003e680g lens weight\u003c\/li\u003e\n\u003cli\u003eHigh mobility with compact E-mount bodies\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eHigh corner-to-corner resolution\u003c\/h3\u003e\n\u003cp\u003eThe advanced optical design delivers extremely high resolution and contrast from corner to corner, making the lens suitable for landscapes, architecture and other expansive subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/353fa23374eecb39922a0ae7d60139b5.avif?v=1787649383\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eGorgeous background bokeh\u003c\/h3\u003e\n\u003cp\u003eThe F2.8 aperture allows close shooting with sharp subjects and smooth, painterly background bokeh. This combination provides creative flexibility for wide-angle compositions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/f838b0c95ccd1309d1b531d7a3ca866d.avif?v=1787649382\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA perfect balance of resolution and bokeh\u003c\/h3\u003e\n\u003cp\u003eTwo Sony XA (extreme aspherical) elements contribute to outstanding resolution, low distortion and smooth, beautiful bokeh across the lens's shooting range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/333c1fa42703ae7bbf6fdb97750a4b34.avif?v=1787649382\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLight and compact for high mobility\u003c\/h3\u003e\n\u003cp\u003eThe compact and lightweight design makes the 680-gram lens an ideal match for compact E-mount camera bodies, providing a portable and easily manageable setup for active shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/9a5d37476e1e32ba3fb3f82c64c8fb40.avif?v=1787649383\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44182716907607,"sku":"SEL1635GM","price":155490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/04_1024x1024_2x_a3f6d7c2-2c40-49d1-bd9b-f06f733d40d2.jpg?v=1787305788"},{"product_id":"sony-fe-50mm-f1-4-gm-sel50f14gm-lens","title":"Sony FE 50mm F1.4 GM SEL50F14GM","description":"\u003ch1\u003eSony FE 50mm F1.4 GM (SEL50F14GM) Full-Frame Standard Prime Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 50mm F1.4 GM combines extraordinary resolution and beautiful G Master bokeh with a compact, lightweight design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eWith fast, precise AF, smooth manual focusing and professional controls, it delivers creative flexibility for stills and movies.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePremium G Master series standard prime lens\u003c\/li\u003e\n\u003cli\u003eUnrivalled G Master bokeh\u003c\/li\u003e\n\u003cli\u003eStunning images from a lightweight and compact lens\u003c\/li\u003e\n\u003cli\u003eF1.4 maximum aperture\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for outstanding clarity\u003c\/li\u003e\n\u003cli\u003eTwo high-precision XA lens elements\u003c\/li\u003e\n\u003cli\u003eED glass element for suppressing chromatic aberration\u003c\/li\u003e\n\u003cli\u003eHigh-thrust XD linear motors\u003c\/li\u003e\n\u003cli\u003e516 g lightweight design\u003c\/li\u003e\n\u003cli\u003e80.6 mm outer diameter and 96.0 mm length\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet AF and tracking\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003eCustomisable two focus hold buttons\u003c\/li\u003e\n\u003cli\u003eAF\/MF focus mode switch\u003c\/li\u003e\n\u003cli\u003eIris lock switch\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eBreathtaking G Master quality right out to the image edges\u003c\/h3\u003e\n\u003cp\u003eTwo high-precision XA lens elements effectively correct distortion and most types of aberration, while an ED glass element suppresses chromatic aberration. Nano AR Coating II reduces internal reflections that can cause flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_desktop-22.webp?v=1787642743\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eInnovative optics and an F1.4 aperture deliver magnificent bokeh\u003c\/h3\u003e\n\u003cp\u003eThe F1.4 maximum aperture and innovative optical design deliver magnificent bokeh. XA elements help prevent onion-ring bokeh, while optimisation of spherical aberration contributes to smooth background and foreground bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_desktop-18.webp?v=1787642742\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eA lightweight and compact lens with incredible performance\u003c\/h3\u003e\n\u003cp\u003eXA elements, high-thrust XD linear motors and a compact circular aperture unit combine high-resolution performance with a lightweight design. The lens measures 80.6 mm in outer diameter and 96.0 mm in length, while weighing just 516 grams.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_desktop-21.webp?v=1787642741\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/h3\u003e\n\u003cp\u003eHigh-thrust XD linear motors and an advanced control algorithm provide smooth and responsive focusing. Noise and vibration are minimised for quiet AF operation, while subjects can be smoothly captured and tracked during high-frame-rate shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/04_desktop-21.webp?v=1787642742\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eIntuitive operation gets the creator’s vision across\u003c\/h3\u003e\n\u003cp\u003eLinear Response MF provides responsive manual focusing for smooth rack focus during movies. The iris lock switch helps prevent unwanted aperture changes, while two customisable focus hold buttons and an AF\/MF focus mode switch provide additional shooting versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/05_desktop-17.webp?v=1787642742\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44182746431575,"sku":"SEL50F14GM","price":128490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL50F14GM_Condition_Parameter_1_1024x1024_2x_5a760f84-aa90-4a34-95af-c0e1b63270f5.jpg?v=1787306746"},{"product_id":"sony-fe-85mm-f1-4-gm-sel85f14gm-lens","title":"Sony FE 85mm F1.4 GM SEL85F14GM","description":"\u003ch1\u003eSony FE 85mm F1.4 GM (SEL85F14GM) Full-Frame Mid-Range Telephoto Prime Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 85mm F1.4 GM is a full-frame portrait lens designed to deliver outstanding sharpness and magnificent bokeh.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eWith an F1.4 aperture, XA element, three ED glass elements and precise autofocus, it combines detailed imaging with professional lens control.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e85mm F1.4 G Master portrait lens\u003c\/li\u003e\n\u003cli\u003eOutstanding sharpness and magnificent bokeh\u003c\/li\u003e\n\u003cli\u003eF1.4 maximum aperture\u003c\/li\u003e\n\u003cli\u003eXA element with 0.01-micron surface precision\u003c\/li\u003e\n\u003cli\u003eThree ED glass elements\u003c\/li\u003e\n\u003cli\u003eSuppresses chromatic aberration and artificial colouration\u003c\/li\u003e\n\u003cli\u003eTwo position sensors for autofocus accuracy\u003c\/li\u003e\n\u003cli\u003eSSM (Super Sonic wave Motor) autofocus drive system\u003c\/li\u003e\n\u003cli\u003eFocus mode switch\u003c\/li\u003e\n\u003cli\u003eFocus hold button\u003c\/li\u003e\n\u003cli\u003eAperture ring with switchable click stops\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eA new dimension of portrait performance\u003c\/h3\u003e\n\u003cp\u003eThe 85mm F1.4 lens is designed to deliver magnificent imaging performance throughout the frame, including at its widest F1.4 aperture setting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4e93d537c1299b5e049e54aaf1b8dc8f.avif?v=1787643313\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtraordinary detail and bokeh in one lens\u003c\/h3\u003e\n\u003cp\u003eAn XA (extreme aspherical) element with 0.01-micron surface precision contributes to high resolution and stunning bokeh, providing new expressive potential for portrait photography.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/fd88209a0263827c5fa75bd6dd2918c6.avif?v=1787643312\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eNatural images without spurious colour\u003c\/h3\u003e\n\u003cp\u003eThree ED glass elements support the lens’s resolving power by suppressing chromatic aberration and minimising artificial colouration throughout its aperture range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/171c9b27100016510b0369337eb1b8d7.avif?v=1787643312\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSublime 2-sensor autofocus accuracy\u003c\/h3\u003e\n\u003cp\u003eTwo position sensors enhance the accuracy of the SSM (Super Sonic wave Motor) autofocus drive system, supporting the lens’s high-resolution imaging capability.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/99d141870680454310499c105b90decb.avif?v=1787643314\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eProfessional lens control features\u003c\/h3\u003e\n\u003cp\u003eA focus mode switch, focus hold button and aperture ring with switchable click stops provide professional control for a wide range of shooting situations\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/f334e706fb97069c197039c344141534.avif?v=1787643312\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44182747447383,"sku":"SEL85F14GM\/Q SYX","price":108490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/VX9139_B_New-Mid_1024x1024_2x_90e2ef20-3df0-46e8-9392-fd738f848d3e.jpg?v=1787307270"},{"product_id":"sony-fe-85mm-f1-4-gm-ii-sel85f14gm2-lens","title":"Sony FE 85mm F1.4 GM II SEL85F14GM2","description":"\u003ch1\u003eSony FE 85mm F1.4 GM II (SEL85F14GM2) Full-Frame Portrait Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 85mm F1.4 GM II combines superb resolution and gorgeous G Master bokeh with a remarkably compact and lightweight design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eWith fast, precise autofocus, professional controls and an F1.4 maximum aperture, it offers creative freedom for portrait photography and filmmaking.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLarge F1.4 maximum aperture\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture unit for exquisite bokeh\u003c\/li\u003e\n\u003cli\u003eTwo XA elements for superb resolution\u003c\/li\u003e\n\u003cli\u003eTwo ED glass elements for minimising chromatic aberration\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II for suppressing flare and ghosting\u003c\/li\u003e\n\u003cli\u003eFast, precise and quiet autofocus\u003c\/li\u003e\n\u003cli\u003eTwo XD linear motors\u003c\/li\u003e\n\u003cli\u003eAF speeds up to 3x faster than the previous model\u003c\/li\u003e\n\u003cli\u003eMoving subject tracking improved by up to 7x\u003c\/li\u003e\n\u003cli\u003eSupports 120fps capability of the α9 III\u003c\/li\u003e\n\u003cli\u003e642 g lightweight design\u003c\/li\u003e\n\u003cli\u003e84.7 x 107.3 mm compact design\u003c\/li\u003e\n\u003cli\u003eTwo customisable focus hold buttons\u003c\/li\u003e\n\u003cli\u003eAF\/MF switch\u003c\/li\u003e\n\u003cli\u003eIndependent aperture ring\u003c\/li\u003e\n\u003cli\u003eLinear Response MF\u003c\/li\u003e\n\u003cli\u003e77 mm threaded filter support\u003c\/li\u003e\n\u003cli\u003eDust and moisture resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine coating on front element\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eNext-level G Master performance: even sharper with gorgeous bokeh\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eTwo XA (extreme aspherical) elements achieve superb resolution to the image edges, while two ED (extra-low dispersion) glass elements minimise chromatic aberration. Nano AR Coating II suppresses flare and ghosting, while the minimum focus distance is 0.85 m in AF and 0.8 m in MF.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/faf5f49717bfadd158404e6e23191ed7.avif?v=1787643775\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eStunning G Master bokeh with smoother transitions\u003c\/h3\u003e\n\u003cp\u003eThe optical design controls chromatic aberration for more natural bokeh. An 11-blade circular aperture and precisely controlled spherical aberration work with XA elements to minimise onion-ring bokeh, creating smooth transitions from sharp focus to deep bokeh at F1.4.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/24c115dabb15cb6231cc8c7e04b66d66.avif?v=1787643776\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe full AF speed and precision of advanced α-series bodies realised\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) linear motors and high-speed control provide AF speeds up to 3x faster than the previous model. Moving subject tracking is improved by as much as 7x, while the lens supports the 120fps capability of the α9 III.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/b5316e9e772c6c3dde46b10d65560f53.avif?v=1787643776\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e20% less mass with no image quality compromise\u003c\/h3\u003e\n\u003cp\u003eXA elements, refined optics, XD linear motors and a compact circular aperture unit provide large-aperture performance in a compact body measuring 84.7 x 107.3 mm and weighing 642 g. The lens offers about 13% less volume and 20% less mass than the previous model.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ca746693ff6954397dd6ef52612cb4a3.avif?v=1787643776\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eTop-class control and reliability for professional applications\u003c\/h3\u003e\n\u003cp\u003eTwo customisable focus hold buttons and an AF\/MF switch provide flexible operation. An independent aperture ring and Linear Response MF offer intuitive control, while 77 mm threaded filters, dust and moisture resistance, and a fluorine-coated front element support professional use.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2170d1507abd4ed02388e4a228536e14.avif?v=1787643776\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44190785437783,"sku":null,"price":161490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL85F14GM2-all-creative-1_1024x1024_2x_fd86ef5d-fd49-4f25-8f5a-77712342cef8.jpg?v=1787643912"},{"product_id":"sony-fe-300mm-f2-8-gm-oss-sel300f28gm-lens","title":"Sony FE 300mm F2.8 GM OSS SEL300F28GM","description":"\u003ch1\u003eSony FE 300mm F2.8 GM OSS (SEL300F28GM) Full-Frame Telephoto Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 300mm F2.8 GM OSS combines outstanding G Master optical performance with astonishingly fast and precise autofocus in a lightweight, well-balanced design.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003eWeighing just 1,470 grams excluding the tripod mount, it offers smooth handling for sports, wildlife and other dynamic shooting situations.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e300mm F2.8 G Master telephoto prime lens\u003c\/li\u003e\n\u003cli\u003eFull-frame large-aperture lens\u003c\/li\u003e\n\u003cli\u003e1,470 g weight excluding tripod mount\u003c\/li\u003e\n\u003cli\u003eBreathtaking G Master resolution\u003c\/li\u003e\n\u003cli\u003eThree Super ED glass elements\u003c\/li\u003e\n\u003cli\u003eOne ED glass element\u003c\/li\u003e\n\u003cli\u003eBeautiful creamy bokeh\u003c\/li\u003e\n\u003cli\u003e11-blade circular aperture\u003c\/li\u003e\n\u003cli\u003eTwo XD Linear Motors\u003c\/li\u003e\n\u003cli\u003eFast, precise autofocus and tracking\u003c\/li\u003e\n\u003cli\u003eOptimised weight distribution and balance\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eDurable magnesium alloy internal components\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eBreathtaking G Master resolution\u003c\/h3\u003e\n\u003cp\u003eThe advanced optical design uses three Super ED glass elements and one ED glass element to effectively suppress axial and lateral chromatic aberration. Outstanding resolution and contrast are maintained to the image edges, supporting flexible cropping and editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_01-3.webp?v=1787645838\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful bokeh brings subjects to the fore\u003c\/h3\u003e\n\u003cp\u003eThe large F2.8 aperture provides a narrow depth of field with gorgeous, creamy bokeh that helps subjects stand out from the background. Super ED and ED elements suppress colour bleeding, while individual lens calibration optimises bokeh quality. An 11-blade circular aperture contributes to smooth ball bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_02-1.webp?v=1787645837\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise AF brings out the full potential of advanced bodies\u003c\/h3\u003e\n\u003cp\u003eTwo XD (extreme dynamic) Linear Motors with high thrust efficiency and an advanced control algorithm provide fast autofocus response. AF tracking speed and precision are maintained during continuous bursts, making the lens suitable for dynamic sports and wildlife subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_03-1.webp?v=1787645837\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe lightest at 1,470 grams and ideally balanced\u003c\/h3\u003e\n\u003cp\u003eThe optical design uses Super ED glass elements with fewer elements positioned near the front, helping prevent weight from being concentrated at the front of the lens. The balanced design reduces moment of inertia for precise, agile lens movement and panning.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_04-1.webp?v=1787645837\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDust and moisture resistance plus high durability\u003c\/h3\u003e\n\u003cp\u003eThe dust- and moisture-resistant design provides additional reliability for outdoor shooting in challenging conditions. Durable magnesium alloy internal components and other refinements help maximise durability while reducing weight.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/pc_medium_05-1.webp?v=1787645837\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44190804443223,"sku":"SEL300F28GM","price":521490.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/SEL300F28GMallcreative1_1024x1024_2x_a1141750-2d21-4a6a-b414-508b572dca4b.jpg?v=1787645988"},{"product_id":"sony-fe-100-400mm-f4-5-gm-oss-sel100400mcqsyx-lens","title":"Sony FE 100-400mm F4.5 GM OSS SEL100400MCQSYX","description":"\u003ch1\u003eSony FE 100-400mm F4.5 GM OSS (SEL100400MCQSYX) E-Mount Full-Frame Super Telephoto Zoom Lens\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Sony FE 100–400mm F4.5 GM OSS combines G Master resolution and bokeh with fast, precise autofocus and a constant F4.5 aperture.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIts lightweight inner-zoom design, optical stabilisation and professional controls support wildlife, birds, sports and photojournalism.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eConstant F4.5 aperture throughout the 100–400mm zoom range\u003c\/li\u003e\n\u003cli\u003eOutstanding G Master resolution and bokeh\u003c\/li\u003e\n\u003cli\u003eExtendable to 800mm with an optional teleconverter\u003c\/li\u003e\n\u003cli\u003eED XA, XA, Super ED and ED elements\u003c\/li\u003e\n\u003cli\u003eFour XD Linear Motors for fast, precise AF\u003c\/li\u003e\n\u003cli\u003eUp to 3x faster AF\u003c\/li\u003e\n\u003cli\u003eUp to 50% improved tracking performance\u003c\/li\u003e\n\u003cli\u003e120fps AF tracking with the α9 III body\u003c\/li\u003e\n\u003cli\u003eLightweight 1,840 g design\u003c\/li\u003e\n\u003cli\u003eInner zoom for improved handling and manoeuvrability\u003c\/li\u003e\n\u003cli\u003eAdvanced optical stabilisation\u003c\/li\u003e\n\u003cli\u003eProfessional function ring and zoom controls\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eOutstanding G Master™ resolution and bokeh from 100 to 400 mm\u003c\/h3\u003e\n\u003cp\u003eThe lens delivers superb quality throughout its 100–400mm range and can be extended to 800mm with an optional teleconverter. ED XA, XA, Super ED and ED elements optimise chromatic and spherical aberration for high resolution, while the ED XA and XA elements contribute to exquisite G Master bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/3a3fdb962053d712ff1cbc6b15863db6.avif?v=1787654778\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast, precise AF effortlessly tracks active subjects\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms and four XD Linear Motors drive the floating focus groups for up to 3x faster AF. Tracking performance is improved by up to 50%, while the α9 III supports reliable AF tracking at bursts of up to 120fps. Focus breathing and zoom-related focus and axial shifts are minimised for smooth movie imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/f1068a8c3fa09c894d24ef0ef03e22d9.avif?v=1787654779\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLightweight for fatigue-free shooting\u003c\/h3\u003e\n\u003cp\u003eMagnesium alloy parts and careful design result in an overall weight of just 1,840 g. The inner zoom minimises centre-of-gravity shift during zooming, improving handling and manoeuvrability. Optimised zoom torque also supports smooth operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/70bb1c1cd36b19c93c0f33409c9aa055.avif?v=1787654778\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced optical stabilisation and professional control\u003c\/h3\u003e\n\u003cp\u003eOptical stabilisation works with α in-body stabilisation to deliver outstanding results. The function ring can be assigned to Preset Focus, APS-C\/Full Frame switching or Power Focus. A zoom smoothness switch and security slot are also provided.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/77232bb5eb6bb002ee54129e656c972c.avif?v=1787654778\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eRugged reliability in challenging conditions\u003c\/h3\u003e\n\u003cp\u003eThe lens features a dust- and moisture-resistant design for challenging conditions. A fluorine coating on the front element helps prevent fingerprints, dust, water, oil and other contaminants from adhering to the surface and makes cleaning easier.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/b239dbc94ae50865b262f5f710418512.avif?v=1787654778\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44192520077399,"sku":"SEL100400MCQSYX","price":406990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/14f7e3b7867403fd014723779c07140b.webp?v=1787654988"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/collections\/01_db32022c-ac77-4a64-9aff-38daef5b7d60.jpg?v=1787640353","url":"https:\/\/www.avitdigital.com\/collections\/g-master-lenses.oembed","provider":"Avit Digital ","version":"1.0","type":"link"}