{"product_id":"sony-alpha-7-iii-24-2mp-full-frame-camera-ilce-7m3","title":"Sony Alpha 7 III 24.2MP Full-Frame Camera","description":"\u003ch1\u003eSony Alpha 7 III with 35 mm Full-Frame Image Sensor (ILCE-7M3)\u003c\/h1\u003e\n\u003cp\u003eThe α7 III features a newly developed back-illuminated full-frame CMOS sensor with advanced imaging innovations and high-speed response.\u003cbr\u003eIt combines reliable AF\/AE tracking with continuous shooting at up to 10 fps for capturing decisive moments.\u003cbr\u003eThe camera also provides 5-axis optical in-body image stabilisation and high-resolution 4K movie recording.\u003cbr\u003eIts compact body is designed for smooth, confident shooting across various shooting needs.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP full-frame back-illuminated CMOS sensor\u003c\/li\u003e\n\u003cli\u003eStandard ISO range from 100 to 51200\u003c\/li\u003e\n\u003cli\u003e15-stop dynamic range at low-sensitivity settings\u003c\/li\u003e\n\u003cli\u003e14-bit RAW output\u003c\/li\u003e\n\u003cli\u003e5-axis optical in-body image stabilisation\u003c\/li\u003e\n\u003cli\u003e4D FOCUS AF performance inherited from α9\u003c\/li\u003e\n\u003cli\u003eContinuous shooting at up to 10 fps with AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003eUp to 8 fps in live view mode\u003c\/li\u003e\n\u003cli\u003e4K HDR with high resolution, wide dynamic range and wide colour gamut\u003c\/li\u003e\n\u003cli\u003eFull pixel readout without binning for high-resolution 4K movies\u003c\/li\u003e\n\u003cli\u003eCompact body with reliable features\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eFeatures\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eStandard ISO range from 100 to 51200\u003c\/h3\u003e\n\u003cp\u003eThe α7 III provides a standard ISO range from 100 to 51200 for shooting across various settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01_desktop-1.png?v=1787393460\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e15-stop dynamic range at low-sensitivity settings\u003c\/h3\u003e\n\u003cp\u003eThe camera offers a 15-stop dynamic range at low-sensitivity settings.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/02_01_desktop-2.png?v=1787393461\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e14-bit RAW Output for natural gradations.\u003c\/h3\u003e\n\u003cp\u003e14-bit RAW output provides natural gradations for image recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_02-2.webp?v=1787393457\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e5-axis optical in-body image stabilization\u003c\/h3\u003e\n\u003cp\u003eThe α7 III features 5-axis optical in-body image stabilisation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/03_01-2.webp?v=1787393457\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K HDR with high resolution, wide dynamic range, and a wide color gamut approaches reality\u003c\/h3\u003e\n\u003cp\u003e4K HDR recording combines high resolution, wide dynamic range and a wide colour gamut for detailed movie recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/01_01_desktop-3.png?v=1787393459\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39636494811223,"sku":"ILCE-7M3","price":122490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M3-01_1024x1024_2x_c06ac2af-814a-48fb-b8aa-d37f0cb26375.jpg?v=1787392059","url":"https:\/\/www.avitdigital.com\/products\/sony-alpha-7-iii-24-2mp-full-frame-camera-ilce-7m3","provider":"Avit Digital ","version":"1.0","type":"link"}