{"product_id":"sony-alpha-7r-iv-ilce-7rm4a-61mp-full-frame-camera","title":"Sony α7R IV 61MP Full-Frame Mirrorless Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony α7R IV 35 mm Full-Frame Mirrorless Camera (ILCE-7RM4a)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7R IV features a 61.0-megapixel full-frame Exmor R CMOS sensor combined with the BIONZ X image processing engine.\u003cbr\u003eIts back-illuminated sensor delivers high resolution, sensitivity and low noise for detailed imagery.\u003cbr\u003eFast Hybrid AF and improved subject tracking provide responsive focusing even with complex or sudden movements.\u003cbr\u003eThe camera also features dual UHS-II-compatible media slots and a high-capacity NP-FZ100 battery for extended shooting.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e61.0MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X image processing engine\u003c\/li\u003e\n\u003cli\u003eUp to 15-stop dynamic range at low ISO sensitivity\u003c\/li\u003e\n\u003cli\u003eStandard ISO range of 100-32000\u003c\/li\u003e\n\u003cli\u003eFast Hybrid AF\u003c\/li\u003e\n\u003cli\u003eImproved subject-tracking performance\u003c\/li\u003e\n\u003cli\u003eDual media slots with UHS-II compatibility\u003c\/li\u003e\n\u003cli\u003eSimultaneous or relay recording\u003c\/li\u003e\n\u003cli\u003eHigh-capacity NP-FZ100 battery\u003c\/li\u003e\n\u003cli\u003eOptional VG-C4EM Vertical Grip support\u003c\/li\u003e\n\u003cli\u003e10fps continuous shooting\u003c\/li\u003e\n\u003cli\u003e4K\/30p recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003e61.0-MP11 full-frame back-illuminated CMOS sensor\u003c\/h3\u003e\n\u003cp\u003eThe newly developed Exmor R CMOS image sensor delivers 61.0MP resolution with a back-illuminated design for high sensitivity and low noise despite its high pixel count.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/76a422c2083a78ba2aa812d1146a277b.avif?v=1787401192\" alt=\"\" width=\"556\" height=\"232\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eThe latest image processing engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ X image processing engine works with the front-end LSI to maximise the performance of the high-resolution sensor while achieving up to 15-stop dynamic range at low ISO sensitivity.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/067b66841723513dcaf965d5d948adcb.avif?v=1787401192\" alt=\"\" width=\"556\" height=\"232\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eWide standard ISO 100-32000 range\u003c\/h3\u003e\n\u003cp\u003eThe α7R IV provides a standard ISO range of 100-32000 and reduces noise in low- and mid-sensitivity ranges for high-quality imagery.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/e4fe711908c03ed820ad0d21e6d4b13d.avif?v=1787401192\" alt=\"\" width=\"558\" height=\"233\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eFast AF despite higher resolution\u003c\/h3\u003e\n\u003cp\u003eFast Hybrid AF provides responsive autofocus despite the large amount of data handled by the high-resolution sensor, including focusing performance under dim lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/fa95193ac09c261f149edfda7d5c6cdd.avif?v=1787401192\" alt=\"\" width=\"560\" height=\"374\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSteadfast AF tracking further improved\u003c\/h3\u003e\n\u003cp\u003eIncreased AF points, wider AF sensor coverage and an improved AF algorithm enhance subject-tracking performance for consistent shooting of complex or sudden movements.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2b37d24fcaeb70b8c00af6c2b6dacb02.avif?v=1787401192\" alt=\"\" width=\"561\" height=\"375\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDual media slots, both supporting UHS-II\u003c\/h3\u003e\n\u003cp\u003eBoth SLOT 1 and SLOT 2 support UHS-I and UHS-II for fast data writing. The camera can simultaneously or relay record, separate RAW\/JPEG and stills\/movies, and copy data between cards.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/2eeca9ba29465e686ec8f64b908304d2.avif?v=1787401192\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExtend shooting to professional length\u003c\/h3\u003e\n\u003cp\u003eThe α7R IV uses a high-capacity NP-FZ100 battery. The optional VG-C4EM Vertical Grip can hold up to two NP-FZ100 batteries for extended shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/e6c74ec88d52056aa061879f0cbc2f11.avif?v=1787401193\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42096296001623,"sku":"ILCE-7RM4A","price":240990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A7RIV_front-Large-_1_1024x10242x.png?v=1762587328","url":"https:\/\/www.avitdigital.com\/products\/sony-alpha-7r-iv-ilce-7rm4a-61mp-full-frame-camera","provider":"Avit Digital ","version":"1.0","type":"link"}