{"product_id":"sony-alpha-ilce-7cr-61mp-full-frame-camera","title":"Sony Alpha ILCE-7CR 61MP Full-Frame Mirrorless Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7CR Full-Frame Interchangeable-Lens Mirrorless Camera\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7CR combines a 61.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR image processing engine in a compact body.\u003cbr\u003eIts AI processing unit supports advanced subject recognition and precise Real-time Recognition AF and Real-time Tracking.\u003cbr\u003eAdvanced optical 5-axis image stabilisation provides 7.0-stop performance for handheld shooting.\u003cbr\u003eThe camera also supports 4K movie recording up to 60p\/50p, Creative Look and flexible RAW image options.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e61.0MP full-frame back-illuminated Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine\u003c\/li\u003e\n\u003cli\u003eAI processing unit for advanced subject recognition\u003c\/li\u003e\n\u003cli\u003eAdvanced subject recognition for humans, animals, insects and vehicles\u003c\/li\u003e\n\u003cli\u003eReal-time Recognition AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eAdvanced optical 5-axis image stabilisation with 7.0-stop performance\u003c\/li\u003e\n\u003cli\u003eUp to 15 stops of dynamic range\u003c\/li\u003e\n\u003cli\u003eISO 100–32000 for stills and movies\u003c\/li\u003e\n\u003cli\u003ePixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting\u003c\/li\u003e\n\u003cli\u003eSelectable RAW image sizes and HEIF\u003c\/li\u003e\n\u003cli\u003eCreative Look with 10 presets\u003c\/li\u003e\n\u003cli\u003e4K movie recording up to 60p\/50p\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003eFull-frame 61.0-megapixel Exmor R image sensor\u003c\/h3\u003e\n\u003cp\u003eThe back-illuminated 61.0-megapixel sensor combines noise reduction, gapless on-chip lenses and anti-reflection optical coating to provide high resolution, high sensitivity, low noise and wide dynamic range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-01.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR image processing engine\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR image processing engine minimises processing latency while enhancing movie and still image processing power, delivering natural gradations, realistic colour, low noise and fast menu response.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-02.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eHigh sensitivity and high dynamic range with low noise\u003c\/h3\u003e\n\u003cp\u003eThe α7CR supports ISO 100 to ISO 32000 for stills and movies, with a wide 15-stop dynamic range at lower sensitivities for smooth gradations from shadows to highlights.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-03.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eConsistently accurate exposure and colour reproduction\u003c\/h3\u003e\n\u003cp\u003eThe AI processing unit supports accurate white balance and natural colour reproduction for skin tones, foliage and other materials across different lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-04.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAdvanced optical 5-axis image stabilisation\u003c\/h3\u003e\n\u003cp\u003eThe high-precision image stabilisation unit, gyro sensors and optimised algorithms detect and correct camera shake, providing 7.0-stop performance for handheld shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-05.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003ePixel Shift Multi Shooting responds to changing conditions\u003c\/h3\u003e\n\u003cp\u003ePixel Shift Multi Shooting uses the in-body image stabilisation system to capture multiple pixel-shifted images that can be composited on a PC for high-resolution images.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-06.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAnti-flicker shooting*\u003c\/h3\u003e\n\u003cp\u003eThe camera automatically detects flicker from artificial lighting and controls shutter timing and speed to minimise its effects.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-07.jpg?v=1787405726\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSelectable RAW image sizes and HEIF\u003c\/h3\u003e\n\u003cp\u003eThree sizes of lossless RAW compression are available, including M and S outputs for full-frame and APS-C, while JPEG and HEIF light modes provide easy-to-share images.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ilce-7cr-08.jpg?v=1787405727\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42096287547479,"sku":null,"price":267990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A7CRConditionParameter1_1024x10242x.png?v=1762585585","url":"https:\/\/www.avitdigital.com\/products\/sony-alpha-ilce-7cr-61mp-full-frame-camera","provider":"Avit Digital ","version":"1.0","type":"link"}