{"product_id":"sony-alpha-ilce-7m4-full-frame-hybrid-camera","title":"Sony Alpha 7 IV 33MP Full-Frame Hybrid Camera","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha 7 IV Full-Frame Hybrid Camera (ILCE-7M4)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eThe α7 IV combines a 33.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR image processing engine for advanced still and movie performance.\u003cbr\u003eIt supports 4K 60p recording, internal 10-bit 4:2:2 recording and S-Cinetone for flexible movie production.\u003cbr\u003eAI-based Real-time Eye AF and Real-time Tracking provide improved subject recognition and tracking performance.\u003cbr\u003eWith 10 fps shooting, wide AF coverage and flexible connectivity, the α7 IV is designed for hybrid imaging.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33MP full-frame Exmor R CMOS sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processor with up to 8x processing speed\u003c\/li\u003e\n\u003cli\u003e4K 60p video recording\u003c\/li\u003e\n\u003cli\u003e10-bit 4:2:2 internal recording\u003c\/li\u003e\n\u003cli\u003eUp to 10 fps shooting\u003c\/li\u003e\n\u003cli\u003eISO 100-51200\u003c\/li\u003e\n\u003cli\u003e759 AF points with wide AF coverage\u003c\/li\u003e\n\u003cli\u003eS-Cinetone\u003c\/li\u003e\n\u003cli\u003e15-stop dynamic range on stills\u003c\/li\u003e\n\u003cli\u003eCreative Look with 10 presets\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect with four level settings\u003c\/li\u003e\n\u003cli\u003eAI-based Real-time Eye AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eFlexible connectivity for on-the-spot image transmission\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eNewly developed 33.0-MP back-illuminated CMOS image sensor\u003c\/h3\u003e\n\u003cp\u003eThe full-frame Exmor R CMOS sensor delivers high image quality and speed, with improved colour reproduction, low-noise performance, 15-stop dynamic range on stills and enhanced AF precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-01.jpg?v=1787402641\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR engine provides up to 8x increased processing speed, handling AF, image recognition, image quality adjustment, user interface, network and file management processing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-02.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h3\u003e\n\u003cp\u003eFull pixel readout without binning enables 4K 60p recording, while 7K oversampling produces high-resolution 4K at 30p. Internal 10-bit 4:2:2 recording provides natural gradations and greater editing freedom.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-03.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful colour expression made simple, with S-Cinetone™\u003c\/h3\u003e\n\u003cp\u003eS-Cinetone provides natural mid-tones, healthy-looking skin colour, soft colours and highlights, allowing expressive movie imagery without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-04.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful image rendering with low noise\u003c\/h3\u003e\n\u003cp\u003eThe 33.0MP sensor and processing engine provide detailed rendering, natural-looking skin textures, improved colour reproduction and low-noise performance across the sensitivity range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-05.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSet the mood, in-camera, with Creative Look\u003c\/h3\u003e\n\u003cp\u003eCreative Look provides ten presets that can add different moods to still images, movies and live streaming directly in-camera without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-06.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h3\u003e\n\u003cp\u003eThe built-in Soft Skin Effect softens wrinkles, blemishes and dull patches while preserving detail around the eyes and mouth. Four level settings allow adjustment of the effect.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-07.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eImproved face detection provides better eye-detection accuracy, while Real-time Tracking uses subject recognition and spatial data analysis to maintain focus on the selected subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-08.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39639608754263,"sku":"ILCE-7M4","price":185990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/products\/z1.jpg?v=1646039339","url":"https:\/\/www.avitdigital.com\/products\/sony-alpha-ilce-7m4-full-frame-hybrid-camera","provider":"Avit Digital ","version":"1.0","type":"link"}