{"product_id":"sony-alpha-ilce-7m4m-full-frame-camera-28-70mm-lens","title":"Sony Alpha 7 IV Full-Frame Camera with 28-70mm Lens","description":"\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7M4M Full-Frame Hybrid Camera with FE 28-70mm Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7 IV combines a 33.0-megapixel full-frame Exmor R CMOS sensor with the BIONZ XR image processing engine for advanced still and movie performance.\u003cbr\u003eThis kit includes the FE 28-70mm F3.5-5.6 OSS II lens for flexible shooting with the full-frame camera body.\u003cbr\u003eReliable autofocus includes Real-time Eye AF for humans, animals and birds, supporting accurate subject focus.\u003cbr\u003eFor movie creation, the camera supports 4K 60p, 10-bit 4:2:2 recording, Active Mode, Breathing Compensation and AF Assist.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame back-illuminated Exmor R CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm F3.5-5.6 OSS II lens\u003c\/li\u003e\n\u003cli\u003eBIONZ XR image processing engine with up to 8x processing performance\u003c\/li\u003e\n\u003cli\u003eReal-time Eye AF for humans, animals and birds\u003c\/li\u003e\n\u003cli\u003e4K 60p recording\u003c\/li\u003e\n\u003cli\u003e10-bit 4:2:2 recording\u003c\/li\u003e\n\u003cli\u003eActive Mode\u003c\/li\u003e\n\u003cli\u003eBreathing Compensation\u003c\/li\u003e\n\u003cli\u003eAF Assist\u003c\/li\u003e\n\u003cli\u003eFull-frame hybrid camera design\u003c\/li\u003e\n\u003cli\u003e\u003cbr\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eNewly developed 33.0-MP back-illuminated CMOS image sensor\u003c\/h3\u003e\n\u003cp\u003eThe full-frame Exmor R CMOS sensor delivers high image quality and speed, with improved colour reproduction, low-noise performance, 15-stop dynamic range on stills and enhanced AF precision.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-01.jpg?v=1787402641\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR™ image processor for up to 8x processing speed\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR engine provides up to 8x increased processing speed, handling AF, image recognition, image quality adjustment, user interface, network and file management processing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-02.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e4K 60p recording, 4:2:2 10-bit recording\u003c\/h3\u003e\n\u003cp\u003eFull pixel readout without binning enables 4K 60p recording, while 7K oversampling produces high-resolution 4K at 30p. Internal 10-bit 4:2:2 recording provides natural gradations and greater editing freedom.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-03.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful colour expression made simple, with S-Cinetone™\u003c\/h3\u003e\n\u003cp\u003eS-Cinetone provides natural mid-tones, healthy-looking skin colour, soft colours and highlights, allowing expressive movie imagery without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-04.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBeautiful image rendering with low noise\u003c\/h3\u003e\n\u003cp\u003eThe 33.0MP sensor and processing engine provide detailed rendering, natural-looking skin textures, improved colour reproduction and low-noise performance across the sensitivity range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-05.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSet the mood, in-camera, with Creative Look\u003c\/h3\u003e\n\u003cp\u003eCreative Look provides ten presets that can add different moods to still images, movies and live streaming directly in-camera without post-editing.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-06.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSoft Skin Effect for bright and beautiful skin appearance\u003c\/h3\u003e\n\u003cp\u003eThe built-in Soft Skin Effect softens wrinkles, blemishes and dull patches while preserving detail around the eyes and mouth. Four level settings allow adjustment of the effect.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-07.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eAI-based Real-time Eye AF and Real-time Tracking\u003c\/h3\u003e\n\u003cp\u003eImproved face detection provides better eye-detection accuracy, while Real-time Tracking uses subject recognition and spatial data analysis to maintain focus on the selected subject.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-Feature-08.jpg?v=1787402642\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Avit Digital ","offers":[{"title":"Default Title","offer_id":42101621489751,"sku":"ILCE-7M4M","price":198990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/ILCE-7M4-2500-x-2500_1024x1024_2x_c5fc825c-c134-4be7-a2eb-31ee3494d4b5.jpg?v=1787403318","url":"https:\/\/www.avitdigital.com\/products\/sony-alpha-ilce-7m4m-full-frame-camera-28-70mm-lens","provider":"Avit Digital ","version":"1.0","type":"link"}