{"product_id":"sony-alpha-ilce-7m5m-full-frame-camera-28-70mm-lens","title":"Sony Alpha ILCE-7M5M Full-Frame Camera with 28-70mm Lens","description":"\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony Alpha ILCE-7M5M Full-Frame High Resolution 33MP Camera with 28-70mm Zoom Lens\u003c\/h1\u003e\n\u003cp\u003eThe α7 V combines a 33.0-megapixel full-frame partially stacked Exmor RS CMOS sensor with the BIONZ XR2 processing engine and integrated AI processing unit.\u003cbr\u003eThis kit includes a 28-70mm zoom lens for flexible shooting with the full-frame camera.\u003cbr\u003eAdvanced AI subject recognition, Real-time Recognition AF and Real-time Tracking provide accurate subject recognition and tracking.\u003cbr\u003eBlackout-free continuous shooting up to 30fps and 4K 120p recording support both fast-moving subjects and movie creation.\u003c\/p\u003e\n\u003ch2\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e33.0MP full-frame partially stacked Exmor RS CMOS sensor\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e28-70mm zoom lens\u003c\/li\u003e\n\u003cli\u003eBIONZ XR2 with integrated AI processing unit\u003c\/li\u003e\n\u003cli\u003eAdvanced AI subject recognition\u003c\/li\u003e\n\u003cli\u003eReal-time Recognition AF\u003c\/li\u003e\n\u003cli\u003eReal-time Tracking\u003c\/li\u003e\n\u003cli\u003eBlackout-free continuous shooting up to 30fps\u003c\/li\u003e\n\u003cli\u003eFull AF\/AE tracking\u003c\/li\u003e\n\u003cli\u003e7K oversampled 4K 60p recording\u003c\/li\u003e\n\u003cli\u003e4K 120p video recording\u003c\/li\u003e\n\u003cli\u003eUp to 16 stops of dynamic range\u003c\/li\u003e\n\u003cli\u003eISO 100–51200 for stills and movies\u003c\/li\u003e\n\u003cli\u003eDeep learning-based light source estimation\u003c\/li\u003e\n\u003cli\u003eHuman pose estimation\u003c\/li\u003e\n\u003cli\u003eOne-button Continuous Shooting Speed Boost\u003c\/li\u003e\n\u003cli\u003eMaximum shutter speed of 1\/16000 sec.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFeatures\u003c\/h2\u003e\n\u003ch3\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/h3\u003e\n\u003cp\u003eThe enhanced partially stacked Exmor RS CMOS sensor features 33.0 megapixels and high-speed circuitry above and below the sensing layer. Its approximately 4.5x faster readout enables blackout-free bursts up to 30fps with full AF\/AE tracking and 4K 120p video recording.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0cd4ae1d7ffbec46441ac7a5bc205774.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/h3\u003e\n\u003cp\u003eThe BIONZ XR2 processing engine integrates an AI processing unit to support Real-time Recognition AF, Real-time Tracking, image and sound quality, colour reproduction and overall camera operation.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/0e9ac409e9d784f80c00edaad0dc9622.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eExcellent image quality\u003c\/h3\u003e\n\u003cp\u003eThe 33.0-megapixel sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations and noise reduction support high-resolution imagery across the ISO 100–51200 still and movie range.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4e84bd4a1e074039943f00f14aae67ad.avif?v=1787403895\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eDeep learning-based light source estimation\u003c\/h3\u003e\n\u003cp\u003eDeep learning technology improves automatic white balance performance by estimating light source colour, helping provide more accurate and stable white balance in challenging lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/4dc140cff93347f650af264b50af954c.avif?v=1787403897\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eReal-time Recognition AF:17 Human pose estimation\u003c\/h3\u003e\n\u003cp\u003eAI processing improves recognition performance, while human pose estimation uses form and pose data to recognise eyes, body and head positions. The camera can also recognise multiple subjects and track the desired subject in a group.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/8132fef65440045feced420cf1361ca4.avif?v=1787403896\" alt=\"\" width=\"557\" height=\"372\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eSpeed boost for critical action shots\u003c\/h3\u003e\n\u003cp\u003eOne-button Continuous Shooting Speed Boost allows the continuous shooting speed to be temporarily changed while shooting a continuous burst, helping capture important moments.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/690f73f7fd14c0193e98f605e3e33218.avif?v=1787403896\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44184635736151,"sku":"ILCE-7M5M","price":250990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/A75-Condition-Parameter-1_1024x1024_2x_ec92e802-9338-42ea-abb9-4a8803cc1b5f.jpg?v=1786346875","url":"https:\/\/www.avitdigital.com\/products\/sony-alpha-ilce-7m5m-full-frame-camera-28-70mm-lens","provider":"Avit Digital ","version":"1.0","type":"link"}