{"product_id":"sony-bravia-3-ii-100-inch-4k-120hz-100xr35m2","title":"Sony BRAVIA 3 II 100 Inch 4K 120Hz Google TV K-100XR35M2","description":"\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003ch1 class=\"product-tab-title\"\u003eSony BRAVIA 3 II 100XR35M2 4K Ultra HD Smart Google TV with XR Processor\u003c\/h1\u003e\n\u003cdiv class=\"product-tab-content\"\u003e\n\u003cdiv class=\"prod_des\"\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony BRAVIA 3 II 100XR35M2\u003c\/strong\u003e delivers bright, crisp and true-to-life picture quality with the advanced \u003cstrong\u003eXR Processor\u003c\/strong\u003e, 4K Ultra HD resolution and High Dynamic Range. With Google TV, immersive Dolby Atmos and DTS:X sound, PlayStation 5 gaming features and a refined Flush Surface design, this Sony Smart TV brings cinematic entertainment into your home.\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eXR Processor:\u003c\/strong\u003e Enjoy vibrant colours, natural brightness and smooth motion through advanced AI processing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K Ultra HD \u0026amp; HDR:\u003c\/strong\u003e Experience detailed visuals with bright, crisp and true-to-life picture quality.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGoogle TV:\u003c\/strong\u003e Bring together movies, shows and entertainment from your apps and subscriptions in one place.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDolby Atmos \u0026amp; DTS:X:\u003c\/strong\u003e Experience immersive sound with greater depth, detail and a wider soundstage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlayStation 5 Gaming:\u003c\/strong\u003e Enjoy smooth 4K gameplay at up to 120fps with responsive motion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlush Surface Design:\u003c\/strong\u003e A refined, almost invisible bezel keeps the focus on the picture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnvironmental \u0026amp; Accessibility Features:\u003c\/strong\u003e Designed with recycled plastic and initiatives that support more inclusive entertainment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eAI-Powered XR Picture Processing\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp class=\"\"\u003eSony's XR Processor intelligently analyses every scene to enhance clarity, contrast, color, and motion, delivering realistic 4K HDR visuals with exceptional depth and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_1_198882d2-99b6-41f4-95b4-072573aa0736.jpg?v=1779099294\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eSmooth 4K HDR Motion\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth 4K HDR visuals with reduced motion blur, ensuring fast-paced sports, action movies, and gaming remain sharp and immersive.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"feature-section\" class=\"product-tab-box\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_2_fad7c19b-ad99-468a-953a-6d637a3e70f6.jpg?v=1779099338\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eXR Triluminos PRO Color\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eExperience over a billion rich, natural colors with XR Triluminos PRO, delivering lifelike images with enhanced color accuracy and depth.\u003c\/p\u003e\n\u003cbr\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_3_a0181ca2-84dc-4c45-8eb9-09ff80ae59d7.jpg?v=1779099388\"\u003e\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eDolby Vision HDR\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eDolby Vision optimises every scene with enhanced brightness, contrast, and color, creating a more cinematic viewing experience.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_4_ef57e055-0376-4723-98a6-e005f14e59d0.jpg?v=1779099459\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eXR Clear Image\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eXR Clear Image intelligently reduces noise and sharpens details, delivering crisp visuals and improved clarity across all your favourite content.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_5_8c2f9ba2-330f-4847-a337-1a7237ce2a63.jpg?v=1779099511\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-tab-box\"\u003e\n\u003cdiv class=\"product-tab-content\"\u003e\n\u003chr\u003e\n\u003ch2\u003eX-Balanced Speaker System\u003c\/h2\u003e\n\u003cp\u003eEnjoy clear dialogue and balanced audio with Sony's X-Balanced Speaker System, engineered to reduce distortion and deliver immersive sound.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_6_0ca5e7c9-6155-472a-9587-46f3c056a79a.jpg?v=1779099551\" style=\"font-size: 0.875rem;\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eDolby Atmos Surround Sound\u003c\/h2\u003e\n\u003cp\u003eDolby Atmos creates immersive 3D surround sound, placing audio around you for a realistic home theatre experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_7_513e5b3a-cec0-4a82-96f0-6872bf88e2ce.jpg?v=1779099608\" style=\"margin: 0px 0px 1rem;\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv class=\"prod_btm\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eDTS:X Audio Technology\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eDTS:X delivers multi-dimensional sound with precise positioning, bringing greater depth and realism to movies, sports, and games.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_8_0acfd3ff-f394-46ab-8990-9ecfb3c81382.jpg?v=1779099711\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eBluetooth Audio Connectivity\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eConnect compatible Bluetooth headphones or speakers wirelessly for flexible and private entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_9_91e9db97-c0ad-417a-93b8-3d5153a67128.jpg?v=1779099750\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eGoogle TV Smart Entertainment\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eBrowse movies, TV shows, apps, and live content from one intuitive interface with Google TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_10_c394a560-c31d-4f5f-827d-967e4c4cc1b0.jpg?v=1779099983\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eGoogle Gemini AI\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eDiscover content faster and control your TV more intelligently with built-in Google Gemini AI assistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_11_2597ce4e-87a6-4756-85db-73ddfc190c31.jpg?v=1779100062\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eHands-Free Voice Control\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eSearch, play, and control your TV using simple voice commands with the built-in microphone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_12_727de795-8d1e-4de2-98d9-99e23c3b4d3b.jpg?v=1779100170\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eChromecast Built-in\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eCast videos, photos, music, and apps directly from your smartphone, tablet, or laptop to your BRAVIA TV.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_13.jpg?v=1779100213\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003ePlayStation Auto Genre Mode\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eAutomatically switches to Game Mode when connected to a compatible PlayStation console, reducing input lag for smoother gameplay.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_14.jpg?v=1779100263\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eVRR \u0026amp; ALLM Gaming\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eEnjoy responsive gameplay with Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smoother visuals and minimal lag.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_15.jpg?v=1779100304\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eDolby Vision Gaming\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eExperience next-generation gaming with Dolby Vision, delivering richer colors, deeper contrast, and immersive HDR performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_16.jpg?v=1779100353\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eGame Menu\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eEasily manage gaming settings, picture modes, and performance features from Sony's dedicated Game Menu.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_17.jpg?v=1779100392\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eSONY PICTURES CORE\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eAccess an extensive collection of premium movies with Pure Stream technology for exceptional picture quality and high-bitrate streaming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_18.jpg?v=1779100439\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eInclusive Smart Remote\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eThe thoughtfully designed remote includes dedicated shortcut keys and accessibility features for convenient everyday control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_19.jpg?v=1779100486\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eEco Dashboard 2\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eMonitor and adjust energy-saving settings through Eco Dashboard 2 to optimise power consumption without compromising performance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_20.jpg?v=1779100520\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44162024177751,"sku":"K-100XR35M2 IN5","price":459990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/TVFY26_B3II_Product_intro_01_M.jpg?v=1786628056","url":"https:\/\/www.avitdigital.com\/products\/sony-bravia-3-ii-100-inch-4k-120hz-100xr35m2","provider":"Avit Digital ","version":"1.0","type":"link"}