{"product_id":"sony-bravia-7-ii-98-inch-true-rgb-4k-google-tv-k-98xr70m2","title":"Sony BRAVIA 7 II 98 Inch True RGB 4K Google TV K-98XR70M2","description":"\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony BRAVIA 7 II True RGB 98 Inch AI XR Powered 4K Ultra HD 120Hz Smart RGB LED Google TV K-98XR70M2 (Black)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eExperience breathtaking large-screen entertainment with the Sony BRAVIA 7 II 98 Inch True RGB 4K Smart Google TV (K-98XR70M2). Featuring Sony's advanced AI XR Processor and innovative True RGB LED technology, this premium television delivers exceptional brightness, vibrant colors, deep contrast, and cinematic realism. Combined with Dolby Vision, Dolby Atmos, Google TV, and advanced gaming features, it offers an immersive viewing experience for movies, sports, gaming, and everyday entertainment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"feature-section\" class=\"product-tab-box\"\u003e\n\u003cdiv class=\"product-tab-content\"\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eTrue RGB Display Technology\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eExperience exceptional picture quality with Sony's True RGB Display Technology, delivering remarkable brightness, accurate colors, and outstanding contrast for a truly immersive 4K entertainment experience.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_1_4b2f7047-567c-429d-adb7-bcafcd5f9944.jpg?v=1780123243\"\u003e\u003chr\u003e\n\u003ch2\u003eAI-Powered XR Picture Processing\u003c\/h2\u003e\n\u003cp\u003eSony's advanced XR Processor intelligently analyses every scene in real time, optimising brightness, contrast, and color to deliver lifelike 4K visuals with incredible clarity and depth.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_2_52b818e2-6d77-4d96-b533-8b36ec4d958d.jpg?v=1780123299\" style=\"margin: 0px; font-size: 0.875rem;\"\u003e\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eRGB Triluminos Max\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eEnjoy over a billion vibrant colors with RGB Triluminos Max, producing realistic shades, enhanced color volume, and exceptional visual accuracy across every scene.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_3_d5337706-9bf7-4c75-a102-a6d28e3e9028.jpg?v=1780123362\"\u003e\u003chr\u003e\n\u003ch2\u003eLuminance Booster\u003c\/h2\u003e\n\u003cp\u003eLuminance Booster enhances peak brightness while preserving natural colors, revealing brilliant highlights and fine details for a more dynamic viewing experience.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_4_369206d2-5b6e-4754-bca9-17dad6f4d07f.jpg?v=1780123440\"\u003e\u003chr\u003e\n\u003ch2\u003eSmooth Color Gradation\u003c\/h2\u003e\n\u003cp\u003eSmooth Color Gradation reduces color banding and creates seamless transitions between shades, delivering natural gradients and refined image quality.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_5_4de19af4-db21-4c40-a6c8-e2be517157d8.jpg?v=1780123482\"\u003e\u003chr\u003e\n\u003ch2\u003eStudio Calibrated Mode\u003c\/h2\u003e\n\u003cp\u003eStudio Calibrated Mode optimises color, brightness, and contrast to faithfully reproduce content with exceptional accuracy and cinematic realism.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_6_f795d9f2-2fc2-4cf2-9ed1-17ee428fe908.jpg?v=1780123913\"\u003e\u003chr\u003e\n\u003ch2\u003eIMAX Enhanced, Dolby Vision \u0026amp; Dolby Atmos\u003c\/h2\u003e\n\u003cp\u003eEnjoy immersive home cinema with IMAX Enhanced, Dolby Vision, and Dolby Atmos, delivering breathtaking visuals and multidimensional sound.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_7_3106a5fc-5404-428a-a092-648b37e8644a.jpg?v=1780123977\"\u003e\u003chr\u003e\n\u003ch2\u003eSONY PICTURES CORE\u003c\/h2\u003e\n\u003cp\u003eAccess an exclusive collection of Sony Pictures movies with premium-quality streaming and complimentary movie credits through SONY PICTURES CORE.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_8_8799ee63-87a9-4558-bfb7-4f84a3c14042.jpg?v=1780124042\"\u003e\u003chr\u003e\n\u003ch2\u003eMy Cinema Presets\u003c\/h2\u003e\n\u003cp\u003eChoose personalised picture presets designed for different viewing environments, movie genres, and entertainment preferences.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_9_486223e2-fb08-485a-9702-0918fd89b8f7.jpg?v=1780124089\"\u003e\u003chr\u003e\n\u003ch2\u003eX-Wide Angle Pro\u003c\/h2\u003e\n\u003cp\u003eX-Wide Angle Pro preserves color accuracy, brightness, and contrast across wider viewing angles for a consistently p\u003cspan style=\"font-size: 0.875rem;\"\u003eremium viewing experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_10_3a7dc040-16d8-4598-8452-6f6ce5f7d4df.jpg?v=1780124142\"\u003e\u003chr\u003e\n\u003ch2\u003eImmersive Dolby Audio Experience\u003c\/h2\u003e\n\u003cp\u003ePremium speaker technology and intelligent sound processing deliver rich, room-filling audio that perfectly complements every scene.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_12_4d813481-9882-413c-8442-a5b9efdc5829.jpg?v=1780125356\"\u003e\u003chr\u003e\n\u003ch2\u003eAcoustic Multi-Audio+\u003c\/h2\u003e\n\u003cp\u003eAcoustic Multi-Audio+ precisely aligns sound with on-screen action using beam tweeters and powerful speakers for greater realism.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_11_9738cb95-e72d-405f-8c01-510a1519ab5f.jpg?v=1780125267\" style=\"margin: 0px; font-size: 0.875rem;\"\u003e\u003chr\u003e\n\u003ch2\u003eDolby Atmos \u0026amp; DTS:X\u003c\/h2\u003e\n\u003cp\u003eExperience powerful multidimensional sound with Dolby Atmos and DTS:X for immersive movies, sports, and gaming.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_13_f997d6bd-abae-42ee-9550-771901a2e907.jpg?v=1780125416\"\u003e\u003chr\u003e\n\u003ch2\u003eVoice Zoom 3\u003c\/h2\u003e\n\u003cp\u003eAI-powered Voice Zoom 3 enhances dialogue clarity while reducing background noise, making conversations easier to hear.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_14_10ae761d-896e-4179-9cb8-5ab799b561d3.jpg?v=1780125634\"\u003e\u003chr\u003e\n\u003ch2\u003eGoogle TV\u003c\/h2\u003e\n\u003cp\u003eBrowse thousands of movies, TV shows, live channels, and apps from one intelligent and easy-to-use entertainment platform.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_16_35e389f1-8c53-4c88-a505-c7acafc16026.jpg?v=1780125744\"\u003e\u003chr\u003e\n\u003ch2\u003eGoogle Gemini AI\u003c\/h2\u003e\n\u003cp\u003eGoogle Gemini delivers smarter recommendations, faster searches, and personalised entertainment tailored to your viewing habits.\u003c\/p\u003e\n\u003ch4\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_17_ec855d0a-b49b-4d47-a61b-777f61618a5b.jpg?v=1780126047\" style=\"font-size: 0.875rem;\"\u003e\u003c\/h4\u003e\n\u003chr\u003e\n\u003ch2\u003eHands-Free Voice Control\u003c\/h2\u003e\n\u003cp\u003eSearch content, control playback, and manage compatible smart home devices using simple voice commands with the built-in microphone.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_18_556c83b1-9b04-4ec0-8519-73a3fd3864d0.jpg?v=1780126111\"\u003e\u003chr\u003e\n\u003ch2\u003eApple AirPlay \u0026amp; Google Cast\u003c\/h2\u003e\n\u003cp\u003eWirelessly stream movies, music, photos, and apps from compatible Apple and Android devices directly to your TV.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_19_ae9914b3-7a76-4900-bbb7-6c0b6bce33c0.jpg?v=1780126149\"\u003e\u003chr\u003e\n\u003ch2\u003eInclusive Smart Remote\u003c\/h2\u003e\n\u003cp\u003eThe redesigned smart remote offers dedicated shortcut buttons and accessibility-focused controls for a simpler, more convenient viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"feature-section\" class=\"product-tab-box\"\u003e\n\u003cdiv class=\"product-tab-content\"\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_20_a2b72e5f-7613-4930-8033-c5bb96f3fa51.jpg?v=1780126333\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":44110103347287,"sku":"K-98XR70M2","price":904990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/image_1_1.webp?v=1786085867","url":"https:\/\/www.avitdigital.com\/products\/sony-bravia-7-ii-98-inch-true-rgb-4k-google-tv-k-98xr70m2","provider":"Avit Digital ","version":"1.0","type":"link"}