{"product_id":"sony-bravia-7ii-55-inch-4k-google-tv-k-55xr70m2","title":"Sony BRAVIA 7 II 55 Inch 4K Google TV K-55XR70M2","description":"\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003ch1 class=\"PDq2pG_selectionAnchorContainer\"\u003eSony BRAVIA 7 II True RGB Series 55 Inch AI XR Powered 4K Ultra HD 120Hz Smart Google TV K-55XR70M2 (Black)\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cp\u003eUpgrade your home entertainment with the \u003cstrong\u003eSony BRAVIA 7 II True RGB Series 55 Inch AI XR Powered 4K Ultra HD Smart Google TV (K-55XR70M2)\u003c\/strong\u003e. Equipped with Sony's advanced \u003cstrong\u003eXR Processor\u003c\/strong\u003e and \u003cstrong\u003eTrue RGB LED technology\u003c\/strong\u003e, it delivers exceptional brightness, lifelike colors, deep contrast, and outstanding 4K clarity. The \u003cstrong\u003e120Hz refresh rate\u003c\/strong\u003e ensures ultra-smooth motion for movies, sports, and gaming, while \u003cstrong\u003eDolby Vision\u003c\/strong\u003e, \u003cstrong\u003eDolby Atmos\u003c\/strong\u003e, \u003cstrong\u003eGoogle TV\u003c\/strong\u003e, and \u003cstrong\u003eHDMI 2.1 gaming features\u003c\/strong\u003e provide an immersive entertainment experience. Designed for premium picture quality and intelligent smart features, the BRAVIA 7 II brings cinematic viewing into your home.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"feature-section\" class=\"product-tab-box\"\u003e\n\u003cdiv class=\"product-tab-content\"\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv class=\"prod_btm\"\u003e\n\u003cdiv id=\"details-section\" class=\"product-tab-box\"\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eTrue RGB Display Technology\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eExperience exceptional picture quality with Sony's True RGB Display Technology, delivering remarkable brightness, accurate colors, and outstanding contrast for a truly immersive 4K entertainment experience.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_1_4b2f7047-567c-429d-adb7-bcafcd5f9944.jpg?v=1780123243\"\u003e\u003chr\u003e\n\u003ch2\u003eAI-Powered XR Picture Processing\u003c\/h2\u003e\n\u003cp\u003eSony's advanced XR Processor intelligently analyses every scene in real time, optimising brightness, contrast, and color to deliver lifelike 4K visuals with incredible clarity and depth.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_2_52b818e2-6d77-4d96-b533-8b36ec4d958d.jpg?v=1780123299\" style=\"margin: 0px; font-size: 0.875rem;\"\u003e\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eRGB Triluminos Max\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eEnjoy over a billion vibrant colors with RGB Triluminos Max, producing realistic shades, enhanced color volume, and exceptional visual accuracy across every scene.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_3_d5337706-9bf7-4c75-a102-a6d28e3e9028.jpg?v=1780123362\"\u003e\u003chr\u003e\n\u003ch2\u003eLuminance Booster\u003c\/h2\u003e\n\u003cp\u003eLuminance Booster enhances peak brightness while preserving natural colors, revealing brilliant highlights and fine details for a more dynamic viewing experience.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_4_369206d2-5b6e-4754-bca9-17dad6f4d07f.jpg?v=1780123440\"\u003e\u003chr\u003e\n\u003ch2\u003eSmooth Color Gradation\u003c\/h2\u003e\n\u003cp\u003eSmooth Color Gradation reduces color banding and creates seamless transitions between shades, delivering natural gradients and refined image quality.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_5_4de19af4-db21-4c40-a6c8-e2be517157d8.jpg?v=1780123482\"\u003e\u003chr\u003e\n\u003ch2\u003eStudio Calibrated Mode\u003c\/h2\u003e\n\u003cp\u003eStudio Calibrated Mode optimises color, brightness, and contrast to faithfully reproduce content with exceptional accuracy and cinematic realism.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_6_f795d9f2-2fc2-4cf2-9ed1-17ee428fe908.jpg?v=1780123913\"\u003e\u003chr\u003e\n\u003ch2\u003eIMAX Enhanced, Dolby Vision \u0026amp; Dolby Atmos\u003c\/h2\u003e\n\u003cp\u003eEnjoy immersive home cinema with IMAX Enhanced, Dolby Vision, and Dolby Atmos, delivering breathtaking visuals and multidimensional sound.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_7_3106a5fc-5404-428a-a092-648b37e8644a.jpg?v=1780123977\"\u003e\u003chr\u003e\n\u003ch2\u003eSONY PICTURES CORE\u003c\/h2\u003e\n\u003cp\u003eAccess an exclusive collection of Sony Pictures movies with premium-quality streaming and complimentary movie credits through SONY PICTURES CORE.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_8_8799ee63-87a9-4558-bfb7-4f84a3c14042.jpg?v=1780124042\"\u003e\u003chr\u003e\n\u003ch2\u003eMy Cinema Presets\u003c\/h2\u003e\n\u003cp\u003eChoose personalised picture presets designed for different viewing environments, movie genres, and entertainment preferences.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_9_486223e2-fb08-485a-9702-0918fd89b8f7.jpg?v=1780124089\"\u003e\u003chr\u003e\n\u003ch2\u003eX-Wide Angle Pro\u003c\/h2\u003e\n\u003cp\u003eX-Wide Angle Pro preserves color accuracy, brightness, and contrast across wider viewing angles for a consistently p\u003cspan style=\"font-size: 0.875rem;\"\u003eremium viewing experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_10_3a7dc040-16d8-4598-8452-6f6ce5f7d4df.jpg?v=1780124142\"\u003e\u003chr\u003e\n\u003ch2\u003eImmersive Dolby Audio Experience\u003c\/h2\u003e\n\u003cp\u003ePremium speaker technology and intelligent sound processing deliver rich, room-filling audio that perfectly complements every scene.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_12_4d813481-9882-413c-8442-a5b9efdc5829.jpg?v=1780125356\"\u003e\u003chr\u003e\n\u003ch2\u003eAcoustic Multi-Audio+\u003c\/h2\u003e\n\u003cp\u003eAcoustic Multi-Audio+ precisely aligns sound with on-screen action using beam tweeters and powerful speakers for greater realism.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_11_9738cb95-e72d-405f-8c01-510a1519ab5f.jpg?v=1780125267\" style=\"margin: 0px; font-size: 0.875rem;\"\u003e\u003chr\u003e\n\u003ch2\u003eDolby Atmos \u0026amp; DTS:X\u003c\/h2\u003e\n\u003cp\u003eExperience powerful multidimensional sound with Dolby Atmos and DTS:X for immersive movies, sports, and gaming.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_13_f997d6bd-abae-42ee-9550-771901a2e907.jpg?v=1780125416\"\u003e\u003chr\u003e\n\u003ch2\u003eVoice Zoom 3\u003c\/h2\u003e\n\u003cp\u003eAI-powered Voice Zoom 3 enhances dialogue clarity while reducing background noise, making conversations easier to hear.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_14_10ae761d-896e-4179-9cb8-5ab799b561d3.jpg?v=1780125634\"\u003e\u003chr\u003e\n\u003ch2\u003eGoogle TV\u003c\/h2\u003e\n\u003cp\u003eBrowse thousands of movies, TV shows, live channels, and apps from one intelligent and easy-to-use entertainment platform.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_16_35e389f1-8c53-4c88-a505-c7acafc16026.jpg?v=1780125744\"\u003e\u003chr\u003e\n\u003ch2\u003eGoogle Gemini AI\u003c\/h2\u003e\n\u003cp\u003eGoogle Gemini delivers smarter recommendations, faster searches, and personalised entertainment tailored to your viewing habits.\u003c\/p\u003e\n\u003ch4\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_17_ec855d0a-b49b-4d47-a61b-777f61618a5b.jpg?v=1780126047\" style=\"font-size: 0.875rem;\"\u003e\u003c\/h4\u003e\n\u003chr\u003e\n\u003ch2\u003eHands-Free Voice Control\u003c\/h2\u003e\n\u003cp\u003eSearch content, control playback, and manage compatible smart home devices using simple voice commands with the built-in microphone.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_18_556c83b1-9b04-4ec0-8519-73a3fd3864d0.jpg?v=1780126111\"\u003e\u003chr\u003e\n\u003ch2\u003eApple AirPlay \u0026amp; Google Cast\u003c\/h2\u003e\n\u003cp\u003eWirelessly stream movies, music, photos, and apps from compatible Apple and Android devices directly to your TV.\u003c\/p\u003e\n\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_19_ae9914b3-7a76-4900-bbb7-6c0b6bce33c0.jpg?v=1780126149\"\u003e\u003chr\u003e\n\u003ch2\u003eInclusive Smart Remote\u003c\/h2\u003e\n\u003cp\u003eThe redesigned smart remote offers dedicated shortcut buttons and accessibility-focused controls for a simpler, more convenient viewing experience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"feature-section\" class=\"product-tab-box\"\u003e\n\u003cdiv class=\"product-tab-content\"\u003e\n\u003cdiv class=\"product_features\"\u003e\n\u003cdiv\u003e\u003cimg alt=\"\" class=\"lazyautosizes ls-is-cached lazyloaded\" width=\"320\" height=\"320\" sizes=\"274px\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0301\/2263\/9499\/files\/Image_20_a2b72e5f-7613-4930-8033-c5bb96f3fa51.jpg?v=1780126333\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Avit Digital","offers":[{"title":"Default Title","offer_id":43954587828311,"sku":"K-55XR70M2","price":209890.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/B0GZG99HL7.MAIN_1024x1024_2x_26bf90f8-0f6e-45dc-93e7-e19955f61210.jpg?v=1786014598","url":"https:\/\/www.avitdigital.com\/products\/sony-bravia-7ii-55-inch-4k-google-tv-k-55xr70m2","provider":"Avit Digital ","version":"1.0","type":"link"}