{"product_id":"sony-bravia-fw-98bz53l-98-inch-4k-hdr-professional-display","title":"Sony BRAVIA FW-98BZ53L 98 Inch 4K HDR Professional Display","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch1\u003eSony BRAVIA FW-98BZ53L 98 Inch 4K Ultra HD HDR Professional Display\u003c\/h1\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe \u003cstrong\u003eSony BRAVIA FW-98BZ53L 98 Inch 4K Ultra HD HDR Professional Display\u003c\/strong\u003e is engineered to deliver exceptional visual performance for commercial environments, including corporate spaces, retail stores, education, hospitality, and digital signage applications. Powered by Sony's Cognitive Processor XR, this premium 98-inch professional display combines outstanding brightness, Deep Black Non-Glare Coating, Full Array Local Dimming, and immersive 4K HDR picture quality to ensure stunning visuals even in brightly lit environments.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProduct Highlights\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Size:\u003c\/strong\u003e Massive 98-inch 4K Ultra HD (3840 × 2160) Professional BRAVIA display.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e Cognitive Processor XR intelligently optimises colour, contrast, and detail for lifelike visuals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightness:\u003c\/strong\u003e 780 nits typical brightness with peak brightness up to 1500 nits using Full Array Local Dimming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Technology:\u003c\/strong\u003e Deep Black Non-Glare Coating with anti-glare and low-reflection technology for exceptional clarity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImage Quality:\u003c\/strong\u003e 4K HDR with cinematic colours, deep blacks, and wide viewing angles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory:\u003c\/strong\u003e 32GB internal storage for apps, media, and business content.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplications:\u003c\/strong\u003e Ideal for corporate boardrooms, retail displays, hospitality, education, museums, and digital signage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eDeep Black Non-Glare Coating\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003ch3\u003eAnti-Glare Technology\u003c\/h3\u003e\n\u003cp\u003eThe advanced Anti-Glare surface diffuses incoming light to reduce harsh reflections and glare, ensuring clear, comfortable viewing with consistent picture quality under various lighting conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Anti-Glare-690x300.webp?v=1786112648\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003eLow Reflection Coating\u003c\/h3\u003e\n\u003cp\u003eA specialised Low Reflection coating suppresses unwanted light reflections while maintaining rich contrast and accurate colour reproduction, delivering a more immersive and distraction-free viewing experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Low-reflection-690x300.avif?v=1786112649\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eHigh Refresh Rate Performance\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-smooth visuals with the 4K 120Hz display, enhanced by XR Motion Clarity and Motionflow XR. Fast-moving content such as sports, action movies, and presentations remains sharp, fluid, and exceptionally detailed.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/High-refesh-rate-690x500.avif?v=1786112790\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eXR Triluminos Pro Colour Technology\u003c\/h2\u003e\n\u003cp\u003eXR Triluminos Pro reproduces a wider spectrum of colours with remarkable accuracy and depth. Powered by the Cognitive Processor XR, it delivers vibrant, lifelike shades and natural colour gradations for a truly immersive viewing experience.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Richer-more-life-like-colour-690x500.avif?v=1786112789\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eXR Colour Technology\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eXR Colour expands the colour spectrum to reproduce richer hues, deeper saturation, and natural textures, delivering vibrant and lifelike visuals across every scene.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eXR Clarity\u003c\/h2\u003e\n\u003cp\u003eXR Clarity intelligently analyses image data to restore lost details and upscale lower-resolution content, producing sharper, cleaner, and more realistic 4K picture quality.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eXR Motion Clarity\u003c\/h2\u003e\n\u003cp\u003eXR Motion Clarity keeps fast-moving action smooth and blur-free by precisely controlling frame processing and brightness, ensuring crisp visuals during sports, movies, and gaming.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eXR Contrast\u003c\/h2\u003e\n\u003cp\u003eXR Contrast enhances brightness in highlights while deepening blacks in darker areas, creating outstanding depth, realistic contrast, and exceptional detail in every frame.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2 class=\"PDq2pG_selectionAnchorContainer\"\u003eProfessional Display Settings\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eOptimise the display for corporate, retail, and public environments with advanced professional settings. Customise controls, disable unnecessary functions, lock buttons, and easily replicate display configurations across multiple screens using a USB drive.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Professional-Settings-690x500.avif?v=1786112968\" alt=\"\"\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eBRAVIA Signage Free\u003c\/h2\u003e\n\u003cp\u003eCreate engaging digital signage without additional software using BRAVIA Signage Free. Simply load HTML content, videos, or images onto a USB drive and the display automatically plays your content for effortless communication and promotions.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/Simple-signage-690x500.avif?v=1786112968\" alt=\"\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40238400733271,"sku":"","price":0.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1090\/7126\/files\/BZ53L-Updated-Awards-Aug24.avif?v=1786113028","url":"https:\/\/www.avitdigital.com\/products\/sony-bravia-fw-98bz53l-98-inch-4k-hdr-professional-display","provider":"Avit Digital ","version":"1.0","type":"link"}