Sony BRAVIA FW-98BZ53L 98 Inch 4K Ultra HD HDR Professional Display

The Sony BRAVIA FW-98BZ53L 98 Inch 4K Ultra HD HDR Professional Display is engineered to deliver exceptional visual performance for commercial environments, including corporate spaces, retail stores, education, hospitality, and digital signage applications. Powered by Sony's Cognitive Processor XR, this premium 98-inch professional display combines outstanding brightness, Deep Black Non-Glare Coating, Full Array Local Dimming, and immersive 4K HDR picture quality to ensure stunning visuals even in brightly lit environments.

Product Highlights

• Display Size: Massive 98-inch 4K Ultra HD (3840 × 2160) Professional BRAVIA display.
• Processor: Cognitive Processor XR intelligently optimises colour, contrast, and detail for lifelike visuals.
• Brightness: 780 nits typical brightness with peak brightness up to 1500 nits using Full Array Local Dimming.
• Display Technology: Deep Black Non-Glare Coating with anti-glare and low-reflection technology for exceptional clarity.
• Image Quality: 4K HDR with cinematic colours, deep blacks, and wide viewing angles.
• Memory: 32GB internal storage for apps, media, and business content.
• Applications: Ideal for corporate boardrooms, retail displays, hospitality, education, museums, and digital signage.

Deep Black Non-Glare Coating

Anti-Glare Technology

The advanced Anti-Glare surface diffuses incoming light to reduce harsh reflections and glare, ensuring clear, comfortable viewing with consistent picture quality under various lighting conditions.

Low Reflection Coating

A specialised Low Reflection coating suppresses unwanted light reflections while maintaining rich contrast and accurate colour reproduction, delivering a more immersive and distraction-free viewing experience.

High Refresh Rate Performance

Experience ultra-smooth visuals with the 4K 120Hz display, enhanced by XR Motion Clarity and Motionflow XR. Fast-moving content such as sports, action movies, and presentations remains sharp, fluid, and exceptionally detailed.

XR Triluminos Pro Colour Technology

XR Triluminos Pro reproduces a wider spectrum of colours with remarkable accuracy and depth. Powered by the Cognitive Processor XR, it delivers vibrant, lifelike shades and natural colour gradations for a truly immersive viewing experience.

XR Colour Technology

XR Colour expands the colour spectrum to reproduce richer hues, deeper saturation, and natural textures, delivering vibrant and lifelike visuals across every scene.

XR Clarity

XR Clarity intelligently analyses image data to restore lost details and upscale lower-resolution content, producing sharper, cleaner, and more realistic 4K picture quality.

XR Motion Clarity

XR Motion Clarity keeps fast-moving action smooth and blur-free by precisely controlling frame processing and brightness, ensuring crisp visuals during sports, movies, and gaming.

XR Contrast

XR Contrast enhances brightness in highlights while deepening blacks in darker areas, creating outstanding depth, realistic contrast, and exceptional detail in every frame.

Professional Display Settings

Optimise the display for corporate, retail, and public environments with advanced professional settings. Customise controls, disable unnecessary functions, lock buttons, and easily replicate display configurations across multiple screens using a USB drive.

BRAVIA Signage Free

Create engaging digital signage without additional software using BRAVIA Signage Free. Simply load HTML content, videos, or images onto a USB drive and the display automatically plays your content for effortless communication and promotions.