Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analysing images to give real-life depth, extraordinary contrast and beautifully vivid colours.

Full Array contrast with lifelike depth

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real-life colour and depth.

Sound from the screen, pictures and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure that pictures and sound are in harmony for an immersive viewing experience.

Product Description

Explore the world of Google TV with lifelike HDR pictures & Dolby Audio Sound

Resolution: 4K Ultra HD (3840 x 2160) | Refresh Rate: 120 hertz | BRAVIA XR Full Array LED
Display: XR Cognitive Processor | 4K HDR | 4K 120 | XR Triluminos pro| XR 4K Upscaling | XR Motion Clarity
Sound : 30 Watts Output | Acoustic Multi Audio | 5.1 Ch - 3D Surround Upscaling | Dolby Atmos | Ambient Optimization | Voice Zoom2 | 2 Tweeters
Smart TV Features: Google TV | Watchlist | Ok Google | Google Play | Chromecast | Built In Mic | BRAVIA CAM Support | Variable Refresh Rate & Auto Low Latency Mode | Additional Features: Apple Airplay | Apple Homekit |Alexa | Gesture Control
Connectivity: 4 HDMI ports to connect set top box, Blu Ray players, gaming console | 2 USB ports to connect hard drives and other USB devices